WYLD (AM)

WYLD is a traditional urban gospel outlet based in New Orleans, Louisiana. The iHeartMedia, Inc. stations broadcasts at 940 kHz with 10 kW-Daytime/500 W-Nighttime power. Its transmitter is located in New Orleans' Algiers district, and its studios are located downtown.

WYLD
Broadcast areaNew Orleans
BrandingHallelujah 940
SloganWe're WYLD for Jesus
Frequency940 kHz C-QUAM AM stereo
First air date1948 (as WTPS)
FormatUrban Gospel
Power10,000 watts (day)
500 watts (night)
ClassB
Facility ID60707
Call sign meaningplay on the word WILD
Former call signsWTPS (1950s-1960s)
OwneriHeartMedia, Inc.
(Clear Channel Broadcasting Licenses, Inc.)
Sister stationsKVDU, WNOE-FM, WODT, WQUE-FM, WRNO-FM, WYLD-FM
WebcastListen Live
Websitehallelujah940.iheart.com

History

When it signed on in 1948 the station's call sign was WTPS and was owned by the New Orleans Times-Picayune newspaper and affiliated with the Mutual Broadcasting system. It then became WYLD. WYLD was a very successful Urban Contemporary outlet in the 1960s and 1970s before it shifted its format to sister station WYLD-FM. The AM would later evolve to a community-oriented Urban Adult Contemporary format in the 1980s to its current format in the 1990s.

On May 24, 2017 WYLD rebranded as "Hallelujah 940".[1]

On April 27, 2020, the station began broadcasting in C-QUAM AM stereo. It is the only station in Louisiana currently broadcasting with the technology.

References
  1. WYLD Rebrands as Hallelujah 940 Radioinsight - May 24, 2017


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