Anti-siphoning law

Anti-siphoning laws and regulations are designed to prevent pay television broadcasters from buying monopoly rights to televise important and culturally significant events before free-to-air television has a chance to bid on them. The theory is that if such a monopoly was allowed, then those unable or unwilling to obtain access to the pay television service would be unable to view the important and culturally significant events. Generally the laws allow pay-TV to bid for such monopoly rights only if free-to-air television has declined to bid on them.

Notable examples of such policies are present in Australia and the United Kingdom. Anti-siphoning in the United States was introduced by the FCC in 1975 and was soon overturned as unconstitutional. Some sports leagues do contractually obligate that their broadcasters include a certain number of telecasts on over-the-air television as part of their overall contracts. For games broadcast exclusively by pay television channels, the National Football League similarly requires syndicated, over-the-air simulcasts in the markets of the teams involved, to ensure that all of a team's games are available locally on broadcast television.

Australia

Anti-siphoning laws in Australia cover specific listed events, such as all Olympic Games and the Commonwealth Games, the FIFA World Cup, Rugby World Cup, and Rugby League World Cup finals, events in major sports (such as association football, cricket, and rugby tests) that involve Australian senior national teams or are hosted by Australia, and culturally-significant events such as the Australian Football League and National Rugby League premierships, the State of Origin series, all games in the Australian Open, the Melbourne Cup horse race, the Bathurst 1000, the Australian Grand Prix, and the Australian Motorcycle Grand Prix among others.[1][2][3]

India

Indian law requires all sporting events of "national importance" to be simulcast by the state-owned terrestrial channel DD National if their rights are held by a pay television service. Tata Sky, a DTH satellite provider co-owned with Star Sports, challenged the rule, arguing that it devalued its exclusive rights to these events, since all television providers must carry DD National by law. In 2017, the Supreme Court of India ruled that the "must-share" provision applies only to terrestrial television and DD Free Dish, and that pay television providers may not re-transmit these telecasts from DD National, thus requiring customers of these services to subscribe to the respective pay channel.[4][5]

Thailand

In November 2012, the National Broadcasting and Telecommunications Commission (NBTC) approved draft "must-have" regulations, requiring designated events to be carried by free-to-air channels:[6]

United Kingdom

The Ofcom Code on Sports and Other Listed and Designated Events regulates that coverage of certain major sporting events (known as "Category A" events, covering certain major domestic events and major international competitions such as the Olympics and FIFA World Cup) must be broadcast primarily on a free-to-air channel (but can share coverage with pay channels), while certain events known as "Category B" events can be shown on pay channels, but supplemental coverage (such as highlights or a delayed broadcast) must be provided by a free-to-air channel.

United States

In the early days of cable television the Federal Communications Commission refused to regulate it. In 1958 the FCC ruled that cable TV was not a common carrier and thus is not subject to FCC jurisdiction. In 1960 the FCC lobbied against placing cable TV under its jurisdiction, arguing that the administrative burden is inadequate to low perceived threats of unchecked cable development. In 1965 the FCC changed its stance and imposed must-carry rules, requiring cable providers to carry local free-to-air channels, and banned importation of distant channels that duplicated content available on local free-to-air channels.

In the end of the 1960s the public and the government raised concerns that cable operators can outbid free-to-air channels and "siphon" popular content, first of all sports, off the free air.[7] Specific events like the Super Bowl were deemed particularly vulnerable due to greater inelasticity of demand.[8]

In 1975 the FCC imposed anti-siphoning regulations that limited the operations of sports and film channels. Under the regulations, cable channels could not devote more than 90% of their time to film and sports, and could not broadcast films less than three years old. Specific (i.e. annual) sporting events could not be "siphoned off" by cable at all if they had been broadcast on free airwaves during any of the previous five years.[8] Cable coverage of regular season games in popular championships was limited so that only a fraction of all games could be shown on cable.[8] Should sports coverage on free-to-air channels decrease, stipulated the FCC, cable operators had to decrease their sports programming proportionately.[8] Administrative record, however, did not support FCC allegations of "siphoning".[9]

The Department of Justice and a number of cable providers contested the FCC ruling in courts as unconstitutional.[8] In 1977 the DC Circuit Court consolidated these cases in Home Box Office vs. the FCC and found that the FCC trespassed over the rights guaranteed by the First Amendment. The court ruled that cable bandwidth is not a scarce resource, thus it is not subject to limitations allowed by the Red Lion vs. the FCC ruling. The court applied the O'Brien test (the FCC failed two of its four "prongs"[9]) and found that the degree of limitation of free speech imposed by the FCC was inadequate, "grossly overboard"[9] and thus "arbitrary, capricious and unconstitutional".[8]

In recent years, a growing number of major domestic and international sporting events previously aired by free-to-air channels have migrated to pay-TV outlets. Since 2007, excluding the World Series, Major League Baseball's postseason playoffs have largely moved to cable, while ESPN airs the majority of bowl games of college football (including the College Football Playoff and National Championship, and those owned and operated by its subsidiary ESPN Events). Three of the Grand Slams are aired exclusively by ESPN (the French Open is held by Tennis Channel and NBC), and the majority of regional broadcasts in major leagues are now shown primarily by regional sports networks (with relatively few or no games broadcast on local free-to-air TV unless it is either nationally televised or only aired over-the-air due to RSN rights conflicts).

Some experts have attributed the decline of professional boxing to the move of boxing from FTA network television to premium pay-television, with boxing matches almost exclusively being shown on HBO, Showtime, or pay-per-view and ownership consolidated to those networks and a few selective promotion organizations.

Ratings for college football's national championship, NASCAR's Sprint Cup championship race, tennis majors, and golf's Open Championship have suffered from the siphoning to ESPN. NASCAR's new 2015-24 television contract with Comcast's NBCUniversal for NBC and their cable network NBC Sports Network during the second half of the season requires the broadcast of the championship race to be on NBC, where in previous years it only aired on ESPN. Likewise, golf's The Open Championship returned to network television in 2016, with weekend coverage on NBC and early round coverage on Golf Channel. Both the Premier League and The Open are unique in that network television coverage is available in the United States, while their home country is on pay television.

National Football League

The National Football League implements an anti-siphoning policy as part of its television contracts. The majority of Sunday games are broadcast on over-the-air television by either CBS or Fox in order to reach the largest audience possible, although the games broadcast during the main afternoon windows are determined by the viewer's region, and viewers must purchase the out-of-market sports package NFL Sunday Ticket (which is carried exclusively by DirecTV) in order to view games that are not shown in their region. Certain flagship games are also broadcast nationally on network television, including NBC's weekly Sunday Night Football, as well as the three annual Thanksgiving Day games, and the entirety of the post-season.

ESPN's Monday Night Football, as well as selected Thursday Night Football games on NFL Network, are only televised nationally on pay television. In these cases, NFL rules require simulcasts of the games to be syndicated to television stations within the home markets of the teams that are participating. This ensures that the games are still available on broadcast TV in the local markets, whilst maintaining cable exclusivity for the games outside of the market. Beginning in 2014, ESPN has also held rights to a post-season wild card game; in the first year of this arrangement, the game was only simulcast in the markets of the teams involved, as with its other games. However, in 2015, ESPN announced that it would begin to simulcast the game nationally on ABC (which returned the NFL to the network for the first time since Super Bowl XL) instead.[10]

The Thursday Night Football package previously aired exclusively on NFL Network. The package generated a major controversy in December 2007, due to a Saturday-night game in the package between the New England Patriots and New York Giants, where the Patriots were vying to become the first team since 1972 to have completed the regular season with a perfect record. At the time, NFL Network was not carried by all major television providers (Comcast and Time Warner Cable insisted that they be able to carry NFL Network on a sports tier), and concerns were expressed by critics, such as then Senator John Kerry, that the "historic" game would not be available to the majority of viewers outside of the teams' markets (where the game was to air on WWOR-TV, WCVB-TV, and WMUR-TV) if it were not nationally-televised on broadcast television. The NFL compromised by allowing CBS and NBC to simulcast the game, in addition to the three team market stations and NFL Network; commissioner Roger Goodell stated that the decision was "in the best interest of our fans."[11] The arrangement did generate some controversy among broadcasters; WWOR owner Fox Television Stations and WCVB/WMUR owner Hearst-Argyle Television argued that the simulcast devalued what would have been their exclusive local rights.[12]

In 2014, as part of an overall effort to increase the prominence of the Thursday games, several of the games began to be broadcast and co-produced by CBS, in simulcast with NFL Network.[13] Since the 2016 season, this block of games began to be split between CBS and NBC.[14]

Notes

  1. ↑ Communications. "Broadcasting Services (Events) Notice (No. 1) 2010". www.legislation.gov.au. Retrieved 2018-04-11.
  2. ↑ "Anti-siphoning laws are duping viewers, says ASTRA boss". The Australian. Retrieved 22 August 2016.
  3. ↑ "Government proposes to reduce anti-siphoning list by 100 events". Mumbrella. 2017-05-06. Retrieved 2018-04-11.
  4. ↑ "SC order dilutes Doordarshan presence in DTH, cable space". Mumbai Mirror. Retrieved 2017-10-04.
  5. ↑ "Star warns cable TV, DTH platforms against re-transmitting DD's feed of India cricket matches". Television Post. Retrieved 2017-10-04.
  6. ↑ "Top sports events must air free: NBTC". The Nation. Retrieved 10 December 2016.
  7. ↑ Perrine, p. 21.
  8. 1 2 3 4 5 6 Perrine, p. 22.
  9. 1 2 3 Perrine, p. 23.
  10. ↑ Ken Fang (May 17, 2016). "ESPN to again simulcast its NFL Wild Card Playoff game on ABC". Awful Announcing. Retrieved May 17, 2016.
  11. ↑ Donohue, Steve (2007-12-26). "NFL to Simulcast Patriots-Giants Game on CBS, NBC". Multichannel News. Retrieved 2017-10-23.
  12. ↑ "NFL Working Toward Local Accords Over Patriots Game". Multichannel News. Archived from the original on January 1, 2008. Retrieved 2017-10-23.
  13. ↑ "Execs expect strong NFL slate for CBS". Sports Business Daily. Retrieved 2017-10-23.
  14. ↑ Boren, Cindy (2016-02-01). "NFL reaches deal with CBS, NBC to split 'Thursday Night Football'". Washington Post. ISSN 0190-8286. Retrieved 2017-10-23.

References

  • Broadcasting Services Act 1892. Commonwealth Consolidated Acts. Retrieved 2010-05-15.
  • Perrine, James B. (2001). Constitutional Challenges to Anti-Siphoning Laws in the United States and Australia. Sports Administration, 2001 vol. 3. pp. 22–31.
  • Westfield, Mark (2000). The gatekeepers: the global media battle to control Australia's pay TV. Pluto Press Australia. ISBN 978-1-871204-19-3.
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