spin doctor

See also: spindoctor

English

Etymology

From spin + doctor.

Noun

spin doctor (plural spin doctors)

(business, politics) A person employed to gloss over a poor public image (or present it in a better light) in business and politics, especially after unfavourable results have been achieved. A lobbyist; PR person.
Many believed that the reduction in public spending was a disaster but the spin doctors presented it as a triumph for lower taxation.

Synonyms

Antonyms

counterspin doctor

Related terms

spin machine
spin control
spin doctoring
brainwasher

Translations

person hired to improve public image

Chinese:
Mandarin: please add this translation if you can
Danish: spindoktor c, særlig rådgiver c (official government term)
Dutch: spindoctor (nl) m
Finnish: imagokonsultti, PR-konsultti; lobbari (fi) (lobbyist)
French: spin doctor (fr) m

German: Imageberater m, Schönredner m (pejorative), Tatsachenbeschöniger m, PR-Berater m
Italian: curatore di immagine m, portavoce (it) m, lobbista m, esperto di comunicazione m
Russian: политтехнолог (ru) m (polittexnolog)
Spanish: asesor de imagen m
Welsh: doctor areithiau m, sbinddoctor m

Verb

spin doctor (third-person singular simple present spin doctors, present participle spin doctoring, simple past and past participle spin doctored)

To generate spin (favourable interpretation or bias).

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