new normal

English

Noun

new normal (plural new normals)

  1. (idiomatic) The current prevailing situation, when it has emerged recently, differs dramatically from the previous one and is expected to remain.
    The new normal for this country is simply to survive economically.
    • 1985, Personnel, volume 62, OCLC 1696250:
      To find out, Personnel Magazine recently conducted a panel discussion with Andrew S. Barrett (senior vice-president, personnel, Nabisco Brands, Inc. and a member of AMA's Human Resources Council) focused on the role of the human resources professional in managing personal change in an era of institutional upheaval—what he calls the “new normal."
    • 1999, Sheryl Gurrentz, The Guilt-Free Guide to Your New Life As a Mom:
      Your body deserves time and attention during the weeks and months after your baby's birth so it can create the new normal as quickly and comfortably as possible.

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