WTSA (AM)

WTSA (1450 AM, "99.5 The Beast") is a radio station licensed to serve Brattleboro, Vermont. It first signed on in 1950.

WTSA
CityBrattleboro, Vermont
Branding99.5 The Beast[1]
SloganBrattleboro's Rock Station
Frequency1450 kHz
Translator(s)99.5 W258DQ (Brattleboro)
First air dateApril 19, 1950
FormatActive rock
Power1,000 watts (unlimited)
ClassC
Facility ID67763
Transmitter coordinates42°52′13″N 72°33′35″W
Call sign meaningTri-State Area (Vermont, New Hampshire, Massachusetts)
Former call signsWTSA (1950–1984)
WMMJ (1984–1986)[2]
OwnerFour Seasons Media, Inc.
Sister stationsWTSA-FM

The station was assigned the WTSA call letters by the Federal Communications Commission on August 1, 1986.[2] WTSA-AM 1450 was signed on April 19, 1950 by WKBR Radio of Manchester NH. The station was first in Brattleboro and was positioned to serve Vermont, New Hampshire and Massachusetts. WTSA was sold to the Puritan Radio Group, and later to McGavern/Guild. McGavern changed the middle of the road format to top 40 in the mid 1960s. WTSA was always the most popular station in the region, being a strongly personality directed format. In 1967 WTSA had a staggering Hooper Index listenership of 49.7 market share out of a 13 station measure. WTSA-FM came much later in 1975, and with ownership changes, the format on AM was moved to FM.

On March 4, 2019, WTSA changed their format from sports to active rock, branded as "99.5 The Beast" (simulcast on FM translator W258DQ Brattleboro).[3]

References
  1. The Official Logo Of 99.5 The Beast Radioinsight - March 5, 2019
  2. "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  3. The Beast Rocks Into Brattleboro Radioinsight - March 5, 2019


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