Fastpoint Games

Fastpoint Games
Type of site
 Games and Entertainment
Owner Sports Composite DE, Inc.
Website www.fastpointgames.com
Alexa rank Negative increase 15,363,962 (April 2014)[1]
Commercial Yes
Registration None
Launched In 2007 as RotoHog and 2010 as Fastpoint Games
Current status Active

Fastpoint Games was a developer of data-driven games for businesses in the fortune 500, and was the parent company of fantasy sports developer, RotoHog. Under the Fastpoint Games banner, the company had applied RotoHog's configurable game platform to use structured data to drive consumer engagement and help brands in markets like social media, entertainment, MMO, politics and regulated gaming to grow their audience, engage their users and monetize them.[2][3][4]

On 7 January 2011, Fastpoint Games and Sony Online Entertainment announced the alpha launch of the Facebook game Fortune League. The casual strategy game is based on the world of EverQuest II (EQII). In Fortune League, players assess quests, hero performance, situational threats and the actions of other players in a live trade market and compensates leaders with points, cosmetic upgrades and prizes that can be used in the free-to-play and subscription versions of EQII. Fortune League integrates real-time performance data such as damages, deaths and healings directly from the MMO environment and uses them to form Hero Stats that drive the game. Therefore, player actions inside EQII will affect what happens in Fortune League and prizes from Fortune League will help users advance back in the EQII environment. Fastpoint Games CEO, Kelly Perdew, positions Fortune League as a new category of snackable data-driven games that will help MMO franchises acquire users and tap new revenue streams.[5][6]

Between September 2009 and November 2010, the company has leveraged its technology platform to power games outside of the fantasy sports segment and launched games in the entertainment and casual games space. They have partnered with social media platforms including hi5, Facebook and MySpace, and released 58 games for 16 clients across 21 sports and entertainment seasons for marquee clients including US Weekly, NASCAR, ABC, Los Angeles Times, Go Daddy.com and Sports Illustrated online.[7]

Company, financing and sponsorship

Sports Composite DE, Inc.
Private Venture Capital-backed
Industry Internet
Founded Delaware, U.S. (2006)
Founder David Wu & Kent Smetters
Headquarters Los Angeles, CA, U.S.
Area served
 Worldwide
Key people
 Kelly Perdew, CEO
Products Fortune League, Us Weekly Celebrity Fantasy League, RotoHog.com
Services Data-Driven Gaming Platform
Website www.fastpointgames.com

Sports Composite DE, Inc., the company that operated the RotoHog website, was founded by entrepreneur David Wu and Wharton Business School Professor Kent Smetters in 2006 and is based in Inglewood, California.[8][9] Kelly Perdew, winner of The Apprentice Season 2, was named CEO in May 2008.[10]

The company raised $6 million in its first venture round in August 2007. This funding was raised via DFJ DragonFund China and Mission Ventures, with additional investment coming from Allen & Co. and SCP Worldwide.[11][12] StubHub, an online marketplace, co-founder Jeff Fluhr also invested in the online firm.[13]

The company raised an additional $2 million in March 2009. The round was led by Mission Ventures and DFJ Dragon.[14]

The company's board of directors includes Leo Spiegel of Mission Ventures and Andy Tang of DFJ DragonFund China.[15]

Kelly Perdew, the CEO, left the company in the fall of 2011. Weplay Acquired the assets of Fastpoint Games in May 2012, but the games and domains did not continue.[16]

See also

References

  1. ↑ "Fastpointgames.com Site Info". Alexa Internet. Retrieved 1 April 2014.
  2. ↑ Sports Business Journal Article. Retrieved 27 November 2010.
  3. ↑ Socal Tech Article. Retrieved 24 November 2010.
  4. ↑ LA Business Journal Article. Retrieved 6 December 2010.
  5. ↑ Socal Tech Article. Retrieved 7 January 2011.
  6. ↑ Sacramento Bee Article. Retrieved 7 January 2011.
  7. ↑ Morningstar Article. Retrieved 24 November 2010.
  8. ↑ Financial Website Company Profile. Retrieved 8 February 2008.
  9. ↑ Entrepreneur Magazine Article. Retrieved 21 April 2008.
  10. ↑ Fight Ticker News Article. Retrieved 12 June 2008.
  11. ↑ Online News Article 5. Retrieved 10 January 2008.
  12. ↑ Business News Website article. Retrieved 11 January 2008.
  13. ↑ Online News Article 6. Retrieved 10 January 2008.
  14. ↑ News Article Washington Post. Retrieved 19 March 2009.
  15. ↑ News article - Socal tech. Retrieved 4 March 2008.
  16. ↑ "Weplay Acquires Fastpoint Games (c) 2012 Dow Jones". Dow Jones. 21 May 2012. Retrieved 16 June 2014.
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