Definition 6

Definition 6
Industry Digital Marketing, sound design, Animation studio, Post-production
Predecessor iXL (1996-2001)
Creative Bubble (2001-2011)
Founded 1996
Headquarters Atlanta, United States of America
Key people
 Jeff Katz (CEO)
Frank Radice (Expert In Residence)
Website www.definition6.com/ Edit this on Wikidata

DEFINITION 6 is a digital marketing agency that was founded in Atlanta in 1997.

About

DEFINITION 6 is a full-service digital marketing agency. It is headquartered in Atlanta and has offices in New York City and London.[1] The agency is backed by Navigation Capital Partners, an Atlanta-based private equity firm.[2] In August 2009, DEFINITION 6 acquired Creative Bubble,[3] a video and post-production and sound engineering company based in New York. In September 2012, DEFINITION 6 acquired Synaptic Digital, an earned media and strategic content distributions company.[4] Barry Sikes took over as CEO of DEFINITION 6 from Michael Kogon in 2013. Shortly thereafter former President and COO Jeff Katz became COO in 2014.

Clients

Awards

  • CLIO Gold Interactive Award (CLIO Awards May 2010)[11]
  • Advertising Age Small Agency Campaign of the Year for Coca-Cola's "Happiness Machine" (July 2010)[12]

Former leadership

  • Jonathan Accarrino (2010-2013) - On June 24, 2010, DEFINITION 6 hired Jonathan Accarrino from NBC Universal, where he was responsible for all social networking promotion, training, and account voice development for on-air and online talent, franchises, and NBC Universal executives.[13]
  • Alfred Leach (2009-2012) - DEFINITION 6 acquired PR firm Leach Communications in December 2009.[14]

References

  1. ↑ http://www.definition6.com/who-we-are/press-releases/synaptic-digital-uk-rebrands-as-definition-6.aspx
  2. ↑ http://www.dealwatchblog.com/post/2009/07/15/DLA-Piper-and-Greenberg-lawyers-ink-15-million-dollar-private-equity-deal.aspx
  3. ↑ http://www.dmnews.com/definition-6-acquires-creative-bubble/article/147742/
  4. ↑ Definition6.com. "Definition 6 Acquires Synaptic Digital Enhancing Content Marketing Capabilities and Distribution," 25 Sept. 2012. Web. 31 July 2013.
  5. ↑ "adidas". Definition 6. Retrieved 10 December 2013.
  6. ↑ "Aflac Benefit Solutions". Definition 6. Retrieved 10 December 2013.
  7. ↑ http://www.definition6.com/our-work.aspx#
  8. ↑ "General Motors". Definition 6. Retrieved 10 December 2013.
  9. ↑ "Herschend Family Entertainment". Definition 6. Retrieved 10 December 2013.
  10. ↑ "Mitsubishi Electric". Definition 6. Retrieved 10 December 2013.
  11. ↑ Coca-Cola Happiness Machine - DesignTAXI
  12. ↑ http://adage.com/smallagency10/article?article_id=145066
  13. ↑ http://www.prnewswire.com/news-releases/nbc-digital-marketing-veteran-jonathan-accarrino-joins-definition-6-social-media-team-97067854.html
  14. ↑ http://www.mediabistro.com/agencyspy/definition-6-acquires-pr-firm-that-really-understands-integrated-marketing_b5207
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