objectify

object +‎ -ify

• (Canada) IPA^(key): /əbˈdʒɛktɪˌfaɪ/

objectify (third-person singular simple present objectifies, present participle objectifying, simple past and past participle objectified)

1. to make something (such as an abstract idea) possible to be perceived by the senses
   • 1906: Jack London, White Fang

     It was the unknown, objectified at last, in concrete flesh and blood, bending over him and reaching down to seize hold of him.

2. to treat as something objectively real
   • 1921: Aldous Huxley, Crome Yellow

     The mystic objectifies a rich feeling in the pit of the stomach into a cosmology.

3. to treat as a mere object and deny the dignity of
   • 1994 "Book review: Fire With Fire", backlash.com

     Shetalks about the fact that women objectify men just as much as men objectify women, and she even admits her culpability in doing so by talking about how sometimes she wishes she had a group of "nubile 17 year old soccer players" to keep her happy.

   • 1999: Dawson's Creek (TV, episode 3.04)

     The entire notion of cheerleading is just a sexist attempt to try to objectify the female body.

• reify, thingify

• objectification