Ab Laut Aa
| "Ab Laut Aa" | |
|---|---|
| Single by Sanjoy Deb featuring Sunidhi Chauhan | |
| from the album Ab Laut Aa | |
| Released | 13 April 2013 |
| Format | Digital download |
| Recorded | Yash Raj Studios, Mumbai, India |
| Genre | Electronic dance, progressive house, Bollywood |
| Length | 4:53 |
| Label | Kunal Agarwal Productions |
| Songwriter(s) | Gaurav Dagaonkar, Niranjan Iyengar |
| Producer(s) | Sanjoy Deb |
"Ab Laut Aa" is a song by producer Sanjoy Deb featuring Sunidhi Chauhan.[1] It is Sunidhi's first independent single aside from her many Bollywood songs. It is India's first electronic dance music track featuring a Bollywood singer. It amassed one million plus hits on YouTube within several weeks of release.[2]
History
The project was conceived and produced by Kunal Agarwal and Sanjoy Deb.[3] After working on several unofficial remixes together, the duo set to create a music and film production that introduces electronic dance music to the world with Hindi lyrics. After bringing together a cross-cultural and international team, Ab Laut Aa released for listeners and viewers worldwide. The response has been strongly positive.[4]
Music video
The music video released features a storyline set in India describing Women's rights issues with regard to rape and acid throwings.
In putting together the music video we could have told the story of a lost lover, a break-up, but we wanted to give people something they had never seen before. We wanted to tell the story of loss, but through the tale of two sisters, while capturing the heart of what’s going on in India today. The goal is to hold a mirror, but also to engage and entertain and that’s no small task. We hope the fans will appreciate the risk and hard work that went into bringing it to life.
Track listing
| Digital download [5] | ||||
|---|---|---|---|---|
| No. | Title | Writer(s) | Producer(s) | Length |
| 1. | "Ab Laut Aa" (featuring Sunidhi Chauhan) | Niranjan Iyengar, Gaurav Dagaonkar | Sanjoy Deb | 4:52 |
| 2. | "Ab Laut Aa (Revisited)" (featuring Gaurav Dagaonkar) | Niranjan Iyengar, Gaurav Dagaonkar | Sanjoy Deb | 4:03 |
Personnel
- Sanjoy Deb – Music Producer
- Kunal Agarwal – Exec. Producer
- Gaurav Dagaonkar – Composer
- Sunidhi Chauhan – Singer
- Robert Rippberger – Music Video Director
- Mikael Johnston – Mix Engineer
- Niranjan Iyengar – Lyricist
- Karen Thompson – Exchange Mastering – Mastering Engineer
- Sunny Moza – Lead Actor
- Jaya Prasad – Actress: Older Sister
- Namitha Palasamudram – Actress: Younger Sister
References
- ↑ "Ab Laut Aa Informational Website". Archived from the original on 12 April 2013. Retrieved 8 May 2013.
- ↑ "Sanjoy Deb produces Sunidhi Chauhan's Ab Laut Aa".
- ↑ Rashid, Zaynah. "Sunidhi Chauhan Releases Sanjoy Deb Ab Laut Aa Collaboration". DesiClub.com. Retrieved 13 July 2013.
- ↑ Rashid, Zaynah. "Sanjoy Deb Produces Sunidhi Chauhan's Ab Laut Aa". Retrieved 8 May 2013.
- ↑ "iTunes - Music - Ab Laut Aa (feat. Sunidhi Chauhan)". Retrieved 2013-05-07.
- ↑ "Sanjoy Deb - Ab Laut Aa (File) at Discogs". Retrieved 8 May 2013.