Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product.


or Company
Author or Agency
(if known)
Source and notes
A Better Life, A Better World.Panasonic2013Rien Segers, Multinational Management: A Casebook on Asia's Global Market Leaders (2016).
A better way forward.MichelinC. Richard Weylman, The Power of Why: Breaking Out in a Competitive Marketplace (2013).
A diamond is forever.DeBeers1948N.W. Ayer & SonSteve Cone, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History‎ (2008), p. 129.
A little dab'll do ya!BrylcreemSusan Wilson, One Good Dog (2010), p. 296.
A mind is a terrible thing to waste.United Negro College Fund1970sYoung & RubicamGeorge R. Bonner Jr., "Public-service advertising nears No. 1 ad pace in US", Christian Science Monitor (April 26, 1983), Business, p. 10.
All in or Nothing.AdidasDarren Woolley, Top 50 Marketing Management Posts of 2015 (2015)
Always Coca-Cola.Coca-Cola 1993Mark Pendergrast, For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It (2000), p. 398.
Always low prices. Always.WalmartBob Ortega, In Sam We Trust: The Untold Story of Sam Walton and how Wal-Mart is Devouring the World (1999), p. 268.
An apple a day keeps the doctor away.Apples1900sMichael Pollan, The Botany of Desire (Random House, 2001), ISBN 0375501290, p. 22, cf. pp. 9 & 50.
An idea can change your life.Idea CellularK. Rama Moahana Rao, Services Marketing (2011), p. 341
Aren't You Hungry for Burger King now?Burger King1982Steven C. Hayes, Kirk D. Strosahl, Kelly G. Wilson, Acceptance and Commitment Therapy, Second Edition: The Process and Practice of Mindful Change (2011), p. 54
At the A&P, we watch our P's and Q's.A&PCrain Books, Advertising Age Yearbook (1981), p. 175
Be all that you can be.United States Army1981-2001N. W. AyerCraig C. Pinder, Work Motivation: Theory, Issues, and Applications (1984), p. 50.
Be more.PBSSusan Tyler Eastman, ‎Douglas A. Ferguson, ‎Robert A. Klein, Media Promotion and Marketing for Broadcasting, Cable, and the Internet (2006), p. 256.
Be moved.SonyStuart D.B. Picken, Historical Dictionary of Japanese Business (2016)
Be There!NBC1983Channel 62 in the "Weird Al" Yankovic movie UHF uses "Be there!" in a commercial. The audio commentary specifically states that NBC had that for their catchphrase.
Beanz Meanz Heinz.Heinz Baked BeansAdrian Mackay, The Fundamentals of Advertising (1999), p. 194.
Because you can't fist fight tyrannyNational Rifle AssociationValentine, Matt (June 19, 2017). "How the NRA conquered Washington and abandoned gun owners like me". Chicago Tribune. The Washington Post. 
Better sound through research.Bose CorporationCarolyn Handa, The Multimediated Rhetoric of the Internet: Digital Fusion (2013), p. 97.
Between love and madness lies Obsession.Calvin Klein's Obsession1985Robert Jackall and Janice M. Hirota, Image Makers: Advertising, Public Relations, and the Ethos of Advocacy (2003), p. 212.
Breakfast of ChampionsWheaties1935Blackett-Sample-GummertLater "The Breakfast of Champions" into the 1990s; cited by Kurt Vonnegut eponymously in Breakfast of Champions (1973), preface: "The use of the identical expression as the title for this book is not intended to indicate an association with or sponsorship by General Mills, nor is it intended to disparage their fine product."
Built to be as Tough as the Mission AheadDPMS Panther Arms2013Freedom Group’s Militarized Marketing. Violence Policy Center.
Buy Opera today! And make this banner go away!OperaGary P. Schneider, ‎Jessica Evans, New Perspectives on the Internet, Introductory (2006), p. 90.
Cabinets fit for royalty, but affordable for all!Kitchen Cabinet Kings2011Anthony SaladinoJames R. Gregory, The Best of Advertising Slogans: Best Practices in Corporate Building (2011), p. 23.
Cable. It's not just more choice, it's your choice.Council for Cable Information1984National Federation of Local Cable Programmers, Community Television Review - Volume 9 (1986), p. 35.
Coca-Cola. Enjoy!Coca-Cola2000Meenakshi Radhakrishnan-Swami, Stratagem: Cases on Retail, Products, Services, and Trends (2007), p. 87.
Coke is it!Coca-Cola1982Jeffrey J. Fox, How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register (2003), p. 60.
Come Home to NBC.NBC1986Robert Basil, Not Necessarily the New Age: Critical Essays‎ (1988), p. 284.
Compartida, la vida es más.MovistarJara Calles Hidalgo, Literatura de la nuevas tecnologías (2012).
Connecting Aspirations.Tata MotorsMotoring World: April 2018 (2018)
Connecting People.Nokia1992Dan Steinbock, Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World (2010), p. 73.
Consider your man card reissued.Bushmaster XM-152010-2012Nolan, Hamilton (December 17, 2012). "Bushmaster Firearms, Your Man Card Is Revoked". Gawker. Retrieved on September 22, 2018. ; Nocera, Joe (March 14, 2018). "Guns, private equity and the legacy of Newtown". San Francisco Chronicle. Bloomberg News. 
Créative technologiqueCitroënGérald Mazzalovo, Brand Aesthetics (2012)
Das Auto.VolkswagenMargo Berman, The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy (2012).
Did somebody say McDonald's?McDonald's1997DDB Needham, an affiliate of DDB WorldwideGale Group, Major Marketing Campaigns Annual 2‎ (1999), p. 243.
Digital Dream Kids.Sony1996-2001John Nathan, Sony (1999)
Digitally yours.LG CorporationSanjay Srivastava, Cases in Management (2011)
Do me a favour... plug me into a Sega.SegaSam Pettus, ‎David Munoz, ‎Kevin Williams, Service Games: The Rise and Fall of SEGA: Enhanced Edition (2013), p. 429.
Do more, feel better, live longer.GlaxoSmithKlineAnistasia Miller, ‎Jared Brown, Creative Solutions: Logos: Making a Strong Mark (2004). p. 82.
Do the Dew.Mountain Dew1996Arch G. Woodside, Case Study Research: Theory, Methods, Practice (2010), p. 48.
Do what tastes right.Wendy'sGeoffrey Paul Lantos, Consumer Behavior in Action: Real-life Applications for Marketing Managers (2015), p. 251.
Do you have the bunny inside?EnergizerLinda D. Hall, Brands and Their Companies: Consumer Products and Their Manufacturers with Addresses and Phone Numbers (2006), p. 521.
Do you...Yahoo!?Yahoo!1996Kevin Lane Keller, Best Practice Cases in Branding: Lessons from the World's Strongest Brands (2008), p. 251.
Don't Crack Under Pressure.TAG HeuerJewelers' Circular-keystone: JCK (1995).
Don't just book it, Thomas Cook it.Thomas Cook1984"Don't just book it, Thomas Cook it slogan returns after a 15-year gap". Travel Weekly. 26 December 2008. Retrieved on 23 September 2019. 
Drive your Ambition.MitsubishiCARNEWS一手車訊2018/12月號(NO.336): 誰敢來踩界?Nissan Kicks vs. Honda HR-V (2018)
Driving emotion.Hankook TireFern L. Johnson, Imaging in Advertising: Verbal and Visual Codes of Commerce (2012).
Eat Fresh.Subway2000Margo Berman, Street-Smart Advertising: How to Win the Battle of the Buzz (2010), p. 189.
Eat Healthy. Think BetterBritannia1997Sunil AlaghAnand Halve, Planning for Power Advertising: A User's Manual for Students and Practitioners (2005), p. 244.
Eat Mor Chikin!Chick-fil-A1995The Richards Group, Atlanta PRNewswire‎ (1995).
Empowering Financial Institutions Globally.iFlex SolutionsDan Ramsey, ‎Stephen Windhaus, The Everything Business Plan Book with CD: All You Need to Succeed in a New Or Growing Business (2009), p. 40.
Enjoyneering.SEATJan-Benedict Steenkamp, Global Brand Strategy: World-wise Marketing in the Age of Branding (2017).
Expect more, pay less.TargetKeith Barton, Reflections from a Business Coach (2008), p. 187.
Every bubble's passed its fizzical.CoronaRon Norman, ‎Anne Watkiss, A2 English Language for AQA B (2001), p. 70.
Every kiss begins with KayKay JewelersTom Altstiel, Jean Grow, Advertising Strategy: Creative Tactics from the Outside/In (2006), p. 167.
Everywhere you want to be.VisaPatrick E. Murphy, Gene R. Laczniak, Fiona Harris, Ethics in Marketing: International cases and perspectives (2016).
Excellence. Simply Delivered.DHLPo Chung, Roger Bowie, DHL From Startup to Global Upstart‎ (2017).
Feel WelcomeAccorHotelsMichael N. Chibli, Modern Hotel Operations Management (2017), p. 79.
Find new roadsChevroletO. C. Ferrell, Thomas W. Speh, Marketing Strategy, Loose-Leaf Version (2017)
Food, folks and fun.McDonald's1990Andrew Benett, Ann O'Reilly, Cavas Gobhai, Greg Welch, Good for Business: The Rise of the Conscious Corporation (2009), p. 74.
Forever FasterPumaAaron C.T. Smith, Bob Stewart, Introduction to Sport Marketing: Second edition‎ (2014), p. 209.
First in Home Improvement!The Home Depot1999Honey Parker, ‎Blaine Parker, Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen (2012), p. 32.
Forces of opposition, bow down.Bushmaster ACR2013Singer, Natasha (February 2, 2013). "The Most Wanted Gun in America". The New York Times. Retrieved on October 5, 2018. ; Nocera, Joe (March 14, 2018). "Guns, private equity and the legacy of Newtown". San Francisco Chronicle. Bloomberg News. 
Freedom's safest placeNational Rifle AssociationAckerman McQueenSpies, Mike (April 17, 2019). "Secrecy, Self-Dealing, and Greed at the N.R.A.". The New Yorker. 
Gather 'round the good stuff.Pizza HutJohn Doyle, Unbidden Persuaders (2005), p. 57.
Get the door, it's Domino's!Domino's PizzaFord Saeks, Marketing Magic (2005), p. 16.
Gets you back where you belong.Farmers Insurance GroupLaura E. Whiteley, International Directory of Company Histories - Volume 25 (1999), p. 154.
Give me a break,
give me a break;
break me off a piece of that
Kit Kat bar
Kit Kat1986Ken Shuldman (lyrics) and Michael A. Levine (music), DDB WorldwideJoe Tracy, Web Marketing Applied‎ (2000), p. 187.
Globo e você, tudo a ver.Rede Globo1991Guilherme Jorge de Rezende, Telejornalismo no Brasil: Um Perfil Editorial (2000), p. 37.
Go Further.FordAnn Handley, Everybody Writes.: Your Go-To Guide to Creating Ridiculously Good Content (2014)
Good Food, Good Life.NestléHelmut Maucher, Fredmund Malik, Farsam Farschtschian, Maucher and Malik on Management: Maxims of Corporate Management - Best of Maucher's Speeches, Essays and Interviews (2013).
Good times start here.JCBEssvale Corporation Limited, Business Knowledge for IT in Retail Banking: A Complete Handbook for IT Professionals (2007).
Good to the last drop.Maxwell House coffee1926Allegedly coined by Theodore Roosevelt in 1907, although the claim is dubious; adopted as Maxwell House's tagline in 1926.Isaac E. Lambert, The Public Accepts: Stories Behind Famous Trade-marks, Names and Slogans‎ (1941), p. 35.
Good things happen when Home Depot comes to town.The Home Depot1993Chris Roush, Inside Home Depot: How One Company Revolutionized an Industry Through the Relentless Pursuit of Growth. (1999), p. 130.
Got Milk?Cow's milk (for the California Milk Processor Board)1993Goodby Silverstein & PartnersMargo Berman, Robyn Blakeman, The Brains Behind Great Ad Campaigns (2009), p. 160.
Grande taste. Loco value.Taco BellAlcántara-Pilar, Juan Miguel, Analyzing the Cultural Diversity of Consumers in the Global Marketplace (2015), p. 290.
Growing and protecting your wealth.Prudential FinancialNoel Capon, The Marketing Mavens (2007), p. 247.
Have it your way.Burger King 1973BBDOAl Ries, Jack Trout, Marketing Warfare (2005), p. 159.
Have you had your break today?McDonald's1995Tena ClarkSheri McMillan, The Successful Trainer's Guide to Marketing (2001), p. 33.
Have You Met Life Today?Metropolitan Life2001Bonnie L. Drewniany, A. Jerome Jewler, Creative Strategy in Advertising (2007), p. 139.
Hello Tosh, gotta Toshiba?Toshiba1984Alan Bullock, ‎Stephen Trombley, The Norton Dictionary of Modern Thought‎ (1999), p. 11.
Home of the Whopper.Burger King 1957Al Ries, Jack Trout, Marketing Warfare (2005), p. 163.
I want my MTV.MTVGeorge Lois Mark Tungate, Media Monoliths: How Great Media Brands Thrive and Survive‎ (2004), p. 41.
I vant to eat your cereal!Count ChoculaAndrews McMeel Publishing, From Abba to Zoom: A Pop Culture Encyclopedia of the Late 20th Century‎ (2005), p. 97.
I'd walk a mile for a Camel.Camel cigarettes1921Henry Hobhouse, Seeds of Wealth: Five Plants That Made Men Rich‎ (2006), p. 226.
I'm lovin' it.McDonald's2003Heye & Partner, an affiliate of DDB WorldwideTom Altstiel, Jean Grow, Advertising Strategy: Creative Tactics from the Outside/In‎ (2006), p. 293.
I'm thinking Arby's.Arby'sJim Osterman, Excellence in Brand Advertising (2007), p. 128.
Ideas for life.Panasonic2003-2013Rien Segers, Multinational Management: A Casebook on Asia's Global Market Leaders (2016).
If it doesn't get all over the place, it doesn't belong in your face.Carl's Jr.James Alburger, The Art of Voice Acting: The Craft and Business of Performing for Voiceover (2010), p. 126.
If PBS doesn't do it, who will?PBSSusan Tyler Eastman, ‎Douglas A. Ferguson, ‎Robert A. Klein, Media Promotion and Marketing for Broadcasting, Cable, and the Internet (2006), p. 253.
Imagination at Work.General ElectricMike Symes, Light Your Firebrand (2011), p. 122.
Improving home improvement.Lowe'sJesko Perrey, ‎Dennis Spillecke, Retail Marketing and Branding: A Definitive Guide to Maximizing ROI (2011), p. 45.
Ingenuity for LifeSiemensRuchi Garg, Ritu Chhikara, Tapan Kumar Panda, Aarti Kataria, Driving Customer Appeal Through the Use of Emotional Branding (2017)
Innovation that excites.NissanLuke Sullivan, Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads (2016).
Inspire the Next.HitachiSharad Sarin, Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation (2015).
Inspired Living.HaierPaul Hong, YoungWon Park, Building Network Capabilities in Turbulent Competitive Environments (2014).
Is it live, or is it Memorex?Memorex video cassettes1970sRichard D. Leppert, Susan McClary, Music and Society: The Politics of Composition, Performance, and Reception (2001), p. 174.
It's a good time for the great taste of McDonald's.McDonald's1984Martin Lindstrom, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (2011), p. 138.
It's a Sony.Sony1981-2001Stephan Schwartz, Der Stellenwert interkurtureller Kompetenz: Personalentwicklung als Bestandteil internationaler Marketingstrategien in deutschen Großunternehmen (1998).
It's in there!PregoRobert McMath, What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped (2011)
It's just made for you.Taco BellTina Grant, International Directory of Company Histories, Volume 74 (2006), p. 332.
It's my way.Subway1990Thomas Riggs, Encyclopedia of Major Marketing Campaigns: Volume 2 (2006), p. 456.
It pays to advertise!Advertisements1920sDorothy L. Sayers for S.H. Benson'sMitzi Brunsdale, Dorothy L. Sayers (1990), p. 94.
It takes a licking and keeps on ticking.Timex Corporation1956William Harley Davidson, José R. De la Torre, Managing the Global Corporation: Case Studies in Strategy and Management (1989), p. 21.
It takes a tough man to make a tender chicken.Perdue1972Scali, McCabe & SlovesRobert F. Hartley, Marketing Successes, Historical to Present Day: What We Can Learn (1985), p. 171.
It wouldn't be home without Hellmann's.Hellmann'sJanice Jorgensen, Encyclopedia of Consumer Brands: Consumable Products (1994), p. 253.
It's the Internet that logs onto you.SBC-Yahoo! DSLJonathan Gabay, Gabay's Copywriters' Compendium - Revised & Updated Edition (2006), p. 598.
It's finger lickin' good.KFCJacky Tai, Get a Name!: 10 Rules to Create A Great Brand Name (2010), p. 281.
It's Your ABC.Australian Broadcasting Corporation1993Humphrey McQueen, Temper Democratic: How Exceptional is Australia?‎ (1998), p. 95.
Ivory Soap - 9944/100% Pure.Ivory Soap1882Unknown employee of Procter & GambleJulian Lewis Watkins, The 100 Greatest Advertisements: Who Wrote Them and What They Did‎ (1959), p. 7.
Just Do It.Nike1988Wieden & KennedyRobert Goldman, Stephen Papson, Nike Culture: the Sign of the Swoosh‎ (1998), p. 19; authorship attributed to Wieden & Kennedy in Communication Arts (1988), p. 151.
La meccanica delle emozioni.Alfa RomeoAlessandro Martemucci, Lean Marketing & Sales. Oltre i prodotto: vendere soluzioni (2018).
Leading Innovation.ToshibaGraham Dickson, Bill Tholl, Bringing Leadership to Life in Health: LEADS in a Caring Environment (2014).
Let the good times roll.KawasakiMichael Fields, Twin River II (2014)
Let's build something together.Lowe'sRob Eagar, Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity (2012), p. 41.
Let's Make Things Better.PhilipsMichiel Maandag, Liisa Puolakka, The Only Book You Will Ever Need on Branding: to start, run and grow your business (2014)
Life's GoodLG Corporation (August 3, 2018) by Tegan Jones, Gizmodo
Life is short. Stay awake for it!Caribou CoffeeBrook Noel, Good Morning: 365 Positive Ways to Start Your Day (2008), p. 42.
Life tastes good.Coca-Cola2001Shel Holtz, Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More! (2002). p. 174.
Like a good neighbor, State Farm is there.State Farm Insurance1971DDB WorldwideRichard Jackson Harris, A Cognitive Psychology of Mass Communication‎ (2004), p. 100.
Like.No.Other.SonyNelly Nailatie Ma'arif, The Power of Marketing (2008), p. 312.
Lipsmackin', thirstquenchin', acetastin', motivatin', goodbuzzin', cooltalkin', highwalkin', fastlivin', evergivin', coolfizzin' Pepsi.Pepsi1973Peter Gilbert, My Old Man's A Busman (2014), p. 145.
Live Mas.Taco Bell2012Arthur Asa Berger, Dictionary of Advertising and Marketing Concepts (2013), p. 127.
Low prices are just the beginning.The Home DepotHoney Parker, ‎Blaine Parker, Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen (2012), p. 32.
M'm! M'm! Good!Campbell's Soup 1931James R. Gregory, The Best of Branding: Best Practices in Corporate Building (2004), p. 84.
make.believe.Sony2009-2014David A. Aaker, Damien McLoughlin, Strategic Market Management: Global Perspectives (2009).
Make It Real.Coca-Cola2005Patrick Hanlon, Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future (2006), p. 102.
Makin' it great!Pizza HutLynn Kirkland, Jerry Aldridge, Patricia Kuby, Integrating Environmental Print Across the Curriculum, Pre K-3‎ (2006), p. 41.
Maybe she's born with it. Maybe it's Maybelline.Maybelline1991Robin Andersen, Jonathan Gray, Battleground: The Media‎ (2008), p. 7.
Melts in your mouth, not in your hands.M&Ms1954Joël Glenn Brenner, The Emperors of Chocolate: Inside the Secret World of Hershey and Mars, (1999), p. 172.
More saving. More doing.The Home Depot2009Honey Parker, ‎Blaine Parker, Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen (2012), p. 32.
Motion & Emotion.PeugeotKyu-ho Hwang, Solongus2: The Land of Rainbow (2015)
My McDonald's.McDonald's1997Leo BurnettEric Schlosser, Fast Food Nation: The Dark Side of the All-American Meal (2013), p. 50.
Never stop improving.Lowe'sLouis Boone, ‎David Kurtz, Contemporary Marketing (2015), p. 183.
New Thinking. New Possibilities.HyundaiSitun Krushna Sahu, Sunil Kumar Pradhan, Marketing Management: An Indian Prospective (2016).
Nick Jr. is Just for Me!Nick Jr.David Buckingham, Small Screens: Television for Children (2002), p. 22.
Nobody can do it like McDonald's can.McDonald's1979Richard Lederer, Richard Dowis, The Write Way: The Spell Guide to Good Grammar and Usage (1995), p. 202.
Nobody does chicken like KFC.KFCFrédéric Beigbeder, Was £9.99 Now £6.99: A Novel (2003), p. 257.
Nothing outlasts the Energizer. It keeps going and going and going.Energizer batteriesRobert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising‎ (1996), p. 45.
Not just another AR, but an entirely new rifle platform and complete weapons system - fully configurable for any scenario or environment.SIG MCX2016Understanding the Sig Sauer MCX Assault Rifle Used in the Orlando Mass Shooting. Violence Policy Center (June 2016). Retrieved on September 28, 2018.
Now Everyone Can Fly.AirAsiaPaul Temporai, Asia's Star Brands (2012)
Obey your thirst.SpriteRobert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising (1996), p. 263.
Oh, what a feeling!Toyota 1979Donna Jean Umiker-Sebeok, Marketing and Semiotics: New Directions in the Study of Signs For Sale (1987), p. 524.
Once you go Mac, you'll never go back.Apple Inc.David A. LaBonte, Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistable (2009), p. 120.
Open Happiness.Coca-Cola2009Joeri Van Den Bergh, Mattias Behrer, How Cool Brands Stay Hot: Branding to Generation Y (2013), p. 226.
Pinto leaves you with that warm feeling.Ford Pinto1979J. Walter ThompsonDowie, Mark (September 1977). Pinto Madness. Mother Jones. Retrieved on December 2, 2018.
Pizza! Pizza!Little Caesars1979Arthur Agatston, The South Beach Diet Dining Guide: Your Reference Guide to Restaurants Across America (2005), p. 82.
Plop Plop Fizz Fizz. Oh what a relief it is.Alka-Seltzer1978(Jack) Tinker & PartnersAlison J. Peterson, "Thomas Dawes, Musician and Jingle Writer, Dies at 64", The New York Times (November 2, 2007).
Playing what we want.Jack FM2002Phylis Johnson, Second Life, Media, and the Other Society (2010), p. 150.
Pork. The Other White Meat.National Pork Board1987Bozell, Jacobs, Kenyon & EckhardtPhilip H. Dougherty, "ADVERTISING; Dressing Pork for Success", The New York Times (January 15, 1987).
Power Is Nothing Without Control.PirelliDavid Coad, Metrosexual, The: Gender, Sexuality, and Sport (2008)
Power to Create.EvonikGuia da indústria química brasileira (2009)
Power to You.VodafoneAndrew Crane, Dirk Matten, Laura Spence, Corporate Social Responsibility: Readings and Cases in a Global Context (2019)
Priceless.MasterCardPaul Springer, Ads to Icons: How Advertising Succeeds in a Multimedia Age (2009)
Probably the best lager in the world.Carlsberg1973Saatchi & Saatchi

Jack S. Blocker, David M. Fahey, Ian R. Tyrrell, Alcohol and Temperance in Modern History: An International Encyclopedia (2003), p. 140.

Proud as a Peacock.NBC1979Alicia Duchak, A-Z of Modern America (2002), p. 220.
Put a tiger in your tank.Esso/ExxonBrian Ash, Tiger in Your Tank: The Anatomy of an Advertising Campaign (1969), p. 60.
Ready to race.KTMKurt Matzler, Franz Bailom, D. Tschemernjak, Enduring Success: What Top Companies Do Differently (2007)
Real.Coca-Cola2003Lonnie Bell, The Story of Coca-Cola (2003), p. 6.
Reliability for Life & Liberty.Smith & Wesson M&P152003Daly, Michael (February 24, 2018). "He Made the Gun That Slaughtered Parkland’s Kids". The Daily Beast. Retrieved on November 12, 2018. 
Revs your Heart.YamahaMalcolm Goodman, Sandra M. Digli, Creativity and Strategic Innovation Management Directions for Future Value in Changing Times (2017), p. 220
Sega does what Nintendon't.Sega1991Classic Home Video Games, 1989–1990: A Complete Guide to Sega Genesis, Neo Geo and TurboGrafx-16 Games (2018) by Brett Weiss, McFarland & Company, ISBN: 0786492317
Sharp Minds, Sharp Products.SharpPhilip Theibert, The Most Creative, Escape the Ordinary, Excel at Public Speaking Book Ever: All The Help You Will Ever Need In Giving A Speech (2013), p. 6.
Sheer Driving Pleasure.BMWGilles Lury, The Marketing Complex: Why Modern Marketers Need to Manage Multiplicity (2017), p. 93
Simplicity at work, Better by Adobe.AdobeAdweek, L.P., Brandweek - Volume 45 (2004), p. 201.
Simply clever.Škoda AutoHajo Riesenbeck, Jesko Perrey, Power Brands: Measuring, Making, and Managing Brand Success‎ (2009).
So easy a caveman can do it.GEICOLaura Lowell, 42 Rules of Marketing (2007), p. 21.
Sometimes you feel like a nut, sometimes you don't.Peter Paul Almond Joy & Peter Paul Mounds1953Dancer-Fitzgerald-SampleLinda K. Fuller, Frank Hoffmann, Beulah B Ramirez, Chocolate Fads, Folklore & Fantasies: 1,000+ Chunks of Chocolate Information (1994), p. 60.
Taking Care of Business.Office DepotArthur A. Winters, Peggy Fincher Winters, Carole Paul, Brandstand: Strategies for Retail Brand Building (2003), p. 148.
Taste the Rainbow.SkittlesShannon McCabe, Aesthetic Alternative: Hip Hop as Living Art (2011), p. 85.
Technology with style.SmegRosemary Varley, Retail Product Management: Buying and merchandising (2014).
There's always room for Jell-O.Jell-OFrances Lareau, My Polish-American Mother (2011), p. 185.
The best or nothing.Mercedes-BenzAxel Uhl, Lars Alexander Gollenia, Business Transformation Essentials (2016).
The best part of waking up is Folgers in your cup!FolgersDavis Dyer, ‎Frederick Dalzell, ‎Rowena Olegario, Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble (2004), p. 98.
The Best Place for Cartoons.Cartoon NetworkCabletelevision Advertising Bureau, Cable Network Profiles: A Comprehensive Sales Guide to Basic Cable Networks (2001), p. 42.
The Coke Side of Life.Coca-Cola2006Jeffrey K. Johnson, American Advertising in Poland: A Study of Cultural Interactions Since 1990 (2008), p. 169.
The First Kids' Network.Nickelodeon1985Gordon L. Berry, Joy Keiko Asamen, Children and Television: Images in a Changing Socio-Cultural World (1993), p. 304.
The heart rules.Alpargatas S.A.1985Topper se relanza como regional (11 June 2009) by Oliver Galak, La Nación
The Indian Multinational.VideconPoonia, ‎Virender S, Advertising Management (2010), p. 70.
The lion leaps from strength to strength.Peugeot1980sJ. Jonathan Gabay, Gabay's Copywriters' Compendium: The Definitive Creative Writer's Guide (2006), p. 602.
The mint with the hole.PoloPaul Copley, Marketing Communications Management: Concepts and Theories, Cases and Practices (2004), p. 338.
The quest for zero defect.PanasonicJ. Alf Bennett, ‎Johan Wilhelm Strydom, Introduction to Travel and Tourism Marketing (2001), p. 21.
The pause that refreshes.Coca-Cola1929D'Arcy Co.Edward Collins Bursk, The world of business‎ (1962), p. 335.
The place for TV hits.Nick at NiteTammy Karten, Marketer's Guide to Media (2001), p. 64.
The power of dreams.HondaAdrian Davies, The Globalisation of Corporate Governance: The Challenge of Clashing Cultures (2010), p. 94
The Power to Surprise.Kia MotorsAndy Nulman, Pow! Right Between the Eyes: Profiting from the Power of Surprise (2009)
The saving place.KmartMichael Francis England, Jewels Found Along the Path of Life (2014), p. 52.
The snack that smiles back.GoldfishMichael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Marketing: Real People, Real Choices (7th Edition) (2010), p. 248.
The way a sandwich should be.SubwayThomas Riggs, Encyclopedia of Major Marketing Campaigns: Volume 2 (2006), p. 456.
The world's local bank.HSBCPhilip Kotler, Waldemar Pfoertsch, Ines Michi, B2B Brand Management (2006), p. 102.
There is no spit in Cremo!Cremo cigars by American Tobacco1929Radio campaign on the new Columbia Broadcasting Service (CBS); cited in Erik Barnouw, The Sponsor: Notes On a Modern Potentate, Oxford University Press, 1978, page 25, ISBN 0-19-502614-4.
Think outside the bun.Taco Bell2001Mark Burtman, Be the Least You Can Be: Getting the Most Out of Your Phentermine Based Weight Loss Program (2008), p. 22
Thinking of You.ElectroluxAdrian Ryans, Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals (2009).
Thousands of possibilities. Get yours.Best BuyLinda G. Tucker, Lockstep and Dance: Images of Black Men in Popular Culture (2007), p. 77
True love has a color and a name.CartierGregory Spencer, Reframing the Soul: How Words Transform Our Faith (2018).
un banco para tus ideasBanco SantanderPaul A. Argenti, Comunicación estratégica (2014)
Very funny.TBS2004Thomas Riggs, Encyclopedia of major marketing campaigns, Volume 2 (2006), p. 1663
Vorsprung durch technik.AudiRobert Health, Seducing the Subconscious: The Psychology of Emotional Influence in Advertising (2004), p. 146
Way of Life.SuzukiSongqing Li, Identity Constructions in Bilingual Advertising: A Critical Analysis (2018)
We do chicken right!KFCJohn T. Edge, Fried Chicken (2004).
We do it all for you.McDonald's1975Robert Goldman, Reading Ads Socially (1992), p. 97
We drink all we can. The rest we sell.Utica Club1965Doyle Dane BernbachArt Direction‎ (1967), p. 133.
We're getting there.British Rail1985Andrew Clare, We're Getting There, Fathom Consulting. September 17, 2009.
We've got the touch.CBS1983Mark Christensen, ‎Cameron Stauth, The Sweeps: Behind the Scenes in Network TV (1984), p. 264.
We have the meats.Arby'sWill Shelton, Investing In Your Health… You’ll Love The Returns (2017), p. 64.
We keep your promises.DHLJean-Jacques Lambin, Changing Market Relationships in the Internet Age (2008). p. 184.
We love to see you smile.McDonald's 2000DDB Chicago, an affiliate of DDB WorldwideHoward Cannon, Brian Tarcy, The Complete Idiot's Guide to Starting Your Own Restaurant (2001), p. 138; Thomas Riggs, Encyclopedia of Major Marketing Campaigns: Volume 2 (2006), p. 967-970.
What would you do for a Klondike bar?Isaly Dairy Company's Klondike bar1984Dwain Neilson Esmond, Can You Hear Me Now?: Young Adult Devotional (2004), p. 140.
When it absolutely, positively, has to be there overnight.Federal Express1982Ally & GarganoSteve Cone, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History‎ (2008), p. 136.
When you're at The Home Depot, you feel right at home.The Home DepotHoney Parker, ‎Blaine Parker, Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen (2012), p. 32.
Where a kid can be a kid.Chuck E. Cheese'sLawrence V. Bolar, Eradicating the Saggy Pants Syndrome in America (2013), p. 11.
Where the pets go.PetcoMargo Berman, ‎Robyn Blakeman, The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors (2009), p. 108.
Who could ask for anything more?Toyota1985Ronald Lampman Watts, Canada: The State of the Federation, 1989 (1989), p. 195.
Wir leben autosOpelArnd Zschiesche, Oliver Carlo Errichiello, Marke ohne Mythos: Das erste ehrliche Markenbuch oder warum so viele Menschen einen MINI brauchen (2013)
With a name like Smuckers... it has to be good.SmuckersCynthia S. Smith, Step-by-step Advertising (1984), p. 74.
You can do it. We can help.The Home Depot2003Larry D. Kelley, Donald W. Jugenheimer, Advertising Account Planning: Planning and Managing an IMC Campaign (2010), p. 126.
You can't top the copper top.DuracellMarcel Danesi, Why it Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (2008), p. 104.
You deserve a break today.McDonald's1971Needham, Harper & SteersSteve Cone, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History‎ (2008), p. 136.
You got 30 minutes.Domino's Pizza2007Alok Kumar Rai, Customer Relationship Management: Concepts and Cases (2012), p. 229.
You're in good hands with Allstate.AllstateSidney J. Levy, Dennis W. Rook, Brands, Consumers, Symbols, & Research: Sidney J. Levy on Marketing (1999), p. 15.
You've got a lot to live, and Pepsi's got a lot to give.Pepsi1969BBDOThomas Frank, The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism (1998), p. 179.
You got peanut butter in my chocolate!
You got chocolate in my peanut butter!
(Voiceover) Two great tastes that taste great together.
Reese's Peanut Butter Cups1970Andrew Hargadon, How Breakthroughs Happen: The Surprising Truth about how Companies Innovate‎ (2003), p. 56; reported in part in Andrew F. Smith, Encyclopedia of Junk Food and Fast Food‎ (2006), p. 228 (specifying date and attributing authorship to Ogilvy & Mather).
You never get a second chance to make a first impression.Head & Shoulders1980sAdapted from Harry Simmons, Successful Sales Management (1952), p. 127.sequences associated with the condition that the product claims to address.[1]
Zoom-Zoom.MazdaAlex Hesz, Bambos Neophytou, Guilt Trip: From Fear to Guilt on the Green Bandwagon (2009).
  1. Thomas O'Guinn, ‎Chris Allen, ‎Richard J. Semenik, Advertising and Integrated Brand Promotion (2014), p. 210.
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