Ascia AKF

Ascia AKF
Born Ascia Al Faraj
(1989-10-19) October 19, 1989
Kuwait
Nationality Kuwaiti • American[1]
Occupation Blogger
Fashion designer
Known for the-hybrids.com

Ascia Al Faraj (born 19 October 1989), known by her blogging name Ascia AKF, is a Kuwaiti fashion blogger, model, and fashion designer. Al Faraj, with over two million Instagram followers, is considered one of the Middle East’s most influential bloggers and social media influencers.[2] She is also popular in Malaysia and Indonesia.

She has worked with brands such as Ralph Lauren, Dior, Chanel, TAG Heuer, Net-a-Porter, and Tory Burch.[3] She is also the face of Riva Fashion.[4][5] Her fashion designs are mainly for women who wear hijab.[6]

On 10 July 2018, Al Faraj uploaded a video on YouTube discussing her views on modesty and faith saying that she doesn't consider herself a hijabi and it would be "disrespectful" to call herself a hijabi. "I do not consider myself to be a hijabi because I don’t feel that it is in line with the viewpoint that I have now approaching 30. It’s not the viewpoint that I think is representative of me as a person. ... I consider myself in the modest fashion space".[1][7][8]

Career

Blogging

Al Faraj began her blogging career in 2012, her first post was titled "Some Mosaic. Some Marni." She came to prominence after she worked with Areej Al Kharafi, a Kuwaiti Boutique owner. She gained about 12,000 followers within hours after the release of their project.[9] In May 2014, along with her husband Ahmad, they started their YouTube channel "The Hybrids".

Fashion Design

In 2010, Al Faraj launched her clothing line Twenty.10 by AKF.[10][3] In 2014, she, along with Syrian designer Manar Laktineh, introduced a line of handbags.[6] In 2015, she launched a line of turbans.[3]

Personal life

Ascia Al Faraj married Ahmad Al-Balooshi on November 3, 2011. Together they have two sons, Adam and Noah.

References

  1. 1 2 Day, Emma (2018-07-11). ""I Don't Consider Myself a Hijabi," Says Ascia Al Faraj". vogue.me. Retrieved 2018-09-18.
  2. ↑ BELCHER, DAVID. "TAG Heuer's Appeal to a Kuwaiti Blogger". NY Times. Retrieved 14 February 2017.
  3. 1 2 3 "Ascia". Time Agency. Retrieved 14 February 2017.
  4. ↑ "آسيا عاكف .. محجبة عصرية (Arabic)". Rotana. Retrieved 14 February 2017.
  5. ↑ Elenany, Maha. "أسيا عاكف.. فاشينيستا تفردت بأسلوبها، فتابعها الملايين على إنستقرام (Arabic)". Hayatouki. Retrieved 14 February 2017.
  6. 1 2 "Who is Ascia Al Faraj (Arabic)". aliqtisadi.com.
  7. ↑ "Modest-fashion influencer Ascia Al Faraj: I don't consider myself a hijabi". mysalaam.com. 2018-07-18. Retrieved 2018-09-18.
  8. ↑ This Might Disappoint You... on YouTube
  9. ↑ "مقابلة: مكانة مُلهمة الموضة الكويتية آسيا كامل فراج حامل في مدوّنة الشرق الأوسط (Arabic)". Vogue. Retrieved 14 February 2017.
  10. ↑ "Event: The Reveal of Twenty-Ten by AKF". confashionsfromkuwait. Retrieved 14 February 2017.


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