Dr. Wells
| Type | Soft drink |
|---|---|
| Manufacturer | The Dad's Root Beer Company, LLC. |
| Country of origin | Los Angeles by Ludford Fruit Products |
| Introduced | 1935 |
| Color | Caramel |
| Flavor | Pepper-style carbonated soft drink |
| Related products |
Dr Pepper Pibb Xtra Dr. Thunder |
Dr. Wells is a "pepper-style" carbonated soft drink manufactured by The Dad's Root Beer Company, LLC. of Jasper, Indiana, and owned by Hedinger Brands, LLC. The brand is currently available in 12 ounce cans, 20 ounce plastic bottles and on fountain service in select markets in the United States. The "pepper" segment is the fourth largest flavor segment in the United States.
History
Dr. Wells was developed and introduced in 1935 as a "pepper-style" carbonated soft drink by Ludford Fruit Products of Los Angeles, California. Ludford Fruit Products was located on S. Western Avenue in L.A., and was also the National Headquarters for Alka-Time and Hollywood Beverages. Hollywood Beverages had the tag lines: "The Stars Drink" and "It's Super Colossal!".
In the 1970s, the Flavette division of the Rheingold Corporation purchased Dr. Wells and Mason & Mason, Inc., owners of Mason's Root Beer.[1]
The Monarch Beverage Company of Atlanta purchased the brand in 1978 after PepsiCo had purchased the Rheingold Corporation and the Flavette division. The Federal Trade Commission felt that PepsiCo owned too many brands and forced it to divest several of its brands.
In 2007, Dr. Wells was purchased from Monarch, along with Dad's Root Beer, Bubble Up and Sun Crest, by Hedinger Brands, LLC and licensed to their own company, The Dad's Root Beer Company, LLC. The company headquarters is now located in Jasper, Indiana.
Advertising
Prior advertising slogans included: "Makes a Nickel Thirsty" and "The Cooler Doctor"
References
- "The Dad's Root Beer Co., LLC (www.beverageworld.com/content/view/34000/)", Beverage World, Ideal Media (2007-11-15). Retrieved on 20 June 2008.
- http://www.dadsrootbeer.com/dads/dads.nsf/vwContent/Dr_Wells
- Specific