Ed Valenti

Ed Valenti

Ed Valenti is an American Television personality and entrepreneur best known as an early pioneer of infomercials and for creating the Ginsu knives.[1][2] In 1975, Valenti and his business partner Barry Becher founded Dial Media, Inc. (now PriMedia Inc), one of the first major infomercial companies in the world.[3][4][5] Valenti is credited with coining a number of phrases widely adopted by the industry, including: “But wait, there’s more!”, “Now how much would you pay?” and “This is a limited-time offer, so call now.”[6]

Books

The Winsdom of Ginsu
  • "The Wisdom of Ginsu: Carve Yourself a Piece of the American Dream". Career Press (March 2005). ISBN 978-1564148032

References

  1. ↑ Harry, Lou (2002). As Seen on TV - 50 Amazing Products and the Commercials that Made Them Famous. Quirk Productionsn,Inc. ISBN 978-1422366998.
  2. ↑ Poundstone, Wiliam (2011). Priceless: The Myth of Fair Value (and How to Take Advantage of It). Hill and Wang. ISBN 978-0809078813.
  3. ↑ "Barry Becher – Creator of Ginsu Knife Commercials Dies". New York Times.
  4. ↑ "La Fi Lazarus". LA Times.
  5. ↑ "Rovell As Seen On TV Infomercial". CNBC.
  6. ↑ Migoya, David (January 11, 2010). "Infomercial claims often inflated,consumer tests show". The Seattle Times. Retrieved 26 October 2017.



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