''Bustle'' (magazine)

Bustle
Editor-in-chief Kate Ward
Categories Women's
Company Bustle Digital Group
Country United States
Based in
Language English
Website bustle.com

Bustle is an online American women's magazine founded in August 2013 by Bryan Goldberg.[1] Bustle is designed for women and it positions news and politics alongside articles about beauty, celebrities, and fashion trends.[2] By September 2016, the website had 50 million monthly readers.[3]

History

Bustle was founded by Bryan Goldberg in 2013. Previously, Goldberg co-founded the website Bleacher Report with a single million-dollar investment.[4] He claimed that "women in their 20s have nothing to read on the Internet."[5] Bustle was launched with $6.5 million in backing from Seed and Series A funding rounds.[4][6]

It surpassed 10 million monthly unique visitors in July 2014, placing it ahead of rival women-oriented sites such as Refinery29, Rookie and xoJane; it had the second greatest number of unique visitors after Gawker's Jezebel.[7][8] Bustle's increasing popularity among young women is partly attributed to its young writing staff. The writers are advised to write about stories that interest them; this can range from topics about beauty products to international affairs and politics.[4]

By 2015, Bustle had 46 full-time editorial staff.[4] In September 2016, Bustle launched a redesign using the company’s $11.5 million series D funding round. At that time, the site had over 70 full-time editors and 250 contract contributors who posted over 200 articles daily.[3]

On April 17, 2017 DMG Media announced that Elite Daily had been purchased by Bustle Digital Group.[9][10][11]

References

  1. ↑ Malone, Noreen (September 16, 2013). "What Bustle's Funding Really Shows Us". The New Republic. Retrieved October 21, 2015.
  2. ↑ Amanda Hess. "The Bro Whisperer of Bustle".
  3. 1 2 "The Women Behind The New Bustle On Reinventing "Women's Media"".
  4. 1 2 3 4 Bloomgarden-Smoke, Kara (22 July 2015). "How Bustle Proved the Haters Wrong". Observer. Retrieved 12 October 2017.
  5. ↑ Rebecca Greenfield. "This Picture Says Just About Everything About Bustle".
  6. ↑ Goldberg, Bryan (13 August 2013). "I've raised $6.5 million to build and grow my new company, Bustle". Pando. Retrieved 12 October 2015.
  7. ↑ Griffith, Erin (July 14, 2014). "With an audience of 11 million young women, Bustle raises $5 million more". Fortune. Retrieved October 21, 2015.
  8. ↑ Hess, Amanda (August 21, 2014). "The Bro Whisperer of Bustle". Slate. Retrieved October 21, 2015.
  9. ↑ "Bustle Digital Group purchases Elite Daily from DMGT".
  10. ↑ "Elite Daily lost a ton of money, but Bustle just bought it from the Daily Mail anyway". Nieman Lab. Retrieved 2017-04-22.
  11. ↑ "Bustle acquires Elite Daily from Daily Mail and rebrands as Bustle Digital Group". Business Insider. Retrieved 2017-04-22.
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