Apeshit

"Apeshit"
Single by The Carters
from the album Everything Is Love
Released June 16, 2018 (2018-06-16)
Format Digital download
Genre Trap[1]
Length 4:25
Label
Songwriter(s)
Producer(s)
  • Pharrell
  • Beyoncé (co.)
  • Jay-Z (co.)
  • Stuart White (add.)
Beyoncé singles chronology
"Top Off"
(2018)		 "Apeshit"
(2018)		 "Summer"
(2018)
Jay-Z singles chronology
"Top Off"
(2018)		 "Apeshit"
(2018)		 "Summer"
(2018)
Music video
"Apeshit" on YouTube

"Apeshit" (stylized as "APESHIT") is a 2018 trap song by American musical duo the Carters, composed of Beyoncé and Jay-Z. The song was co-written and co-produced by Pharrell Williams with the duo. It features additional ad-libs by Quavo and Offset from the hip hop trio Migos, who are credited as a co-writers. It was released on June 16, 2018, as the lead single from the duo's collaborative studio album Everything Is Love, along with a music video filmed at the Louvre in Paris.[2] The video received eight nominations at the 2018 MTV Video Music Awards, including for Video of the Year.[3]

Critical reception

Otir Hard of NPR dubbed the song one of the catchiest to be released in 2018, adding that it "lives up to the grandeur on first listen".[4] Kory Grow writing for the Rolling Stone described the beat as "hard-hitting".[5] Simon Reynolds cited Apeshit as an example for the continuing "triumph" of Auto-Tune in contemporary music, with Beyoncé "jump[ing] on the trap bandwagon [in] a transparent attempt to compete on urban radio by adopting the prevailing template of commercial-yet-street rap".[6]

Music video

The music video for the song was directed by Ricky Saiz, produced by Iconoclast, and filmed in Louvre in Paris in May 2018. It was premiered on the second night of the London show during their On the Run II Tour at the London Stadium. The clip lasts for six minutes. It opens with a man who has wings is seen crouching as bells and sirens are prominent in the background, and features visual imagery suggesting comparisons and linkages between wealth, status, and royalty in the Renaissance-era artwork and the eventual evolution of these characteristics into the Carters.[2][7] The visual narrative moves on to reveal the empty halls at the Louvre and the pair posing in front of Leonardo da Vinci's masterpiece the Mona Lisa.[7] Once the song starts playing, the scene cut to the duo poised atop a marble staircase while dancers lay across the descending steps contracting and releasing their torsos to the rhythmic flow of the song. Statues and paintings such as Winged Victory of Samothrace, Venus de Milo, and The Coronation of Napoleon are featured throughout the video as the duo lip-sync the lyrics to the track.[5]

Otir Hard of NPR called the video "extravagantly produced six minutes, filled with high art, pastel suits and turnt up museum parties".[4] Kory Grow writing for Rolling Stone deemed the clip "stunning" and noticed how the duo looked "serene" in it resembling "works of arts themselves".[5]

The music video received 8 nominations at the 2018 MTV Video Music Awards, in categories Video of the Year, Best Collaboration, Best Hip-Hop Video, Best Cinematography, Best Direction, Best Art Direction, Best Choreography and Best Editing, winning Best Cinematography and Best Art Direction.

Personnel

Credits adapted from Tidal.[8]

  • Pharrell Williams – production
  • Beyoncé – co-production
  • Jay-Z – co-production
  • Stuart White – additional production, mixing, recording
  • Offset – additional vocals
  • Quavo – additional vocals
  • Young Guru – recording
  • Mike Larson – recording
  • DJ Durel – recording
  • Dan Ewins – mix engineering assistance
  • Adrien Crapanzano – engineering assistance
  • Colin Leonard – mastering

Charts

Chart (2018) Peak
position
Australia (ARIA)[9] 51
Belgium (Ultratop 50 Flanders)[10] 37
Belgium (Ultratip Wallonia)[11] 39
Bulgaria [12] 17
Canada (Canadian Hot 100)[13] 24
Czech Republic (Singles Digitál Top 100)[14] 68
France (SNEP)[15] 23
Greece (Billboard)[16] 1
Hungary (Single Top 40)[17] 17
Ireland (IRMA)[18] 33
Italy (FIMI)[19] 93
Netherlands (Single Top 100)[20] 59
New Zealand Heatseekers (RMNZ)[21] 4
Portugal (AFP)[22] 39
Scotland (Official Charts Company)[23] 43
Slovakia (Singles Digitál Top 100)[24] 33
Sweden (Sverigetopplistan)[25] 56
Switzerland (Schweizer Hitparade)[26] 69
UK Singles (Official Charts Company)[27] 33
US Billboard Hot 100[28] 13
US Rhythmic (Billboard)[29] 9

References

  1. ↑ Younger, Briana (June 19, 2018). "Beyoncé / JAY-Z: Everything Is Love Album Review". Pitchfork. Retrieved June 22, 2018.
  2. 1 2 "Visitor Trail : JAY-Z and Beyonce at the Louvre | Louvre Museum | Paris". 2018-06-21. Retrieved 2018-07-16.
  3. ↑ Staff, Variety (2018-07-16). "Cardi B, Beyonce, Jay-Z Lead 2018 MTV VMA Nominations". Variety. Retrieved 2018-07-16.
  4. 1 2 Hard, Otir (June 16, 2018). "Beyonce And Jay-Z Are The Carters in 'APES**T' Video". NPR. Retrieved June 16, 2018.
  5. 1 2 3 Grow, Kory (June 16, 2018). "Beyonce, Jay-Z Drop New Album 'Everything Is Love' During OTRII Tour". Rolling Stone. Retrieved June 17, 2018.
  6. ↑ Reynolds, Simon (2018-09-17). "How Auto-Tune Revolutionized the Sound of Popular Music". pitchfork.com. Retrieved 2018-10-05.
  7. 1 2 "Beyonce and Jay Z release surprise album Everything Is Love". The Daily Telegraph. June 17, 2018. Retrieved June 17, 2018.
  8. ↑ "EVERYTHING IS LOVE / Beyoncé TIDAL". Tidal. Retrieved June 16, 2018.
  9. ↑ "ARIA Chart Watch #482". auspOp. July 21, 2018. Retrieved July 21, 2018.
  10. ↑ "Ultratop.be – The Carters – Apeshit" (in Dutch). Ultratop 50. Retrieved July 7, 2018.
  11. ↑ "Ultratop.be – The Carters – Apeshit" (in French). Ultratip. Retrieved July 7, 2018.
  12. ↑ https://acharts.co/bulgaria_singles_top_40
  13. ↑ "Canadian Hot 100: June 30, 2018". Billboard. Retrieved June 26, 2018.
  14. ↑ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: insert 201827 into search. Retrieved July 9, 2018.
  15. ↑ "Lescharts.com – The Carters – Apeshit" (in French). Les classement single. Retrieved July 2, 2018.
  16. ↑ "Greece Digital Songs". Billboard. Prometheus Global Media. June 30, 2018. Retrieved June 15, 2018.
  17. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved June 28, 2018.
  18. ↑ "George Ezra tops Official Irish Singles Chart, Ariana is highest new entry". Official Charts Company. July 20, 2018. Retrieved July 21, 2018.
  19. ↑ "Top Singoli – Classifica settimanale WK 26" (in Italian). Federazione Industria Musicale Italiana. Retrieved June 30, 2018.
  20. ↑ "Dutchcharts.nl – The Carters – Apeshit" (in Dutch). Single Top 100. Retrieved June 29, 2018.
  21. ↑ "NZ Heatseeker Singles Chart". Recorded Music NZ. July 2, 2018. Retrieved June 29, 2018.
  22. ↑ "Portuguesecharts.com – The Carters – Apeshit". AFP Top 100 Singles. Retrieved July 27, 2018.
  23. ↑ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved June 30, 2018.
  24. ↑ "SNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201827 into search. Retrieved July 9, 2018.
  25. ↑ "Sverigetopplistan – Sveriges Officiella Topplista". Sverigetopplistan. Retrieved July 6, 2018.
  26. ↑ "Swisscharts.com – The Carters – Apeshit". Swiss Singles Chart. Retrieved July 2, 2018.
  27. ↑ "Official Singles Chart Top 100". Official Charts Company. Retrieved July 7, 2018.
  28. ↑ "XXXTentacion's 'Sad!' Vaults From No. 52 to No. 1 on Billboard Hot 100 Following Rapper/Singer's Death".
  29. ↑ "Rhythmic: August 11, 2018". Billboard. Retrieved August 7, 2018.
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