Danish Rahi

Danish Rahi
Residence Green Bay, Wisconsin
Occupation Design Leader, Musician, Producer
Years active 1997 - Present
Website http://www.danishrahi.com

Danish Rahi (Urdu: دانش راہی) is an accomplished creative professional known for his unique ideas, terminologies, branding strategies, design concepts and music. He has served in the American creative and corporate world for over 20 years, working with major fortune five-hundred companies, top production houses and some of the biggest ad agencies in the world. Several global, iconic and multibillion-dollar American brands can trace his signature on their path to global success and recognition.

Born in a family of celebrity artists and visionaries Rahi started his professional career early by selling a TV jingle to a private TV network at the age of 11. Since his school years was busy with multiple underground design and creative projects. Immediately after earning his bachelors in Design from Troy University AL in 2000, he moved to New York and secured his first fortune five-hundred client. He got his master's degree in Design Management from Pratt Institute New York in 2007 geared towards strategic management, intelligent design, sustainability and the emerging challenges of the 21st century. Among various certifications he also hold a Premier Certification in Management from Harvard Business School - HBX.

Rahi has served as a judge for some of the top award platforms and his own award-winning work has appeared on popular magazines, TV channels and featured on billboards around the world.

Music career

Danish Rahi has been involved in the music industry since childhood.[1] He performed his first concert at the age of seven and started out his music career by composing music jingles for PTV (Pakistan Television). As a teenager in 1990's he performed various concerts and shows, and formulated several bands including Amadeus, The Symphony Slaves, and Shorr (meaning noise). Several of his singles aired on local channels. His first song to gain popularity was 'Jan-e-man' that aired on the famous TV show MCC (Music Channel Charts) directed by Ghazanfer Ali.

Rahi first gained international popularity as a pop singer[2] in 2003 when his debut album FIZA-The Evolution[3] was released in the U.S. by the record label 'Corporate Greed' and produced by The Churchills (American band). The album was recorded at the Frankensound Studios in New Jersey. Rahi's musical inspirations came from Pink Floyd, Yanni and Nusrat Fateh Ali Khan. The artsy music videos produced in New York City, aired on most major music networks in South Asia including MTV India and Channel V. His single "Chalo Mere Saath" became one of the most aired songs on local music channels and radio stations in Pakistan for months between 2004 and 2005. His work featured various American actors and models like Suzi Lorraine[4] and Sharon Blynn. Rahi also became the first Pakish-American artist to be aired on satellite radio stations in the U.S.[5]

Discography
Year Song/Composition Genre Record Label
1997 Janeman Pop MCC
2001 Farishta Alternative/World Soularis
2003 Chalo Mere Sath Pop Corporate Greed
2004 Kuch Kaha Pop / World Corporate Greed
2005 Downtown Exit Pop Corporate Greed

Entrepreneurial work

Danish Rahi serves as the CEO of a Pakish conglomerate known as 'The Rahi Group.' The company which started out over 50 years ago by his father Sir Mansoor Rahi is today a network of entities that include art and design institutes, art galleries, authentic-art dealerships, a think-tank dedicated to intelligent design, physical health ventures, NGO dedicated to intelligent design and philanthropic work, and more.

Danish Rahi also designed and engineered various business ventures in the U.S. and formed various LLC's (Limited Liability Companies) mainly in Pennsylvania and New Jersey including Greemagine LLC dedicated to green-cleaning and healthy lifestyle and Soularis LLC dedicated to video production and graphic design. He has also been involved in advising for several start-up ventures in the U.S., Turkey and Pakistan related to strategic and green technology, and intelligent design.

Scholarly work

BOOKS:
The Pakish Identity (Re-Imagining Pakistan Through Intelligent Design):
First published in 2011 this is the world's first-ever and thus far the only book on the branding and identity of Pakistan. The book is also a rare text where disciplines such as Nation Branding, Soft Power, Political Science and Intelligent Design come together in order to carve out an identity and brand for an entire nation -

RAHI - The Cubist Legend of Asia
A coffee-table style hardcover book published in 2017 is dedicated to Danish Rahi's father Mansoor Rahi a renowned abstract cubist from Asia covering over half a century of his legendary work and life -

Books
Year Title Category Publisher Style ISBN
2017 RAHI-The Cubist Legend of Asia Arts Tagari Hardcover/Coffee-Table 978-0-692-92868-4
2015 The Pakish Identity Design/Politics Tagari/Sigma (Asia) Paperback 978-1-4327-8036-4
2011 The Pakish Identity Design/Politics Outskirts Press Kindle Edition ASIN: B005KV2PPC
2011 The Pakish Identity Design/Politics Outskirts Press (US) Hardcover 978-1-4327-6988-8

TERMINOLOGIES:
Pakish: Rahi coined the term as part of his nation branding strategy to refer to the people and culture of Pakistan - First used in his book the Pakish Identity the term has since pickup momentum and is used by many around the world.[6]

Neo-Consciousism

Rahi Legacy

Danish Rahi's father is from Bangladesh and his mother is from India. Danish was born in Pakistan and mostly grew up there, but he acquired higher education and worked in the U.S. with people from many different backgrounds and nationalities. He has traveled and done projects in various regions of the world and considers himself a 'Global Citizen'.

His father Sir Mansoor Rahi, is not only a renowned painter but he is considered a national treasure in Pakistan. His revolutionary advancements in Cubism and figurative oil paintings are considered a major leap in visual arts. His work was also recognized by former president general Pervaiz Musharraf who presented him with the presidential award. Danish Rahi's mother Madam Hajra Mansoor is known as "Safeer-e-Mashriq" (Ambassador of the East) for her unique and distinctive style of paintings, representing the technical modernization traditional Mughal painting styles. Her work was also recognized by the current president of Pakistan Asif Ali Zardari, who awarded the presidential award for her contributions in the field.

The Rahi family has contributed extensively in the fields of journalism, literature, philosophy, visual and performing art for over 50 years. With respect for all cultures and support for world peace they hold no political agendas or affiliations.

References

  • The Pakish Identity – Outskirts Press – ISBN 978-1-4327-6988-8
  1. "World Music Central". Retrieved 23 September 2011.
  2. Shepherd, John (2005). Continuum encyclopedia of popular music of the world. Continuum. p. 128. ISBN 978-0-8264-7436-0. Retrieved 31 March 2011.
  3. "FIZA-The Evolution by Danish Rahi". iTunes; Corporate Greed. 2007. Retrieved 13 April. Check date values in: |accessdate= (help)
  4. "Suzi Lorraine Interview". 2011. Archived from the original on 23 August 2011. Retrieved October 2011. Check date values in: |accessdate= (help)
  5. "FIZA – The Evolution on CD Baby". Corporate Greed. 2004. Retrieved 23 March 2011.
  6. Omar Nabi (2006). "The Saturday Post interview with Danish Rahi". Retrieved 15 June. Check date values in: |accessdate= (help)

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