The Emoji Movie

The Emoji Movie is a 2017 American computer-animated comedy film directed by Tony Leondis, written by Leondis, Eric Siegel and Mike White, and animated by Sony Pictures Animation. It is based on emoji faces, smileys and graphics used in electronic messages.[5][6]

The Emoji Movie
Theatrical release poster
Directed byTony Leondis
Produced byMichelle Raimo Kouyate
Screenplay by
  • Tony Leondis
  • Eric Siegel
  • Mike White
Story by
  • Tony Leondis
  • Eric Siegel
Based onEmojis
Starring
Music byPatrick Doyle
Edited byWilliam J. Caparella
Production
company
Columbia Pictures
Sony Pictures Animation
Distributed bySony Pictures Releasing
Release date
  • July 23, 2017 (2017-07-23) (Regency Village Theatre)
  • July 28, 2017 (2017-07-28) (United States)
Running time
86 minutes[1][2]
CountryUnited States
LanguageEnglish
Budget$50 million[3]
Box office$217.8 million[4]

The film stars the voices of T.J. Miller, James Corden, Anna Faris, Maya Rudolph, Steven Wright, Jennifer Coolidge, Christina Aguilera, Sofía Vergara, Sean Hayes and Patrick Stewart. Its story is centered on Gene (Miller), a multi-expressional emoji who lives in a teenager's smartphone and sets out on a journey to become a normal meh emoji like his parents.[7][8]

Produced by Columbia Pictures and Sony Pictures Animation, and distributed by Sony Pictures Releasing, The Emoji Movie premiered on July 23, 2017, at the Regency Village Theatre and was theatrically released in the United States on July 28, 2017. The film grossed $217 million worldwide, but was universally lambasted by critics[9] and audiences alike who lamented the script's bad jokes, blatant product placement, voice performances, lack of originality, and plot. It was also noted for receiving a negative audience reception before it even premiered.[10] Many also called it “unfunny and a waste of time,” and compared it unfavorably to The Lego Movie, Inside Out, and Wreck-It Ralph. It was named by several media outlets as one of the worst films of 2017.[11] At the 38th Golden Raspberry Awards, it won in four categories: Worst Picture, Worst Director, Worst Screen Combo and Worst Screenplay, making it the first animated film to receive nominations and wins in any of those categories.[12][13][14]

Plot

Gene is an emoji that lives in Textopolis, a digital city inside the phone of his user Alex. He is the son of two meh emojis named Mel and Mary, and is able to make multiple expressions despite his parents' upbringing. His parents are hesitant of him going to work, but Gene insists so that he can feel useful. Upon receiving a text from his crush Addie, Alex decides to send her an emoji. When Gene is selected, he panics, makes a panicked expression, and wrecks the text center. Gene is called in by Smiler, a smiley emoji and leader of the text center, who concludes that Gene is a "malfunction" and therefore must be deleted. Gene is chased by bots, but is rescued by Hi-5, a once popular emoji who has since lost his fame due to lack of use. He tells Gene that he can be fixed if they find a hacker, and Hi-5 accompanies him so that he can reclaim his fame.

Smiler sends more bots to look for Gene when she finds out that he has left Textopolis, as his actions have caused Alex to think that his phone needs to be fixed. Gene and Hi-5 come to a piracy app where they meet a hacker emoji named Jailbreak, who wants to reach Dropbox so that she can live in the cloud. The trio is attacked by Smiler's bots, but manage to escape into the game Candy Crush. Jailbreak reveals that Gene can be fixed in the cloud, and the group goes off into the Just Dance app. While there, Jailbreak is revealed to be a princess emoji who fled home after tiring of being stereotyped. They are once again attacked by bots, and their actions cause Alex to delete the Just Dance app. Gene and Jailbreak escape, but Hi-5 is taken along with the app and ends up in the trash.

Mel and Mary go searching for Gene and have a very lethargic argument. They make up in the Instagram app when Mel reveals that he, too, is a malfunction, explaining Gene's behavior. While traveling through Spotify, Jailbreak admits that she likes Gene just the way he is, and that he should not be ashamed of his malfunction. The two start to fall in love and Gene silently debates his choice to change himself. They make it to the trash and rescue Hi-5, but are soon attacked by a bot upgraded with illegal malware. They evade it by entangling its arms and enter Dropbox, where they encounter a firewall. After many tries, the gang get past it with a password being Addie's name and make it to the cloud, where Jailbreak prepares to reprogram Gene. Gene admits his feelings for Jailbreak, but she wishes to stick to her plan of venturing into the cloud, unintentionally causing Gene to revert to his apathetic programming out of heartbreak. Suddenly, the upgraded bot sneaks into the cloud and captures Gene, prompting Hi-5 and Jailbreak to go after him with a Twitter bird summoned by Jailbreak in her princess form.

As Smiler prepares to delete Gene, Mel and Mary arrive. Mel reveals to everyone that he is also a malfunction, prompting Smiler to threaten deleting him as well. Jailbreak and Hi-5 arrive and disable the bot, which falls on top of Smiler. Alex has since taken his phone to a store in hopes that a factory reset performed by technical support would restore his phone's functionality, which would entail total destruction of Gene's world should such operation complete. Out of desperation, Gene prepares to have himself texted to Addie, making numerous faces to express himself. Realizing that Addie received a text from him, Alex cancels the factory reset just as it nearly finishes, saving the emoji and finally getting to speak with Addie, who likes the emoji Alex sent. Gene accepts himself for who he is and is celebrated by all of the emojis.

In a mid-credits scene, Smiler has been relegated to the "loser lounge" with the other unused and forgotten emojis for her crimes, wearing numerous braces due to her teeth being cracked by the bot, and playing and losing a game of Go Fish.

Voice cast
T. J. Miller and his wife Kate at the film's premiere in Westwood, Los Angeles
  • T.J. Miller as Gene Meh, an outsider "meh" emoji who can show multiple expressions[15][16]
  • James Corden as Hi-5, a hand emoji representing a high five signal[17][18][19]
  • Anna Faris as Jailbreak, a hacker emoji who is later revealed to be a princess emoji named Linda.
  • Maya Rudolph as Smiler, a smiley emoji. As the original emoji, she is the systems supervisor of the text center.[20]
  • Steven Wright as Mel Meh, Gene's emoji father who is later revealed to have the same multi-expressionist condition as his son[15]
  • Jennifer Coolidge as Mary Meh, Gene's emoji mother[20]
  • Patrick Stewart as Poop, a well-mannered poop emoji[18][21]
  • Christina Aguilera as Akiko Glitter, a "super cool" dancer that lives inside the Just Dance app[22]
  • Sofía Vergara as Flamenca, a flamenco dancer emoji[23]
  • Sean Hayes as Steven, a devil emoji[24]
  • Rachael Ray as Spam, a spam message[25]
  • Jeff Ross as an Internet troll[26]
  • Jake T. Austin as Alex, a human teenager who owns the phone where Gene and his emoji friends live[20]
  • Tati Gabrielle as Addie McCallister, Alex's crush[27]
  • Rob Riggle (uncredited) as an ice cream emoji[15][28]
  • Conrad Vernon as a Trojan Horse
  • Tony Leondis as Laughter, Broom, and Pizza
  • Liam Aiken as Ronnie Ramtech, one of the two programmers that select which Emoji to display on a phone.

Production

The film was inspired by director Tony Leondis' love of Toy Story.[29] Wanting to make a new take on the concept, he began asking himself, "What is the new toy out there that hasn't been explored?" At the same time, Leondis received a text message with an emoji, which helped him realize that this was the world he wanted to explore.[29] In fleshing out the story, Leondis considered having the emojis visit the real world. However, his producer felt that the world inside a phone was much more interesting, which inspired Leondis to create the story of where and how the emojis lived.[29] As Leondis is gay, he connected to Gene's plight of "being different in a world that expects you to be one thing," and in eventually realizing that the feeling held true for most people, Leondis has said the film "was very personal".[29]

In July 2015, it was announced that Sony Pictures Animation had won the bidding war against Warner Bros. and Paramount Pictures over production rights to make the film,[30] with the official announcement occurring at the 2016 CinemaCon.[31] The film was fast tracked into production by the studio after the bidding war. Unlike most other animated films, the film had a production time of 2 years, as there were concerns that the movie would become outdated due to the evolution of phone technology.[32]

Casting

On World Emoji Day on July 17, 2016, Miller was announced as the lead.[16] Leondis created the part with Miller in mind, although the actor was initially hesitant to play the role, only accepting after Leondis briefed him on the story.[33] Leondis chose Miller because "when you think of irrepressible, you think of TJ. But he also has this surprising ability to break your heart".[33] in addition Miller also contributed some re-writes.[34] In October 2016, it was announced that Ilana Glazer and Corden would join the cast as well.[17] Glazer was later replaced by Anna Faris.[19] According to Jordan Peele, he was initially offered the role of "Poop", which he would go on to state led to his decision to retire from acting.[35] The part would ultimately go to Patrick Stewart.

Music

The film's score was composed by Patrick Doyle, who previously composed the score for Leondis' 2008 film Igor. Singer Ricky Reed recorded an original song, "Good Vibrations", for the film.[36][37][38]

Release

In November 2015, Sony scheduled the film to be released on August 11, 2017.[39] A year later, it was moved to August 4, 2017, with Baby Driver initially taking its previous date.[40] In late March 2017, the film was moved one week earlier, to July 28, 2017, switching places with Sony Pictures' The Dark Tower.[41]

The film's theatrical release is preceded by Puppy!, a Hotel Transylvania short written and directed by Genndy Tartakovsky.[42][43]

Marketing

On December 20, 2016, a teaser trailer for the film was released, which received overwhelming criticism from social media users,[44] collecting almost 22,000 "dislikes" against 4,000 "likes" within 24 hours of its release.[45][15] A second trailer was later released on May 16, 2017, which also received an extremely negative reception.[46][47] Sony promoted the release of the latter trailer by hosting a press conference in Cannes, the day before the 2017 Cannes Film Festival, which featured T. J. Miller parasailing in.[48] Variety called the event "slightly awkward",[49] and The Hollywood Reporter described it as "promotional ridiculousness".[48]

Sony Pictures was later criticized after the film's official Twitter account posted a promotional picture of a parody of The Handmaid's Tale, featuring Smiler. The parody was considered to be "tasteless" due to the overall themes of the work, and the image was deleted afterward.[50][51]

On July 17, 2017, the Empire State Building was lit “emoji yellow”[52][53] with Patrick Stewart, Maya Rudolph and Jake T. Austin attending the ceremony[54] alongside Girls Who Code and World Emoji Day creator Jeremy Burge.[55] On the same day, director Tony Leondis and producer Michelle Raimo Kouyate joined Jeremy Burge and Jake T. Austin[56] to ring the closing bell of the New York Stock Exchange[57] and Saks Fifth Avenue hosted a promotional emoji red carpet event[58] at the Saks New York flagship store to promote branded Emoji Movie merchandise.[59][60]

On July 20, 2017, Sony Pictures invited YouTuber Jacksfilms (whom they considered "the [No. 1] fan of the Emoji Movie") to the world premiere three days later and sent him a package containing various Emoji Movie memorabilia including fidget spinners, face masks, and a plushie of the poop emoji. Jacksfilms had praised the movie for months prior, although it was sarcasm and he was actually making fun of the movie.[61][62]

Video game

The film's release was also preceded by a tie-in mobile game, titled POP FRENZY! The Emoji Movie Game, a free-to-play bubble shooter game that was released on iOS and Android, with optional in app purchases.[63][64]

Home media

The Emoji Movie was released on Ultra HD Blu-ray, Blu-ray, and DVD on October 24, 2017, by Sony Pictures Home Entertainment.[65]

Reception

Box office

The Emoji Movie grossed $86.1 million in the United States and Canada and $131.7 million in other territories, for a worldwide total of $217.8 million, against a production budget of $50 million.[4]

In the United States and Canada, The Emoji Movie was released alongside Atomic Blonde, and was projected to gross around $20 million from 4,075 theaters in its opening weekend.[66] The film made $900,000 from Thursday night previews and $10.1 million on its first day.[67] It went on to debut to $24.5 million, finishing second at the box office behind Dunkirk.[68] It held the record for the worst opening for a film in over 4,000 theaters, until it was surpassed two weeks later by The Nut Job 2: Nutty by Nature, which had an opening of $8.3 million from 4,003 theaters.[69] In the film's second weekend, it dropped by nearly 50%, grossing $12.4 million and finishing in 3rd (behind The Dark Tower and Dunkirk).[70]

Review embargoes for the film were lifted midday July 27, only a few hours before the film premiered to the general public, in a move considered among one of several tactics studios are using to try to curb bad Rotten Tomatoes ratings.[71] Speaking of the effect embargoing reviews until last minute had on the film's debut, Josh Greenstein, Sony Pictures president of worldwide marketing and distribution, said, "The Emoji Movie was built for people under 18 ... so we wanted to give the movie its best chance. What other wide release with a score under 8 percent has opened north of $20 million? I don't think there is one."[71]

Critical response

The Emoji Movie received near-universal disdain from critics and audiences alike.[72][73][74] Several major outlets called it one of the worst films of 2017.[75] On review aggregator website Rotten Tomatoes, the film holds an approval rating of 7% based on 129 reviews, with an average rating of 2.67/10. The site's critical consensus displays a single no symbol emoji ("🚫") in place of text.[76] On Metacritic, which assigns a normalized rating to reviews, the film has a weighted average score of 12 out of 100, based on 26 critics, indicating "overwhelming dislike", and making it the lowest rated animated film of all time on the site.[77] Audiences polled by CinemaScore gave the film an average grade of "B" on an A+ to F scale.[68]

David Ehrlich of IndieWire gave the film a D, writing: "Make no mistake, The Emoji Movie is very, very, very bad (we're talking about a hyperactive piece of corporate propaganda in which Spotify saves the world and Sir Patrick Stewart voices a living turd), but real life is just too hard to compete with right now."[78] Alonso Duralde of TheWrap was also critical of the film, calling it "a soul-crushing disaster because it lacks humor, wit, ideas, visual style, compelling performances, a point of view or any other distinguishing characteristic that would make it anything but a complete waste of your time".[27]

Glen Kenny of The New York Times described the film as "nakedly idiotic", stating that the film plays off a Hollywood idea that the "panderingly, trendily idiotic can be made to seem less so".[79] Owen Gleiberman of Variety lambasted the film as "hectic situational overkill" and "lazy" while viciously criticizing the film, writing: "There have been worse ideas, but in this case the execution isn't good enough to bring the notion of an emoji movie to funky, surprising life."[26] Writing in The Guardian, Charles Bramesco called the film "insidious evil" and wrote that it was little more than an exercise in advertising smartphone downloads to children.[80] Writing for the Hindustan Times, Aditya Dogra acknowledged that viewers had noticed the similarities of The Emoji Movie to Inside Out, The Lego Movie, and Wreck-It Ralph.[81]

Accolades
YearAwardCategoryNominee(s)Result
2018Black Reel AwardsOutstanding Voice PerformanceMaya RudolphNominated
Movieguide Awards10 Best Family Movies of 2017Columbia Pictures/Sony Pictures EntertainmentNominated [82]
Kids' Choice AwardsFavorite Animated FilmThe Emoji MovieNominated
38th Golden Raspberry AwardsWorst PictureMichelle Raimo KouyateWon
Worst DirectorTony LeondisWon
Worst Screen ComboAny two obnoxious emojisWon
Worst ScreenplayTony Leondis, Eric Siegel, and Mike White; based on the trend of emojisWon
The Razzie Nominee So Rotten You Loved ItThe Emoji MovieNominated

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