WYAY (FM)

WYAY is a country music radio station licensed to Georgetown, South Carolina and serving the Grand Strand area. The Andrulonis Media outlet, an affiliate of the "Carolina Country" network, is licensed by the Federal Communications Commission to broadcast at 93.7 MHz with an ERP of 6 kW.

WYAY
CityGeorgetown, South Carolina
Broadcast areaGrand Strand
BrandingCarolina Country 93.7
Frequency93.7 MHz
First air date1989 (as WTUB)
FormatCountry (WMIR simulcast)
ERP6,000 watts
HAAT96 meters (315 ft)
ClassA
Facility ID69835
Transmitter coordinates33°16′05″N 79°17′49″W
Call sign meaningreference to sister station WFAY, which is in turn derived from FAYetteville
Former call signsWTUB (10/31/1989-6/22/1992)
WSCA (6/22/1992-2/10/1997)
WXJY (2/10/1997-8/29/2019)[1]
OwnerAndrulonis Media
(Colonial Radio Group, Inc.)
Sister stationsWMIR, WJXY (AM)
WebcastListen Live
WebsiteWYAY Online

History

WSCA-FM signed on at 93.7 in Georgetown playing classic rock but later joined with WJXY-FM, changing its letters to WXJY. As WJXY's simulcast partner, WXJY was "Cruisin' Country", with a mix of country and rock music,[2] then rhythmic as "Hot 93".[3] Hot 93 changed to contemporary hit radio and added WSEA as a simulcast partner. Then WJXY-FM, WXJY and WIQB became ESPN Radio affiliates as "The Team" in 2003.[4]

WXJY changed its simulcast partner to WSEA in July 2010, changing its format to contemporary hit radio.[5]

WXJY once again simulcast WJXY. In 2013, the station aired a Southern rock/country music format called "The Outlaw".[6][7]

On September 20, 2016, Cumulus' Joule Broadcasting announced that WJXY/WXJY would be sold to Colonial Radio Group for $240,000.[8] That transaction was consummated on February 9, 2017, at which point WXJY changed simulcast partners from WJXY to WMIR and changed their format to urban gospel, branded as "Rejoice 93.7".[9]

On February 5, 2019, two years after Colonial acquired the station, WXJY changed their format from urban gospel to adult top 40, branded as "93.7 Hits FM,"[10] and transferred operations of the station to Creative Coast Media through a LMA.[11]

On July 4, 2019 at noon,[12] WXJY changed to active rock as "93.7 the Shark".[11]

In August 2019, WXJY began simulcasting WGTN (AM). The station then adopted the call sign WYAY.

On January 3, 2020 WYAY dropped the simulcast with WGTN and rebranded as "Carolina Country 93.7", simulcasting WMIR 93.9 FM Conway.[13]

References
  1. "Call Sign History (WXJY)". Retrieved 2010-07-08.
  2. Toby Eddings, "Catching Up on News in the Area," The Sun News, January 12, 1997.
  3. Jeannine F. Hunter, "Local Radio Pays Sinatra Homage," The Sun News, May 16, 1998.
  4. Ryan Elswick, "ESPN Radio to Return to Strand," The Sun News, January 26, 2003.
  5. "Radio stations change formats". The Sun News. 2010-07-07. Retrieved 2010-07-07.
  6. Steve Palisin, "Music concerts heat up Myrtle Beach area this summer," The Sun News, June 14, 2013.
  7. Palisin, Steve (September 27, 2013). "Changes afoot across Myrtle Beach area radio stations". The Sun News. Retrieved October 8, 2013.
  8. "Colonial Radio Group Expands In Myrtle Beach". September 20, 2016. Retrieved September 20, 2016.
  9. WJXY Myrtle Beach Stunting as Sale Closes Radioinsight - February 10, 2017
  10. Creative Coast Media Adds 93.7 WXJY Georgetown SC Holdings Radioinsight - February 5, 2019
  11. Venta, Lance (July 5, 2019). "WXJY Flips To Rock". radioinsight. Retrieved July 8, 2019.
  12. "93.7 the Shark". Facebook. July 3, 2019. Retrieved July 4, 2019.
  13. LMA’d Georgetown SC Pair Return To Owners With New Formats Radioinsight - January 3, 2020
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