CHWE-FM

Branding Energy 106
Slogan All The Hits
Format CHR/Top 40
ERP 40,000 watts
HAAT 175 meters (574 ft)
Class C1
Callsign meaning Contemporary Hit Winnipeg Energy
Former callsigns CFJL-FM (6/8/11-11/26/11)
Owner Evanov Radio Group
Sister stations CKJS, CFJL-FM
Webcast Listen Live!
Website Energy 106

CHWE-FM is a Canadian radio station broadcasting at 106.1 FM in Winnipeg, Manitoba owned by Evanov Radio Group. The station broadcasts a contemporary hit radio format branded as Energy 106. The station broadcasts from 520 Corydon Avenue in Winnipeg with sister stations CKJS and CFJL-FM, while its transmitter is located at Duff Roblin Provincial Park.

Energy 106 mainly competes with 103.1 Virgin Radio.

History

On May 8, 2009, Evanov Radio Group was granted approval by the CRTC to launch a new Winnipeg radio station on the 106.1 FM frequency.[1] At first it was rumored that the company was going to launch another "Jewel" radio station (similar to CKDX-FM and various other stations around Ontario) as the station was registered as CFJL-FM.

On June 8, 2011, the station began testing its signal by playing non-stop commercial free music with a new music genre each week. Listeners could email the radio station to report any signal interruptions and suggest the genre of music that they wanted it to play before it launched on July 29th.

On July 29, 2011, at 12 p.m., CFJL-FM launched with a CHR/Top 40 format as "Energy 106 - Winnipeg's New #1 Hit Music Station", playing 10,000 commercial free songs in a row.[2] The first song played on "Energy" was "Give Me Everything" by Pitbull. Starting on October 14th, the station began broadcasting live club music from local Winnipeg nightclubs Friday and Saturday nights. On October 19th, the station added a full-time airstaff. Due to CFJL's success, Evanov Radio Group renamed struggling sister station CKHZ-FM in Halifax as "Energy 103.5" on January 6, 2012. (However, CKHZ would continue to suffer from poor ratings, and would flip to country music in September 2015.)

On November 26, 2011, CFJL-FM changed its call letters to CHWE-FM, to match the "Energy" moniker. The CFJL-FM call sign would move to its sister station, "100.7 The Breeze", which dropped their classic rock format that same day; that station would become "Jewel 101 FM" in January 2014, and then "Hot 100.5" in February 2017.[3]

The station's dance-heavy direction was paying off in the BBMs, where in its first book it took a 6.9% share of the audience.[4]

References

  1. ↑ Broadcasting Decision CRTC 2009-258
  2. ↑ Winnipeg Free Press: New radio station hopes to add Energy to city
  3. ↑ https://radioinsight.com/headlines/116584/winnipeg-gets-hot-for-90s-hits
  4. ↑ "Winnipeg radio ratings surge" from Winnipeg Sun (December 3, 2011)

Coordinates: 49°45′20″N 97°07′53″W / 49.75556°N 97.13139°W / 49.75556; -97.13139

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