раскрутка

Russian

Etymology

раскрути́ть (raskrutítʹ) + -ка (-ka)

Pronunciation

  • IPA(key): [rɐˈskrutkə]

Noun

раскру́тка (raskrútka) f inan (genitive раскру́тки, nominative plural раскру́тки, genitive plural раскру́ток)

  1. untwisting, untwining, undoing
  2. unwinding
  3. spin, spinning, rotation
  4. (colloquial) publicity campaign, buildup, hype, promotion
    э́то всего́ лишь рекла́мная раскру́тка
    éto vsevó lišʹ reklámnaja raskrútka
    it is all hype and nothing else

Declension

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