Capricorn FM

Capricorn FM
Type Urban
Country South Africa
First air date
 26 November 2007 (2007-11-26) FM
Founded 2007
45 % Limpopo (April 2011)[1]
Licence area
 South Africa
Broadcast area
 Limpopo
Launch date
 26 November 2007
Web stream
 Windows Media Audio
Official website
 capricornfm.co.za

Capricorn FM is the first and one of the two commercial radio stations in Limpopo province, South Africa.[2]

Overview

Capricorn FM broadcasts on 96.0 FM in Mokopane/Polokwane; 98.0 FM in Hoedspruit; 105.4 FM in Louis Trichardt; 89.9 FM in Sibasa and 97.6 FM in Tzaneen[3] and is available internationally by streaming audio over the Internet. As a commercial radio station, the broadcasting format carries 70% music and 30% talk shows, in an attempt to feature a variety of urban genres in R&B, soul, afro-pop, afro-soul, hip-hop, kwaito, house and also cater for jazz and gospel lovers.[3]

Its presenters include Shandu Madima,Muthusi Makosholo,Black Moakamedi, Maxwell Modiba,Dj Complexion,Thabiso Kotane, Big Daddy, Daniel Raboshakga(Sports),Joey Ntlatleng, Prudence Mabasa, Karabo Maila, Hellen Seabi,Master Jay,Thato Moloto, Itumeleng Banda,Eugene Mahlaba, Sechaba Monyekeni, Aletta Mathumba, BK, Kenzy.

History

Taking its name from the latitudinal line that cuts across Limpopo (Tropic of Capricorn), the only province in the country with one of the five major circles of latitude that mark maps of the earth;[1] began broadcasting from its state-of-the-art studios in Bendor, Polokwane six months after receiving its commercial broadcast license. It was established on 26 November 2007 and has been led by the CEO Simphiwe Mdlalose who represents MSG Afrika Media, who together with his partner and former talk show host Given Mkhari were part of consortium that successfully competed against a number of contenders for the license to broadcast in Limpopo.[3] Notable presenters have included Shandu Madima, Karabo Maila,Prudence Mabasa Thabiso Kotane and the Capricorn fm Breakfast Ashifa Shabba, BK.[4]

Target audience

As a commercial radio station, the broadcasting format carries 70% music and 30% talk shows. The music will feature a variety of urban genres in R&B, soul, afro-pop, Afro-Soul, hip-hop, kwaito, and house, and also cater for jazz and gospel lovers and what Capricorn FM describes as urban jazz and urban gospel. Peoples of all ages will each find that they have been included in the station's broadcasts. The idea to cater for an ever diversifying audience was paramount to the decision to broadcast 70% in English and 30% vernacular, incorporating the three dominant ethnic groups in the province (tshiVenda, sePedi, xiTsonga). Capricorn FM broadcasts 24 hours throughout Limpopo with five transmitters covering the main towns and areas surrounding them.[3]

Content

The station offers adult contemporary, interspersed with news and views from the station's team of on-air personalities. The community is strongly reflected. Exciting competitions form part of the station's day-to-day activities and at the time of going to press, there are competitions sponsored by Tastic Rice and Samsung Mobile. The weather and sports news also fill in a substantial percentage of the content.[5]

Ownership

Capricorn FM is the first commercial radio station in Limpopo, launched on 26 November 2007. The CEO Simphiwe Mdlalose who represents MSG Afrika Media, and his business partner and former radio talk-show host, Given Mkhari, were part of a consortium that successfully competed against a number of contenders for the license to broadcast in Limpopo.[6]

  • 0300 - 0600 The Morning Grind
  • 0600 - 0900 Immuculate Breakfast
  • 0900 - 1200 The Tailored Experience
  • 1200 - 1500 The Urban Lunch Experience
  • 1500 - 1800 Capricorn FM Drive
  • 1800 - 1830 Sports Precinct
  • 1830 - 2000 Capricorn FM Talk
  • 2000 - 2300 Moonlight Affair

|

Fridays

  • 0000 - 0300 Soul Connection
  • 0300 - 0600 Sunrise Delight
  • 0600 - 0900 Capricorn fm Breakfast
  • 0900 - 1200 Perfect Cuddle
  • 1200 - 1500 Prime Adventure
  • 1500 - 1800 Capricorn FM Drive
  • 1800 - 2000 Pump It Up
  • 2000 - 0000 Mixdown Avenue

|}

Broadcast time

Listenership figures

Estimated Listenership[8]
7 Day Ave. Mon-Fri
May 2013 1 425 000 662 000
Feb 2013 1 396 000 607 000
Dec 2012 1 427 000 613 000
Oct 2012 1 423 000 612 000
Aug 2012 1 357 000 560 000
Jun 2012 1 377 000 1 000 000

References

  1. 1 2 "Capricorn FM". Unitedstations.co.za. Archived from the original on 2011-04-23. Retrieved 2011-04-12.
  2. ↑ "About Us". Capricorn FM. 2011. Archived from the original on 2011-04-30. Retrieved 2011-04-12.
  3. 1 2 3 4 "Capricorn FM launches in Limpopo". BizCommunity.com. 26 November 2007. Retrieved 2011-04-12.
  4. ↑ "Shows and DJ's". Capricorn FM. 2011. Archived from the original on 2011-04-29. Retrieved 2011-04-12.
  5. ↑ "Win". Capricorn FM. 2011. Archived from the original on 2011-04-29. Retrieved 2011-04-12.
  6. ↑
  7. ↑ The Annual Guide to Radio in South Africa (AdVantage 2012). Media 24. 2012.
  8. ↑ SAARF RAMS (Presentations)
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