CircusTrix

CircusTrix
Private
Industry Recreation
Founded 2011
Founder Case Lawrence (CEO)
Headquarters Provo, Utah
Number of locations
 300+
Area served
 Global
Products Trampoline parks
Brands
  • Gravady
  • Superfly
  • Ryze
  • DefyGravity
Website Official Website

CircusTrix is an American developer, operator and franchisor of indoor trampoline and extreme recreation parks.[1][2] The company operates over 287 parks[3][4] in the United States, Europe, and Asia[5] and is the largest such operator in the world.[6][7] Brands that fall under the CircusTrix corporate umbrella include SkyZone, Rockin’ Jump, Ryze,[8] HighHeaven,[9] Skywalk,[10] 2Infinity,[11] Gravitopia, and numerous others.[12] Its parks are composed of interconnected trampolines, soft foam pits, trapezes, slacklines, and American Ninja Warrior-inspired obstacle courses.[1][8][10] In 2016, American Ninja Warrior competitor, Kevin Bull, signed an endorsement deal with the company.[13] The company is based in Provo, Utah with additional offices in Los Angeles.[12][14]

History

CircusTrix was founded in October 2011[5] by Case Lawrence, a former attorney and real estate developer from Fresno, California. Lawrence got the idea for the company after visiting a trampoline park in San Francisco with his children. The first CircusTrix park, SkyWalk, was opened near Fresno in 2011. The second park, dubbed Defy Gravity, was opened in Durham, North Carolina in mid-2012.[1][15][16]

In January 2014, CircusTrix announced that they would be expanding to the Asian market with a new trampoline park in Hong Kong under the Ryze brand name. The park was opened in July 2014.[8][17][18] The first European park was announced in September 2014[19] and was opened in January 2015 in Edinburgh, Scotland.[20] By mid-2015, the company was operating 25 parks, most of which were in the United States.[2] By the end of 2015, that number had increased to 28.[7]

In 2016, new parks were opened or are planned to open in locations like Sacramento, California;[1] Clovis;[10] Seoul, South Korea;[8] Lakeland, Florida;[11] Visalia, California; and others.[16] Many parks began introducing American Ninja Warrior-inspired obstacle courses, as well.[10] In June 2016, CircusTrix announced that it had signed an endorsement deal with Kevin Bull, a frequent American Ninja Warrior competitor. As part of the deal, Bull trains in the company's parks and also appears in CircusTrix television and radio ads.[13] As of August 2016, the company operates over 30 parks in the United States, Europe, and Asia.[4][10]

In January 2017, CircusTrix closed a round of private equity funding with Palladium Equity Partners. According to The Wall Street Journal, the investment "represents the first significant move by private equity in the nascent indoor recreation sector."[21] In March 2017, CircusTrix acquired trampoline park operator Rockin' Jump Holdings in a deal backed by Palladium Equity Partners.[22]

In February 2018, CircusTrix announced that it has acquired Sky Zone, a chain of indoor trampoline parks and family entertainment centers.[3] After completing the acquisition, CircusTrix had a total of 287 facilities and nearly 16,000 employees worldwide, which made it the biggest trampoline park operator in the world.[23]

Parks

View of the main floor at CircusTrix's Ryze park in Edinburgh, Scotland.

CircusTrix operates over 300 indoor trampoline parks[4] in the United States, Europe, and Asia.[5] Most parks consist of dozens of interconnected trampolines, American Ninja Warrior-style obstacle courses, soft foam pits, trapezes, and slacklines.[1][8][10] Parks also contain special dodgeball and basketball courts along with aerial skills and parkour sections.[9][17][18] Many parks also contain programs specifically for American Ninja Warrior training.[10]

Parks in the United States operate under a variety of brand names including Skywalk,[10] Gravitopia, JumpJam, Jumpology, High Rise, Cloud9,[12] Defy Gravity,[1][15] HighHeaven,[2] 2Infinity, and numerous others.[11] In Europe and Asia, most parks are branded as "Ryze."[8][17][18][20] By the end of 2016, CircusTrix plans to have 40 parks throughout the world.[10]

References

  1. 1 2 3 4 5 6 Shallit, Bob (15 April 2016). "CircusTrix jumps into local trampoline market". The Sacramento Bee. Retrieved 27 August 2016.
  2. 1 2 3 Luter Floyd, Nell (12 May 2015). "Jackson metro area jumps into trampoline craze". The Clarion-Ledger. Retrieved 27 August 2016.
  3. 1 2 "CircusTrix Pounces on Operator of Indoor Trampoline Parks". Wall Street Journal. 1 February 2018. Retrieved 9 February 2018.
  4. 1 2 3 Miracle, Veronica (25 August 2016). "New Clovis location for Skywalk Extreme Sports Arena will house largest America Ninja Warrior course". KFSN-TV. Retrieved 27 August 2016.
  5. 1 2 3 Templeman, Mike (21 March 2016). "Entrepreneurs Need To Jump Into The Exploding Fitness Industry". Forbes. Retrieved 27 August 2016.
  6. ↑ Page, Bubba (2 June 2016). "Want to Snag Millennials on a Budget? Create Selfie-Worthy Experiences". Inc. Retrieved 27 August 2016.
  7. 1 2 Park, Clayton (20 October 2015). "Battle between dueling trampoline parks shaping up in Daytona". The Daytona Beach News-Journal. Retrieved 27 August 2016.
  8. 1 2 3 4 5 6 Tan, Alicia (13 June 2016). "South Korea will get its first 'American Ninja Warrior' recreation park this year". Mashable. Retrieved 27 August 2016.
  9. 1 2 Helsel, Amber (20 May 2015). "What You Need to Know: High Heaven Trampoline Park". Jackson Free Press. Retrieved 27 August 2016.
  10. 1 2 3 4 5 6 7 8 9 Maki, Sydney (30 July 2016). "Specialty gyms offer more than treadmills for Valley residents who want a challenge". The Fresno Bee. Retrieved 27 August 2016.
  11. 1 2 3 "2infinity trampoline park set to open this month". The Ledger. 1 August 2016. Retrieved 27 August 2016.
  12. 1 2 3 Thompson, Michael (21 April 2016). "Trampoline park may leap into Regency Square". Richmond Biz Sense. Retrieved 27 August 2016.
  13. 1 2 Garofalo, Alex (1 June 2016). "'American Ninja Warrior' Star Kevin Bull Signs Endorsement Deal With Obstacle Builder CircusTrix". International Business Times. Retrieved 27 August 2016.
  14. ↑ Park, Clayton (18 March 2016). "Work underway for Daytona Beach trampoline park". The Daytona Beach News-Journal. Retrieved 27 August 2016.
  15. 1 2 Rawle, Chris (26 January 2016). "The Adrenaline Rush Of CircusTrix". Beehive Startups. Retrieved 27 August 2016.
  16. 1 2 "New extreme aerial sports arena coming to Visalia". The Business Journal. 15 April 2016. Retrieved 27 August 2016.
  17. 1 2 3 Nip, Amy (21 January 2014). "Hong Kong trampoline park to serve as 'springboard to the Asian market'". South China Morning Post. Retrieved 27 August 2016.
  18. 1 2 3 Choi, Christy (21 January 2014). "Trampoline centre Ryze proves a summer hit with Hong Kong youth". South China Morning Post. Retrieved 27 August 2016.
  19. ↑ "Trampoline complex to open this winter". Edinburgh Evening News. 11 September 2014. Retrieved 27 August 2016.
  20. 1 2 Tulloch, Pamela (23 January 2015). "First look inside Ryze Edinburgh as trampoline park opens". STV. Retrieved 27 August 2016.
  21. ↑ Kang, Jaewon (2017-01-10). "Indoor Recreation Company CircusTrix Lands Investment From Palladium". Wall Street Journal. ISSN 0099-9660. Retrieved 2017-03-23. (subscription required)
  22. ↑ "Term Sheet — Monday, April 3". Fortune. Retrieved 2017-04-06.
  23. ↑ "Provo's CircusTrix expands 'extreme recreation' empire". Deseret News. 1 February 2018. Retrieved 9 February 2018.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.