WYKZ

WYKZ is an adult contemporary radio station owned by iHeartMedia, Inc. and licensed to Beaufort, South Carolina, with the branding "98.7 The River - The Best Variety Of Yesterday & Today!" The station's studio is located on Alfred St. in Savannah, Georgia, and the transmitter is located near Sun City, South Carolina.

WYKZ
CityBeaufort, South Carolina
Broadcast areaSavannah, Georgia
Branding98.7 The River
SloganSavannah's At-Work Station
Frequency98.7 MHz
First air date1962 (1962) (as WBEU-FM)
FormatAdult contemporary
ERP100,000 watts
HAAT218 meters (715 ft)
ClassC1
Facility ID67680
Call sign meaningFormer branding in the early '90s as Kiss FM
Former call signsWBEU-FM (1962–1981)
WQLO (1981–1984)
OwneriHeartMedia, Inc.
(Capstar TX LLC)
WebcastListen Live
Websitehttps://987theriver.iheart.com/

History

The station began broadcasting in the early 1960s as a station primarily for Beaufort County, WBEU-FM. 98.7 upgraded its tower in the early '80s and began targeting Savannah as adult contemporary WQLO "98.7 Lite FM". The station was known as "Kiss 98.7" for most of the 1980s before adopting its current name in the early 1990s.


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