anthropomorphize

• anthropomorphise (non-Oxford British spelling)

anthropomorphize (third-person singular simple present anthropomorphizes, present participle anthropomorphizing, simple past and past participle anthropomorphized)

1. (transitive) To endow with human qualities.
2. (transitive) To attribute human characteristics to (something that is non-human).
   • 2018 June 15, Emma Brockes, “No, Facebook, I won’t be back. I’ve seen the dangers of habitual sharing”, in The Guardian‎:

     It has been two months since I last checked my feed, during which time Facebook has sent me notifications I didn't sign up for, informing me every time someone posts, and invited me to attend locally organised focus groups. […] Of course, I am anthropomorphising a machine; no one is in charge of all this.