folkway

From folk +‎ way.

folkway (plural folkways)

1. A custom or belief common to members of a society or culture
   • 1996, Roberto Gonzalez Echevarría, ‎Enrique Pupo-Walker, The Cambridge History of Latin American Literature:

     Avila was certainly well prepared to comment authoritatively on the folkways of his ancestors; he spoke fluent Quechua and had spent many years among the Peruvian Indians as a missionary.

• folklife