Cathedral City Cheddar

Cathedral City is a brand of Cheddar cheese manufactured by Dairy Crest. In the annual rankings of all businesses in the United Kingdom in December 2012, compiled by YouGov's BrandIndex, it was rated as tenth most popular brand in the United Kingdom; the most popular food or drink, ranked higher than Starbucks Coffee.[1]

It is produced from a twenty five year old recipe at Davidstow in Cornwall, which has neither city status nor a cathedral.[2] However, the brand's original owners, Mendip Foods, were based in the cathedral city of Wells in Somerset. Dairy Crest bought the brand from Mendip Foods Ltd in 1995. In 2007, Dairy Crest announced an integrated marketing campaign designed to drive growth for Cathedral City, which it has called 'The Big Cheese Tease'.

As of 2009, Cathedral City Cheese is advertised with the slogan "Mature, yet mellow". In August 2014, Cathedral City was cited in research published by the British Medical Journal, highlighting the fact that branded cheeses generally had higher salt content than supermarket own brands.[3]

In internet culture

On the popular video sharing service Youtube, a user named Deadset Dream posted a video on May 9, 2018, named "CATHEDRAL CITY", in which the user contains a clip from the song We Built This City, then singing to the beat with "Cathedral City. Cathedral City on beans and toast!" He then proceeds to throw the bag of cheese at the toast with beans, and breaking the plate it is on.

References

  1. ↑ "BBC iPlayer top of the brands as tax scandal hits Starbucks and Amazon". The Guardian. Retrieved 25 December 2012.
  2. ↑ "Maturing nicely: How Cathedral City has become one of Britain's best-loved brands". Daily Mail. London. 12 July 2012. Retrieved 12 July 2012.
  3. ↑ The Guardian 8 August 2014
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