Makeful

Makeful
Launched March 5, 2005 (2005-03-05)
Owned by Glassbox Television (2005–2012)
Blue Ant Media
(2012–present)
Picture format 480i (SDTV)
Slogan Inspiration in the Making
Country Canada
Language English
Broadcast area Nationwide
Worldwide
Headquarters Toronto, Ontario
Formerly called BiteTV (2005–2015)
Website Makeful
Availability
Satellite
Bell TV Channel 530
Shaw Direct Channel 368 / 68
Cable
Available on some Canadian cable systems Consult your local cable provider for channel availability
Starhub TV
(Singapore)		 Channel 436 (HD)
IPTV
Bell Aliant Fibe TV Channel 213
Bell Fibe TV Channel 530
Bell MTS Channel 322
Optik TV Channel 502
SaskTel Channel 162
VMedia Channel 106

Makeful is a Canadian English language Category B cable and satellite specialty channel that is owned by Blue Ant Media. The channel broadcasts lifestyle programming focusing on do-it-yourself projects such as food, design, style, and crafts in connection with maker culture, from which the channel takes its name.

The channel was first launched on March 5, 2005 and relaunched under its current name on August 24, 2015.

History

BiteTV

Original version of the 2010 logo, used from 2005 to 2006.
BiteTV logo used from 2006 to 2008.

In December 2001, Glassbox Television was given approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a Category 2 digital specialty channel tentatively called Short TV, a channel described as "devoted entirely to short form films shot on film, video or created with computer animation. Short TV will showcase Canadian and international cutting edge short form films, from 1 to 40 minutes in length."[1]

The channel was launched on March 15, 2005 as BiteTV, a youth-oriented channel aimed at a male audience that broadcast short-form programming including comedy, videography and gaming, animation, and professional and amateur productions. BiteTV was also built on being an interactive television channel that delivered on-air interaction, online participation, wireless downloading, and PC and mobile chat-to-screen directly on the television.

BiteTV logo used from 2008 to 2010.
BiteTV logo used from 2010 to 2013 with its mascot, B. The mascot was dropped in 2013, when it used as the "Living Room" era.

In June 2010, the CRTC gave Glassbox Television approval for an amendment to its nature of service, allowing it to de-emphasize its focus on short-form programming; with the amendment, BiteTV's programming would instead of consisting entirely of short-form programming, must "predominantly" feature such programming. The CRTC also granted BiteTV the ability to add sitcoms and feature films, among other programs.[2] In response to the CRTC decision, on October 22, 2010, BiteTV underwent a format and logo change, focusing entirely on comedy programming, incorporating sitcoms and feature films to its schedule, including additional sketch comedy and stand-up programs.[3]

In 2013, Bite teamed up with Mondo Media and YouTube to create Bite on Mondo, a program in which content creators pitched ideas for new shows. The pitches are funded through Mondo and use YouTube's popularity to decide whether or not they will be picked up. The winning pitches were broadcast on Bite on August 29th, 2014. [4][5] In October 2014, parent company Blue Ant Media, Mondo Media, and Corus Entertainment announced that Teletoon would air a new series featuring shorts from the program. It was expected to premiere in 2016 on Teletoon at Night, but instead premiered on September 4, 2015 as Night Sweats on Adult Swim.[6][7]

Last Bite logo, 2013 to 2015.

In its final years, Bite aired more general-interest shows such as Cops, Destination Fear, and Party Down South.

On-screen and interactive features

Before rebranding as a comedy channel, BiteTV maintained a multi-panel visual format that differed from most other television channels, with content surrounding programs being broadcast on the channel consisting a display of on-air promotions and upcoming shows, a BiteTV office webcam, a status bar to show the remaining time left in the show, and a feature called "The Crawl" that contained pointless facts, weird laws, updates on programming, and the PC Chat 2 Screen function.

The PC Chat 2 Screen was a function created by BiteTV that let viewers interact with the channel and other viewers by letting them make comment that would appear on-air within minutes. However like the early days of school cancellation tickers where businesses would take advantage of low vetting standards to give out prank cancellation announcements or have guerrilla marketing through the ticker, the early versions of The Crawl ad PC Chat 2 Screen would be spammed with links, either with un-vetted businesses or inappropriate links, which could take down the ticker and forced the network too apply text and link filters to keep the feature both broadcast-safe and control spam.

Awards

In May 2006, BiteTV won the Pixel award from the 2006 Canadian New Media Award in the category of Excellence in Cross-Platform.[8] In April 2007, BiteTV won an International Emmy in the category of "Interactive Channel".[9]

Makeful (2015–present)

In July 2015, Cogeco's website reported that the channel would end operations on August 24, 2015. On August 18, 2015, it was announced that Bite would actually be rebranded as Makeful, described as "a new lifestyle specialty channel celebrating the maker community and the creation of one-of-a-kind, handmade goods."[10] The channel rebranded as scheduled on August 24,[11] beginning with a programming slate including Miguel's Feast, Fix It & Finish It, and French Collection.

In June 22, 2018, Blue Ant Media announces the launch of its Asian feed of Makeful HD in a carriage deal with Starhub TV on August 31, 2018 due to the closure of Discovery Network channels in Starhub TV[12], the channel will also showcase the skills and creativity of local Singaporean makers. It is their first distribution into Asia Pacific, and it is expected to launch in Malaysia, Philippines, Indonesia, Thailand and Hong Kong in the near future.

References

  1. ↑ Decision CRTC 2001-770, CRTC, 2001-12-20
  2. ↑ Broadcasting Decision CRTC 2010-362, CRTC, 2010-06-10
  3. ↑ BITE TAKES FUNNY SERIOUSLY WITH NEW LOOK AND HIT COMEDY TV PROGRAMMING, CNW, 2010-10-18
  4. ↑ BLUE ANT MEDIA & MONDO MEDIA TEAM UP WITH YOUTUBE TO LAUNCH $3 MILLION ANIMATED COMEDY PROGRAM IN CANADA, Blue Ant Media, 2013-11-3
  5. ↑ http://tvschedule.zap2it.com/tv/bite-on-mondo/EP01965850?aid=tvschedule
  6. ↑ BLUE ANT MEDIA AND MONDO MEDIA ANNOUNCE BROADCAST DEAL WITH CORUS ENTERTAINMENT FOR NEW PRIMETIME ANIMATED SERIES, Blue Ant Media, 2015-1-20
  7. ↑ Patel, Sahil (October 10, 2014). "Blue Ant and Mondo Media's 'Bite On Mondo' Gets TV Show with Corus". Videoink. Retrieved January 20, 2015.
  8. ↑ BITE TV WINNER IN SIXTH-ANNUAL CANADIAN NEW MEDIA AWARDS Archived 2009-08-22 at the Wayback Machine.; Glassbox Television; 2006-05-31
  9. ↑ Canadian firms scoop interactive Emmy awards; CBC; 2007-04-20
  10. ↑ "UPDATED: Bite TV to become Makeful on Monday". August 18, 2015. Retrieved August 18, 2015.
  11. ↑ Bite TV being crafted into Makeful Playback Magazine 08-19-2015
  12. ↑ "Blue Ant Media launches Makeful HD on StarHub TV | ContentAsia". www.contentasia.tv. Retrieved 18 September 2018.
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