Conspiracy For Good

Conspiracy For Good is a fictional organisation that is part of an "augmented reality drama" game developed by Heroes creator Tim Kring, written with Bob Soderstrom, James Bloom and Christopher Sandberg. It was funded and technologically enabled by Nokia and realised by The company P, the agency Hyper, plus over 100 people in production teams in five different countries.[1]

In 2010, London witnessed the launch of the Conspiracy For Good, a radical new form of entertainment called "Social Benefit Storytelling," which allowed for people to participate inside a fictional story... to do real good in the real world.

The pilot spanned the globe with over 9 million views worldwide and culminated with 4 weeks of live events and gameplay in London streets.

As a result, the Conspiracy For Good succeeded in building/stocking 5 libraries in Africa, funding 50 scholarships for schoolgirls and generating over 10,000 books for the Zambian libraries through WeGiveBooks.org.[2]

On February 22, 2011 the Conspiracy For Good was nominated for an International Digital Emmy® Award.[3]

References

  1. ↑ "Products & Services: Conspiracy For Good – Update". Nokia Conversations: The Official Nokia Blog. 6 July 2010. Retrieved 2010-07-10. Conspiracy For Good is a drama that is taking place on the Internet, on your mobile device and offline. It’s developed by Heroes creator Tim Kring and sponsored by Nokia.
  2. ↑ https://www.youtube.com/watch?v=wN590e-fopc
  3. ↑ http://www.iemmys.tv/news_item.aspx?id=123
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.