XHSON-FM
XHSON-FM is a dance music radio station in Mexico City owned and operated by NRM Comunicaciones. Its 4 regular presenters and 31 resident DJs (alongside several additional guest DJs from time to time) host the station's 24-hour mix of electro-house, techno, trance, progressive, drum and bass, dubstep, house, breaks and other dance and electronica music. It also plays chill-out and lounge music 13 hours a week.
| City | Mexico City |
|---|---|
| Broadcast area | Mexico City Area |
| Branding | "Beat 100.9" |
| Slogan | Total Music |
| Frequency | 100.9 MHz |
| First air date | April 18, 1968 |
| Format | EDM |
| ERP | 100 kW[1] |
| HAAT | 491.05 m |
| Class | C |
| Transmitter coordinates | 19°16′09.4″N 99°12′48.0″W |
| Call sign meaning | XH SONomil |
| Owner | NRM Comunicaciones (Televideo, S.A. de C.V.) |
| Sister stations | XHMM-FM, XEOYE-FM, XEPH-AM, XEBS-AM, XEOY-AM |
| Website | http://www.beat1009.com.mx/ |
Beat 100.9 features some of the world's most renowned DJs such as Tiësto, Armin van Buuren, Markus Schulz, Carl Cox, Erick Morillo, Paul van Dyk, Mark Brown, Matt Darey, Roger Sanchez, Nicole Moudaber, Nicky Romero, Paul Oakenford, Hardwell, Sander van Doorn, Martin Garrix, Claptone and John Digweed.
History
The history of 100.9 FM in Mexico City begins with Televideo, S.A., receiving a concession for XEOY-FM in 1957. However, the station didn't come to air until April 18, 1968, with the on-air name of "La Chica Musical". In the mid-1970s, the station became known as "Sonomil" (a name derived both from its position at 100.9 FM and from XEOY-AM 1000). This name was enshrined in the station's callsign when it became XHSON-FM in 1978.
The format moved toward rock in 1983 and 1984; the station took on the name of Proyecto 101 late in 1983 and then Rock 101 in 1984. The calls changed to XHROK-FM.
However, due to low ratings and changes within Núcleo Radio Mil, it was decided to flip formats and become "Código 100.9" with techno music, with the callsign returning to XHSON-FM.
In 1999, the Sabrosita tropical music format moved to 100.9 FM from XEPH-AM 590. The format moved back to AM in 2004, at which time 100.9 FM took on its current format.
It was the only Dance Contemporary radio station in Mexico, with most of its listeners in Mexico City and Cuernavaca, up until 2008 when NRM launched a sister station in Monterrey.
References
- Instituto Federal de Telecomunicaciones. Infraestructura de Estaciones de Radio FM. Last modified 2018-05-16. Retrieved 2015-04-11. Technical information from the IFT Coverage Viewer.