Boo'd Up

"Boo'd Up"
Single by Ella Mai
from the album Ready and Ella Mai
Released 20 February 2018 (2018-02-20)
Format
Recorded 2016–2017
Genre R&B[1]
Length 4:16
Label
Songwriter(s)
Producer(s)
  • DJ Mustard
  • Dopson (co.)
Ella Mai singles chronology
"Naked"
(2017)		 "Boo'd Up"
(2018)		 "Trip"
(2018)
Music video
"Boo'd Up" on YouTube

"Boo'd Up" is the debut commercial single by English singer Ella Mai from her third extended play, Ready. Serving as the lead single for the EP, the song peaked number five on the Billboard Hot 100 in the United States.[2] The song was written by Mai, Joelle James, Dijon "DJ Mustard" McFarlane and Larrance Dopson of 1500 or Nothin', and produced by the latter two.

Background and release

American songwriter Joelle James first wrote "Boo'd Up" in 2014 originally for herself. She later looked for an artist to give the song to, eventually giving it to Ella Mai after feeling that "synergy of it would be perfect for her."[3]

Mai originally released the song in February 2017 as part of the Ready EP. "Boo'd Up" rose in popularity on social media as well as in nightclubs over the next few months.[4] After Mai served as the opening act on Kehlani's tour, her music reached a bigger audience and the song grew on radio airplay in the spring of 2018.[5] The song became her first top ten song in the US in the following month, deeming it her "breakthrough hit".[6] Rolling Stone wrote that the single is "one of the biggest singles by a breakout female R&B singer in the past 10 years."[7]

In support of the song and its commercial success, Mai announced a concert tour titled the Boo'd Up Tour in the US during the month of August.[8]

Music video

An accompanying music video for the song, directed by Nick Walker, premiered via Mai's Vevo channel on 26 April 2018.[9] It features cameo appearances from singer Khalid, rapper Kamaiyah, and YouTube personality Alissa Ashley.[10][11] Model Donnell Blaylock Jr. plays Mai's love interest in the video.[12]

Remixes

The official remix of "Boo'd Up" was released on 4 July 2018, featuring rappers Nicki Minaj and Quavo.[13] T-Pain released a remix on 6 July 2018 to positive reception, labelled as the best remix of "Boo'd Up" by numerous publications.[14][15][16] Rappers Fetty Wap, Plies, Fabolous, Dave East, and Vado also released remixes to the song.[17][18][19]

Track listing

  • Digital download
  1. "Boo'd Up" – 4:16
  • Digital download – Official Remix[20]
  1. "Boo'd Up" (Remix) (with Nicki Minaj and Quavo) – 3:37

Charts

Certifications

Region CertificationCertified units/Sales
Canada (Music Canada)[33] Gold 40,000^
United States (RIAA)[34] 3× Platinum 3,000,000double-dagger
Nicki Minaj & Quavo remix only
New Zealand (RMNZ)[35] Gold 15,000*

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

Release history

Region Date Format Label Ref.
Worldwide 22 February 2017 Digital download (along with Ready EP)
[36]
United States 20 February 2018 Rhythmic contemporary [37]
Urban contemporary
Worldwide 4 July 2018 Digital download (official remix) [38]
United States 10 July 2018 Contemporary hit radio [39]

References

  1. ↑ "Ella Mai's "Boo'd Up" marks the return of female R&B singers". Rolling Stone. Retrieved 17 June 2018.
  2. ↑ "Ella Mai Chart History: Hot 100". Billboard. Retrieved 16 July 2018.
  3. ↑ Gore, Sydney (23 May 2018). "How Joelle James wrote "Boo'd Up," the surprise hit of the summer". The Fader. Retrieved 16 June 2018.
  4. ↑ Howard, Jackson (2018). "Ella Mai's Slow Burn". The Fader. Retrieved 16 June 2018.
  5. ↑ Johnson, Cherise (15 June 2018). "How Ella Mai's Unlikely 'Billboard' Hit 'Boo'd Up' Exploded In Popularity A Year After Its Release". Uproxx. Retrieved 16 June 2018.
  6. ↑ Zellner, Xander (30 May 2018). "Ella Mai Scores First Top 10 on Billboard Hot 100 With 'Boo'd Up'". Billboard. Retrieved 16 June 2018.
  7. ↑ Leight, Elias (23 May 2018). "'Boo'd Up': How Ella Mai Is Leading Female R&B Singers Back Onto the Charts". Rolling Stone. Retrieved 16 June 2018.
  8. ↑ Penrose, Nerisha (13 June 2018). "Ella Mai Announces Boo'd Up Summer Tour". Billboard. Retrieved 16 June 2018.
  9. ↑ "Ella Mai, Kamaiyah And Khalid Free Their Inner Youth In "Boo'd Up" Visual". Vibe. 26 April 2018. Retrieved 21 June 2018.
  10. ↑ "Watch Ella Mai's New Music Video for "Boo'd Up" f/ Cameos by Khalid and Kamaiyah". Freshest FM. Retrieved 2018-07-05.
  11. ↑ Kevito (April 2018). "Ella Mai Shares Moments Of Affection In New Video For "Boo'd Up"". Retrieved 16 June 2018.
  12. ↑ "WATCH: R&B Newcomer Ella Mai Gets "Boo'd Up" in Music Video". Gossip On This. 9 May 2018. Retrieved 21 June 2018.
  13. ↑ "Nicki Minaj and Quavo Join Ella Mai on New "Boo'd Up" Remix: Listen". pitchfork.com. Retrieved 2018-07-04.
  14. ↑ "T-Pain Serves Best "Boo'd Up" Remix Yet". HotNewHipHop. 6 July 2018. Retrieved 6 July 2018.
  15. ↑ "T-Pain, Proving He's Still T-Pain, Steals the 'Boo'd Up' Remix From Nicki Minaj and Quavo". Rolling Stone. 6 July 2018. Retrieved 6 July 2018.
  16. ↑ "T-Pain Dropped the Best Remix of Ella Mai's "Boo'd Up"". Complex. 6 July 2018. Retrieved 6 July 2018.
  17. ↑ Goddard, Kevin (12 June 2018). "Fetty Wap Tackles Ella Mai's "Boo'd Up" For His Latest Remix". Hot New Hip Hop. Retrieved 16 June 2018.
  18. ↑ Arevalo, Lydia (13 June 2018). "Fetty Wap's Remix Of Ella Mai's "Boo'd Up" Gives Us A Lot Of Feelings". Vibe. Retrieved 16 June 2018.
  19. ↑ "Vado & Dave East – Boo'd Up Remix Lyrics". Genius. Retrieved August 10, 2018.
  20. ↑ "iTunes - Music - Boo'd Up (Remix) - Single by Ella Mai, Nicki Minaj & Quavo". iTunes Store.
  21. ↑ "Australian-charts.com – Ella Mai – Boo'd Up". ARIA Top 50 Singles. Retrieved 14 July 2018.
  22. ↑ "Ella Mai Chart History (Canadian Hot 100)". Billboard. Retrieved 18 July 2018.
  23. ↑ "IRMA – Irish Charts". Irish Recorded Music Association. Retrieved 21 July 2018.
  24. ↑ "Portuguesecharts.com – Ella Mai – Boo'd Up". AFP Top 100 Singles. Retrieved 7 August 2018.
  25. ↑ "Official Singles Chart Top 100". Official Charts Company. Retrieved 4 August 2018.
  26. ↑ "Ella Mai Chart History (Hot 100)". Billboard. Retrieved 16 July 2018.
  27. ↑ "Ella Mai Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved 16 July 2018.
  28. ↑ "Ella Mai Chart History (Hot R&B Songs)". Billboard. May 26, 2018. Retrieved May 22, 2018.
  29. ↑ "Ella Mai Chart History (Pop Songs)". Billboard. Retrieved 18 September 2018.
  30. ↑ "Ella Mai Chart History (Rhythmic)". Billboard. Retrieved 24 July 2018.
  31. 1 2 "Ultratop.be – Ella Mai, Nicki Minaj & Quavo – Boo'd Up" (in Dutch). Ultratip. Retrieved 1 September 2018.
  32. ↑ "NZ Top 40 Singles Chart". Recorded Music NZ. 16 July 2018. Retrieved 13 July 2018.
  33. ↑ "Canadian single certifications – Ella Mai – Boo'd Up". Music Canada. Retrieved 15 August 2018.
  34. ↑ "American single certifications – Ella Mai – Boo'd Up". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
  35. ↑ "New Zealand single certifications – Ella Mai, Nicki Minaj and Quavo – Boo'd Up (Remix)". Recorded Music NZ. Retrieved August 3, 2018.
  36. ↑ "Ready - EP". iTunes Store. Apple Inc. Retrieved September 30, 2018.
  37. ↑ "Top 40/R Future Releases". All Access. All Access Music Group. Archived from the original on February 17, 2018. Retrieved September 30, 2018.
  38. ↑ "Boo'd Up (Remix) - Single". iTunes Store. Apple Inc. Retrieved September 30, 2018.
  39. ↑ "Top 40/M Future Releases". All Access. All Access Music Group. Archived from the original on July 8, 2018. Retrieved September 30, 2018.
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