Babble.com

Babble
The Babble.com icon.
Type of business Subsidiary
Type of site
 Blog
Founded December 2006 (2006-12)
Headquarters United States
Area served Worldwide
Founder(s)
  • Rufus Griscom
  • Alisa Volkman
Key people
Products Microblogging
Parent Disney Consumer Products and Interactive Media
(The Walt Disney Company)
Website www.babble.com
Advertising Native
Registration Optional
Current status Active

Babble is an online magazine and blog network targeting young, educated, urban parents.[1] Their site operated a large network of parent blogs, employing many bloggers on the subjects of parenting and child-raising.

History

Babble was launched in December 2006 by co-founders Rufus Griscom and Alisa Volkman.[2] After one year, the site grew to half a million readers per month. Babble Media became an independent company in 2009,[3] and was acquired by Disney Interactive Media Group in 2011.[4][5]

Reception

The American Society of Magazine Editors (ASME) shortlisted Babble for its 2008 “General Excellence Online” award, writing that “[the] magazine skillfully combines in-depth reporting, thoughtful journalism, a dazzling variety of blog voices and visually arresting, interactive digital features. The result is a smart, hip and endlessly entertaining website that has revolutionized the parenting field.”[6]

Time Magazine listed Babble.com as one of the 50 Best Websites of 2010,[7] while Forbes named Babble as one of the Top 100 Websites for Women.[8]

Babble's advertising and sponsorship policies came under fire in 2010 and 2011 after several parenting authors and bloggers noted their breastfeeding guide was sponsored by Similac maker Mead Johnson.[9]

Select contributors

References

  1. ↑ Pamela Paul (December 10, 2006). "Healthy Babies Need Irony". The New York Times.
  2. ↑ "About Us". Babble.com. Retrieved May 28, 2012.
  3. ↑ Jenna Wortham (January 30, 2009). "Sexy Nerve.Com Kicks Parenting Site Out of the Nest". The New York Times. Retrieved November 13, 2011.
  4. ↑ Evelyn M. Rusli (November 14, 2011). "Disney Acquires Parent Blogging Network". The New York Times. Retrieved November 14, 2011.
  5. ↑ http://brandchannel.com/2011/11/15/babble-on-disney-acquires-babble-com-its-blogging-parents-and-critics/
  6. ↑ "American Society of Magazine Editors". Magazine.org. Retrieved May 28, 2012.
  7. ↑ Time Staff (August 25, 2010). "50 Best Web Sites 2010". Time.
  8. ↑ "Best Web Sites for Women - Blogs". Forbes. June 23, 2011.
  9. ↑ "Similac and Babble team up to dupe breastfeeding moms". phdinparenting.com. September 2010.
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