PriMedia Inc

PriMedia Inc
Industry Media buying
Founder Edward Valenti, Barry Becher, James J. Cooney
Headquarters Rhode Island, U.S.
Area served
 Worldwide
Website http://www.primediahq.com/

PriMedia Inc is a media buying and marketing firm based in Rhode Island, U.S.[1][2] The company was founded by Edward Valenti, James J. Cooney and Barry Becher,[3][4] and helped pioneer infomercials, the use of credit cards and 800 numbers on Television ads, and the 30-minute infomercial format on shopping channels .[5][6][1]

History

PriMedia was founded in 1975 (then named Dial Media) by Edward Valenti and Barry Becher.[7] PriMedia became the first major infomercial company and launched several mainstream products including the Ginsu knives.[8] The company also developed the “long-form” infomercial formats, which later developed into standard half-hour infomercial formats used in Home shopping channels including QVC and HSN. Primedia was one of the first to use toll-free telephone numbers in television ads to allow use of credit cards to order products in real-time.[9] The company is a media buying and marketing firm based in Warwick, Rhode Island.[10]

References

  1. 1 2 Valenti, Ed (2005). The Wisdom of Ginsu: Carve Yourself a Piece of the American Dream. Career Press, Incorporated. ISBN 1564148033.
  2. ↑ "Night of the receptive zombies". Financial Times.
  3. ↑ "Barry Becher, co-creator of the Ginsu knife TV commercials, dies at 71". Washington Post.
  4. ↑ "Barry Becher, marketer who helped bring Ginsu knives to U.S. public, dies at 71". LA Times.
  5. ↑ "Ginsu Knife Pitch Co-Creator, Barry Becher, Dies". ABC News.
  6. ↑ Valenti, Ed . (2016). The Wisdom of Ginsu: Carve Yourself a Piece of the American Dream. Lancet. ISBN 1564148033.
  7. ↑ "Infomercial pioneer Barry Becher of Ginsu knives fame dies at 71". Cleveland.
  8. ↑ Harry, Lou (2002). As Seen on TV - 50 Amazing Products and the Commercials that Made Them Famous. Quirk Productionsn, Inc. ISBN 978-1422366998.
  9. ↑ Valenti, Edward (2005). The Wisdom of Ginsu: Carve Yourself a Piece of the American Dream. Quirk Productions, Inc Career Press (March 2005). ISBN 978-1564148032.
  10. ↑ "Barry Becher, co-creator of the Ginsu knife TV commercials, dies at 71". Washington Post.
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