BHLDN

BHLDN
Subsidiary
Industry Retail
Founded 2011
Headquarters Philadelphia, Pennsylvania, U.S.
Parent Urban Outfitters
(2011–present)
Website www.bhldn.com

BHLDN (pronounced "beholden")[1] is an American women's clothing retailer that specializes in wedding dresses, bridesmaid dresses, bridal accessories, and wedding décor. Headquartered in Philadelphia, Pennsylvania, BHLDN is owned by Urban Outfitters and is a sister brand to Anthropologie.[2][3][4]

History

BHLDN launched its website on Valentine’s Day 2011 and opened its first brick-and-mortar store in Houston in August 2011.[5][6] The retailer has since expanded to operating an additional brick-and-mortar store in Chicago, and shop-in-shop locations in Anthropologie stores in New York City, Boston, Beverly Hills, Seattle, Atlanta, Philadelphia and Washington D.C.[7][8][9] As of 2017, there were fourteen shops within Anthropologie stores and two standalone stores.[10]

Products

BHLDN has carried gowns and accessories from fashion designers including Catherine Deane, Tracy Reese, and Fleur Wood.[11] BHLDN also has collaborated with Wedding Paper Divas, a subsidiary of photo publishing service Shutterfly, for a collection of wedding stationery.[12][13]

In April 2016, BHLDN launched a party dress collection, offering dresses for special events.[14]

In August 2016, BHLDN partnered with Indiana jewelry brand, ILA, to create a collection of nine engagement rings and wedding bands to be sold through the BHLDN website.[15]

References

  1. ↑ "BHLDN". BHLDN. Retrieved 2018-08-08.
  2. ↑ "Company Overview of BHLDN.com LLC".
  3. ↑ "BHLDN".
  4. ↑ "Getting Married? Urban Outfitters Has Your Dress".
  5. ↑ "Bhldn, Urban Outfitters' Bridal Brand, To Launch February 14".
  6. ↑ "BHLDN Opens its First Brick-and-Mortar Store at Highland Village".
  7. ↑ "Anthropologie to Open BHLDN Bridal Boutique on Upper East Side". Archived from the original on 2014-05-04.
  8. ↑ "Peter Pan Collars in a Vintage Never-Never Land".
  9. ↑ "BHLDN bridal brand debuts inside Philly's Anthropologie store". Philly.com. Retrieved 2017-06-02.
  10. ↑ "Urban Outfitters wedding brand, BHLDN, sets up shop inside Fashion Island store". Orange County Register. 2017-09-13. Retrieved 2018-07-02.
  11. ↑ "Anthropologie Launches Bridal Site BHLDN.com".
  12. ↑ "THE BHLDN COLLECTION FOR WEDDING PAPER DIVAS". Archived from the original on 2015-01-12.
  13. ↑ "Shutterfly, Inc. - About".
  14. ↑ "BHLDN Gets Into the Prom Dress Biz". Racked. 2016-05-18. Retrieved 2017-04-18.
  15. ↑ "National bridal boutique BHLDN debuts line of engagement rings designed by Houston duo". CultureMap Houston. Retrieved 2017-04-18.
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