brand linkage
English
Noun
brand linkage (countable and uncountable, plural brand linkages)
- (advertising) The degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category.
- If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage.
See also
- advertising research
- brand image
- brand stretch
- branding
- branding moment
- copy testing
- global advertising
- integrated marketing communications
- marketing
- market research
- Picture Sorts
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