Direktna Banka

Direktna Banka
Native name
 Директна Банка
Joint-stock company
Industry Financial services
Founded 17 April 1995 (1995-04-17) (Current form)
1871 (1871) (Originally founded)
Headquarters Kragujevac, Serbia
Area served
 Serbia
Key people
 Dragan Lazarević (CEO)
Products Commercial banking, Investment banking
Increase €16.05 million (2017)[1]
Total assets Increase €226.81 million (2017)[2]
cca. €500 million (2018 est.)[3]
Total equity Increase €33.34 million (2017)[2]
Owner Andrej Jovanović (49.99%)
Bojan Milovanović (49.98%)
Others
Number of employees
 228 (2016)
400 (2017)[4]
Website www.direktnabanka.rs

Direktna Banka (Serbian: Директна Банка) is a Serbian bank based in Kragujevac.

History

The origins of the banks date back to 1871 when it was founded in Kingdom of Serbia as Kragujevačka okružna štedionica. In the beginning bank served Šumadija region. Over the coming decades its operation was at the mercy of the region's eventful social and geo-political history.

Following World War II and establishment of Federal People's Republic of Yugoslavia, it re-established operation as Komunalna banka in 1955. In 1970, the bank was merged into the state owned Jugobanka.

1991–2016

In July 1991, in the midst of the breakup of Socialist Federal Republic of Yugoslavia, it started operating independently within Jugobanka system as Jugobanka Jubanka a.d. Kragujevac.[5] In 2000, Šumadija banka a.d. Kragujevac was merged into the bank.

In June 2001, the bank's assembly agreed on the name change, thus adopting the name Credy banka. In December 2004, Srpska regionalna banka a.d. Beograd was merged into Credy banka, further expanding its network in Serbia.

On 2 September 2013, Credy banka changed its name to KBM Banka a.d Kragujevac, due to change in ownership structure.

2016–present

In February 2016, Serbian businessmen Andrej Jovanović and Bojan Milovanović (former owners and founders of Serbian potato chip food company Marbo Product) bought the KBM Banka from the Slovenian Nova KBM d.d. bank.[6] On 8 July 2016, KBM Banka a.d. Kragujevac changed its name into Direktna Banka a.d. with headquarters in Kragujevac.

In November 2016, Direktna Banka bought 100% of shares of the Serbian commercial bank Findomestic Bank Serbia from the French BNP Paribas.[4] Findomestic Bank operated in Serbia from 2006 to 2016 and was a leader in car finance loans.[4] After this acquisition, Direktna Banka has around 400 employees and total assets worth around 200 million euros.[4][7]

In November 2017, Direktna Banka bought another Serbian commercial bank Piraeus Bank Beograd from the Greek Piraeus Bank, for a sum in range of 58–61 million euros.[3][8] The complete merge is expected to be completed by the first quarter of 2018, and thus way Direktna Banka would have a total assets worth over 500 million euros.[3]

See also

References

  1. ↑ "Директна Банка ад Крагујевац - БИЛАНС УСПЕХА у периоду од 01.01.2017 до 31.12.2017.год. (Unaudited)" (PDF). direktnabanka.rs (in Serbian). Retrieved 4 June 2018.
  2. 1 2 "Директна Банка ад Крагујевац - БИЛАНС СТАЊА на дан 31.12.2017. (Unaudited)" (PDF). direktnabanka.rs (in Serbian). Retrieved 4 June 2018.
  3. 1 2 3 "Direktna banka kupila Pireus banku u Srbiji". n1info.com (in Serbian). 17 October 2017. Retrieved 15 January 2018.
  4. 1 2 3 4 "Promene u bankarskom sektoru: Direktna kupila Findomestik banku". blic.rs (in Serbian). 19 November 2016. Retrieved 15 January 2018.
  5. ↑ "Archived copy" (PDF). Archived from the original (PDF) on 19 December 2013. Retrieved 6 August 2013.
  6. ↑ Rabrenović, Jovana (18 February 2016). "Bivši vlasnici čipsare „Marbo" kupili kragujevačku KBM banku". politika.rs (in Serbian). Retrieved 15 January 2018.
  7. ↑ "Nova, objedinjena banka". direktnabanka.rs (in Serbian). 1 July 2017. Retrieved 15 January 2018.
  8. ↑ "Direktna banka kupila i Piraeus banku". gdeinvestirati.com (in Serbian). 18 October 2017. Retrieved 15 January 2018.
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