Bodyarmor SuperDrink

Bodyarmor SuperDrink
Industry Beverage manufacturing
Founded 2011
Founder Lance Collins and Mike Repole
Headquarters Queens, New York, United States
Key people
 Nick Mouton, CEO
Mike Repole, Chairman
Kobe Bryant, Board of Directors
Andrew Luck, Investor
Rob Gronkowski, Investor
Mike Trout, Investor
Buster Posey, Investor
LeSean McCoy, Investor
Richard Sherman, Investor
Skylar Diggins, Investor
Sydney Leroux, Investor
Dustin Johnson, Investor
Ryan Blaney
Anthony Rizzo, Spokesperson
Website DrinkBODYARMOR.com

Bodyarmor SuperDrink (stylized as BODYARMOR) is an independently owned sports drink based in Queens, New York. It was founded in 2011 by Lance Collins,[1] founder of Fuze Beverage and NOS Energy Drink, and Mike Repole,[2] co-founder of Energy Brands, vitaminwater, and Smartwater. In March 2013, Kobe Bryant purchased a large stake in the company, joining the board of directors and becoming the third largest shareholder.[1]

Flavors

  • Fruit Punch
  • Orange Mango
  • Strawberry Banana
  • Lemon Lime
  • Tropical Punch
  • Mixed Berry
  • Grape
  • Blackout Berry
  • Watermelon Strawberry
  • Lemonade
  • Pineapple Coconut

Discontinued flavors

  • Cherry Citrus
  • Tropical Mandarin
  • Raspberry Blueberry Goji
  • Pomegranate Acai Green Tea

Lyte flavors

  • Peach Mango
  • Cherry Berry
  • Orange citrus
  • Blueberry Pomegranate

Water

  • Electrolyte Water

Ingredients

The ingredients include: Filtered Water, Pure Cane Sugar, Coconut Water Concentrate, Citric Acid, Maltodextrin, Pure Carrot Juice Concentrate(color), Dipotassium Phosphate (electrolyte), Green Tea Catechins, and 'natural flavors'.

Partnerships

Bodyarmor has partnered with Andrew Luck,[3] Mike Trout,[4] Rob Gronkowski,[5] Klay Thompson,[6]Skylar Diggins,[7] Sydney Leroux and Ryan Blaney.[8] In April 2015, Bodyarmor became the official sports drink of the Los Angeles Angels of Anaheim.[9]

In 2012, Baltimore's Under Armour Inc. settled its trademark infringement lawsuit[10] against California-based Body Armor Nutrition LLC. The suit claimed that Body Armor used variations of Under Armour’s name and logo to sell its sports beverage products.

Terms of the settlement have not been disclosed. The lawsuit had alleged that alleges that Body Armor’s name, the “interlocking” logo on its sports drink bottles and use of the phrase “Protect + Restore,” infringe on Under Armour’s trademarks.

References

  1. 1 2 Badenhausen, Kurt (March 24, 2014). "Kobe Bryant Invests Millions In Sports Drink BodyArmor - Forbes". forbes.com. Retrieved December 25, 2014.
  2. ↑ Burns, Mark (October 13, 2014). "Think Big, Dream Bigger: Mike Repole's Journey To Becoming Co-Founder Of BODYARMOR". forbes.com. Retrieved March 16, 2015.
  3. ↑ Boudway, Ira (September 17, 2013). "Colts Quarterback Andrew Luck Dumps Gatorade for a Stake in Upstart Bodyarmor - Bloomberg Business". bloomberg.com. Retrieved March 16, 2015.
  4. ↑ "Angels will quench thirst with bodyarmor in 2015".
  5. ↑ Madden, Lance (August 14, 2012). "Rob Gronkowski Becomes Endorser, Investor for BodyArmor SuperDrink - Forbes". forbes.com. Retrieved March 16, 2015.
  6. ↑ Sorkin, Sam (February 19, 2015). "Klay Thompson signs endorsement deal with BodyArmor Sports Drink". goldenstateofmind.com.
  7. ↑ Heitner, Darren (October 7, 2014). "WNBA Superstar Skylar Diggins Becomes BODYARMOR Endorser". forbes.com. Retrieved March 16, 2015.
  8. ↑ Schaelaeckens, Leander (September 23, 2014). "USA's Leroux continues to pursue her dreams despite difficult path". foxsports.com. Retrieved March 16, 2015.
  9. ↑ Costa, Brian (April 2, 2014). "Mike Trout Spurs Sports-Drink Deal Between Angels, BodyArmor". wsj.com. Retrieved April 10, 2015.
  10. ↑ "www.bizjournals.com/baltimore/blog/morning-edition/2013/12/under-armour-settles-case-against-body.html". www.bizjournals.com. Retrieved 2017-10-06.
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