Fever 104 FM

Fever 104 FM
City 13 cities in India
Broadcast area National
Branding Fever 104 FM
Website Official website
For the Brisbane Austereo Station 4MMM, that used to be called FM 104, see 4MMM.
For FM104, broadcasting from Dublin, Ireland, see FM104.

Fever FM (by HT Media Ltd.) is an FM radio station in India. It is currently available in 13 cities in India:

Music & Bollywood

Fever plays contemporary hit music in Delhi, Mumbai and Chennai, while the other cities have a mix of contemporary and retro Bollywood music. There are differentiating packages too through which music is played, like 40 mins non-stop music, Fever Unplugged, Fever Ka Thappa (Fever certification on the biggest songs), Teen Gaane Back to Back, Fever Top 10 and Fever Super Fresh. In 2016 and 2017, Fever FM had the maximum number of song exclusives in the industry, where a song breaks first on Fever FM for a few days and then on other Radio channels. Fever FM has also been the official movie partner for the biggest movies in Bollywood, like Jab Harry Met Sejal, Dangal, Tiger Zinda Hai, Padmaavat, Badrinath Ki Dulhania, Dilwale and Tamasha.

Sports Alliances

Fever FM is credited with the maximum sports alliances in the industry. In the Indian Premier League, it has been the official Radio Partner of Delhi Daredevils for 11 years, with Kolkata Knight Riders for 8 years and with Mumbai Indians and Royal Challengers Bangalore for 7 years. In Indian Super League, Fever FM has been the official Radio partner for ATK (Atletico De Kolkata). Fever FM has been the official radio partner of Formula One and Indian Hockey League, while also partnering with Baahubali Boxers in the Super Boxing League.

Corporate Social Responsibility

Fever FM launched ‘Fever Voice of Change' (FVOC) in 2014, one of the biggest CSR initiatives in the history of FM Radio in India that urges listeners to not just wish to see a change they want in society, but also be a part of this change. John Abraham has been the ambassador of this initiative since its beginning. FVOC believes in bringing about a ‘demonstrable’ change, with the belief that ‘You’ and ‘I’ are enough to bring a change in society, emphasizing on ‘Bakwaas Band, Badlaav Shuru’. Some of the initiatives include Bharat Positive (highlighting the positive changes happening in India with Gautam Gambhir), Mission Tezaab (rehabilitation of acid attack victims), Blood Bank 104 (more than 20,000 liters of blood donated), Saving Lives (more than 180 surgical interventions and more than 7000 lives saved), and Each One Kheench One (voting initiative with Amitabh Bachchan; appreciated by the election commission).

Innovations

Fever FM is credited with many industry-firsts, like radio dramas on epics like Ramayana, Sai Nath and Bal Gopal, biopics like Gandhi, fiction like Kya Woh Sach Tha and Friends in a Metro. In its annual wedding reality show Band Baaja Fever, Fever FM conducted a wedding in the studios and also did FM Radio's first-ever Swayamvara. It also conducts an on-air award show, dubbed Entertainment Ka Baap Awards, which is the first on-air Bollywood awards on Radio.

References

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