M.H. Alshaya Co.

M.H. Alshaya Co.
Private (family-owned)
Industry Fashion and Footwear, Food, Health & Beauty, Optics, Pharmacy, Home Furnishings and Leisure & Entertainment
Founded Part of Alshaya group of companies founded in 1890
Headquarters Kuwait City, Kuwait
Area served
 Middle East and North Africa, Russia, Turkey and Europe
Key people
Products Franchising, Retail
Number of employees
 53,000
Website http://www.alshaya.com

M.H. Alshaya Co. (Alshaya) is a multinational retail franchise operator headquartered in Kuwait,[1] and operates more than 90 consumer retail brands across the Middle East and North Africa, Russia, Turkey and Europe.[2]

The company currently operates more than 4,000 stores in seven sectors – Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings and Leisure & Entertainment – and employs more than 53,000 people.[3]

The brands managed and operated by Alshaya include Raising Canes,[4] Mothercare,[5] H&M,[6] American Eagle Outfitters,[7] Debenhams,[8] Harvey Nichols Kuwait,[9] Payless ShoeSource,[10] Topshop,[6] Starbucks,[11] Shake Shack,[12] The Cheesecake Factory,[2] Pinkberry,[2] P. F. Chang's,[13] Le Pain Quotidien,[13] Katsuya by Philippe Starck,[14] The Body Shop, Make-up Art Cosmetics (MAC), Victoria's Secret,[15] Boots pharmacy, Vision Express, Pottery Barn, Williams Sonoma,[16] KidZania Kuwait [17] and Milano.[18][19]

Alshaya group

M.H. Alshaya Co. is the retail business of the Alshaya group of companies, which was founded in Kuwait in 1890. In addition to its retail operations, the Alshaya group has holdings in real estate, construction, hotels, automotive and general trading, largely centred in the Middle East.[2] Its hotel division owns the Sheraton Hotel in Kuwait and the Oberoi Hotel in Medina, Saudi Arabia.[20]

History

1890s–1970s

The Alshaya group has been in retail since the 1890s, initially trading with British India. In 1965, the group opened the Sheraton in Kuwait City, then the Middle East's only five-star hotel south of Beirut, and the first Sheraton outside North America.[5]

1980s–1990s

Alshaya entered international retail franchising in 1983 with the acquisition of the Kuwait franchise for UK retailer Mothercare.[5] Today the company operates stores for Mothercare in 14 markets. In 1999, Alshaya entered the food retail sector with a partnership with Starbucks.[11] It now manages and operates multiple food brands including Asha’s, Dean & Deluca,[21] Le Pain Quotidien,[13] Pizza Express, Pinkberry, P. F. Chang's, Shake Shack,[12] Potbelly,[22] IHOP, The Cheesecake Factory, Texas Roadhouse[23] and Katsuya by Philippe Starck. Alshaya launched its own footwear and accessories brand Milano in 1994.[18][19]

2000s

Alshaya’s acquisition of the Topshop franchise for Turkey in 2002 was its first expansion outside of the Middle East. The company moved into Russia in 2005 with the acquisition of the franchise rights for Mothercare.[5]

In 2006, Alshaya launched international clothing retailer H&M in the Middle East, followed by a number of US-headquartered brands looking to expand into the Middle East: Dean and Deluca (2008), Express, P. F. Chang's,[13] Pinkberry and Payless ShoeSource[10] (all 2009).

2010s

In 2010, Alshaya added American Eagle Outfitters,[7] Pottery Barn and Pottery Barn Kids[16] to its portfolio. It also secured franchise rights for the first international outlets of Texas Roadhouse,[24] and opened its first Victoria's Secret Beauty and Accessories stores in the Middle East in Bahrain and Kuwait.[15]

In June 2012, the first The Cheesecake Factory and IHOP restaurants outside North America opened in the UAE.[2] In November 2012, a further eight brands were added to Alshaya's portfolio: Harvey Nichols Kuwait,[9] Victoria’s Secret, Jack Wills, COS, Teavana, Garrett Popcorn Shops, West Elm and Williams Sonoma.[16]

In December 2012, Alshaya opened the Alshaya Retail Academy in Riyadh, Saudi Arabia, providing retail training and employment on graduation for young Saudi women.[25] In April 2014, Alshaya announced it would open two more Alshaya Retail Academies in Saudi Arabia, in Jeddah and Dammam.[26]

Alshaya moved into the Leisure & Entertainment sector in June 2013 with the opening of KidZania Kuwait, at The Avenues (Kuwait).[17] Sprinkles Cupcakes, Veranda and Muji[27] also opened at The Avenues in the same year. Katsuya by Philippe Starck[14] launched in Kuwait and the UAE, and in December 2013, six Alshaya restaurant brands were introduced to Saudi Arabia – The Cheesecake Factory, IHOP, Texas Roadhouse, Shake Shack, P. F. Chang's and PizzaExpress.[28]

In 2014, Icing, a popular US retailer of jewelry and accessories, made its debut in Kuwait as part of the Alshaya portfolio. The opening represented the brand’s first expansion outside the Americas.[29]

2015 saw the Middle East debut of fast-food chicken restaurant Raising Cane's [30][31] in Kuwait.

In 2016, Alshaya launched its loyalty programme, Privileges Club,[32] in Kuwait, with plans to roll the programme out across its GCC markets. The company also opened the first store by American chocolatier Bridgewater Chocolate in the Middle East.[33] Lebanese restaurant Babel opened its first outlet outside Lebanon, in Kuwait.[34]

In 2017, several new brands made their Middle Eastern debut, including Bouchon Bakery [35]; Charlotte Tilbury [36]; NYX Cosmetics [37]; 400 Gradi [38]; and & Other Stories [39]. The company also opened the Four Seasons Hotel Kuwait at Burj Alshaya in downtown Kuwait City. Burj Alshaya features the 22-story Four Seasons in the Eastern Tower and will house the new corporate headquarters of the company in the 43-story Western Tower. The Western Tower is due for completion in 2018 and will complete the development. [40]

2018 saw several brands make their Middle Eastern debut. Korean beauty brand Etude House launched in Dubai [41], while organic beauty and skincare brands AVEDA and Tromborg opened in Kuwait [42]. Also making their regional debut at Kuwait's new Avenues Phase IV extension were Swedish fashion brand Monki [43], Blaze Pizza [44] and Cleo Mediterráneo[45].


References

  1. ↑ "Master of eastern retail turns westward". Financial Times. Nikkei.
  2. 1 2 3 4 5 Beth Kowitt (12 February 2013). "M.H. Alshaya: The mystery company importing Americana to the Mideast". Fortune.
  3. ↑ "Facts & Figures".
  4. ↑ "Raising Cane's".
  5. 1 2 3 4 "Alshaya Group spreads web of familiar brands through eastern Europe". Financial Times. Nikkei.
  6. 1 2 "The Family Firms Ruling Fashion in the Gulf States". The Business of Fashion.
  7. 1 2 "American Eagle Outfitters to open three UK stores". retailgazette.co.uk.
  8. ↑ "Franchising helps Debenhams expand overseas". thefranchisemagazine.net.
  9. 1 2 "Harvey Nichols to open in Kuwait (Vogue.co.uk)". Vogue UK.
  10. 1 2 "Payless adds store in Middle East". CJOnline.com.
  11. 1 2 "Starbucks Corporation (NASDAQ:SBUX) - UPDATE: Starbucks Issues Highlights from Annual Shareholder Meeting, Introduces Cross-Channel, Multi-Brand Loyalty Program, Reaffirms Outlook". Benzinga.
  12. 1 2 "Alshaya to roll Shake Shack out across Middle East". Arabian Business.
  13. 1 2 3 4 "P.F. Chang's to expand into Mideast". Arabian Business.
  14. 1 2 "Alshaya to bring new restaurant brand to Gulf". Arabian Business.
  15. 1 2 "5 things you didn't know about Victoria's Secret". retailgazette.co.uk.
  16. 1 2 3 Renée Frojo (30 November 2012). "Williams-Sonoma accelerating global growth". San Francisco Business Times.
  17. 1 2 Rebecca Mead (19 January 2015). "When I Grow Up". The New Yorker.
  18. 1 2 "Milano". alshaya.com.
  19. 1 2 "Milano » Footwear » Shop » The Dubai Mall". thedubaimall.com.
  20. ↑ "GCC's Most Admired Executives-Mohammed AlShaya". Arabian Business.
  21. ↑ "On the World's Plates, a Bit of New York". The New York Times. 2 January 2013.
  22. ↑ "Kuwait's Alshaya opens debut Chicago's Potbelly Sandwich Shop outlets". Arabian Business.
  23. ↑ Tahani Karrar-Lewsley. "Texas Roadhouse prioritzes Mideast expansion". MarketWatch.
  24. ↑ "Kuwait's Alshaya to launch MidEast's first Texas Roadhouse". Arabian Business.
  25. ↑ "Alshaya Retail Academy for Saudi youth opens in Riyadh". Saudi Gazette. Archived from the original on 2015-04-02.
  26. ↑ "Alshaya to open two more retail academies in Saudi Arabia". Gulf News.
  27. ↑ "Kuwait's Alshaya inks deal with Japanese retailer". Arabian Business.
  28. ↑ "Alshaya brings 6 world-class restaurant brands to Le Mall". Arab News.
  29. ↑ http://www.zawya.com/story/Icing_Makes_its_Middle_Eastern_Debut_in_Kuwait-ZAWYA20140708080503/
  30. ↑ http://www.theadvocate.com/baton_rouge/news/business/article_443ae096-6bab-588d-8cbb-9489c990ef21.html
  31. ↑ http://alshaya.com/news-centre/press-releases/item/33953-raising-cane-s-celebrates-its-middle-east-debut-in-partnership-with-alshaya
  32. ↑ http://www.privilegesclub.com
  33. ↑ http://www.alshaya.com/news-centre/press-releases/item/34001--chocolate-launches-in-middle-east
  34. ↑ http://www.arabtimesonline.com/wp-content/uploads/pdf/2016/dec/15/ATKWT20161215.pdf
  35. ↑ http://www.hoteliermiddleeast.com/31441-thomas-keller-makes-dubai-debut-with-bouchon-bakery/
  36. ↑ http://www.arabtimesonline.com/wp-content/uploads/pdf/2017/oct/27/20.pdf
  37. ↑ http://ae.fashionnetwork.com/news/Nyx-enters-the-Middle-East-with-Abu-Dhabi-store,865041.html#.WjY-8FWWbIU
  38. ↑ https://www.bizbahrain.com/400-gradi-launches-handcrafted-italian-cuisine-bahrain/
  39. ↑ http://gulfnews.com/business/sectors/retail/a-swedish-fashion-brand-with-a-story-to-tell-1.2016272
  40. ↑ http://press.fourseasons.com/news-releases/2016/new-hotel-in-kuwait/
  41. ↑ https://khaleejmadame.com/korean-beauty-brand-etude-house-partners-alshaya-debut-middle-east/
  42. ↑ http://www.timeskuwait.com/Times_Alshaya-unveils-a-new-world-of-shopping-dining-and-entertainment-at-the-Avenues
  43. ↑ http://bazaar.town/monki-kuwait-hm-middle-east/
  44. ↑ https://globenewswire.com/news-release/2018/03/22/1444557/0/en/Blaze-Fast-Fire-d-Pizza-Opens-First-Middle-East-Location-at-The-Avenues-in-Kuwait.html
  45. ↑ https://www.prnewswire.com/news-releases/sbe-opens-first-cleo-mediterraneo-in-the-middle-east-eighth-globally-300620662.html
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