WWRZ

WWRZ is a commercial radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area on 98.3 FM.

WWRZ
CityFort Meade, Florida
Broadcast areaLakeland-Winter Haven
BrandingMax 98.3
SloganPlayin' it All!
Frequency98.3 MHz (HD Radio)
Translator(s)See ยง HD subchannels
First air date1990 (as WSCF)
Format
ERP27,000 watts
HAAT203 meters (666 ft)
ClassC2
Facility ID72687
Call sign meaningRZ = "Rose"
(after previous moniker)
Former call signsWSCF (1990-11/1990)
WXKT (1990-1991)
WOKD-FM (1991-1993)
WKGF-FM (1993-1996)
OwnerHall Communications
Sister stationsWONN, WPCV, WLKF
WebcastListen Live
Websitemax983fm.com

Programming

Prior to 2 January 2006, the station was dubbed "98.3 The Rose" and operated with an Adult Contemporary format. Currently, they are focused on playing a wide variety of genres (hence their slogan "Playin' It All") such as new wave, pop, rock, and hip hop. Current on air personalities include Eric Michaels, the MAX morning show host with side-kick Mike Lee.

HD subchannels

WWRZ simulcasts several stations on its HD subchannels

  • HD2: 1430 WLKF (HD2 relays to the translator 96.7 W244BJ)
  • HD3: 88.1 WJIS (HD3 relays to the translators 95.9 W240DB, 96.3 W242AK and 106.1 W291AG)
  • HD4: 1230 WONN (HD4 relays to the translator 107.1 W296CS)

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