WSNG

WSNG (610 AM) is a radio station licensed in Torrington, Connecticut, broadcasting a talk radio format. WWCO is part of a three station simulcast, along with 1470 WBOM, Meriden and the home base, 1360 WDRC (AM), Hartford. The four stations use the slogan "The Talk of Connecticut" featuring a local morning show and syndicated programs the rest of the day, including Michael Savage. The station is owned by Red Wolf Broadcasting and features programming from Fox News Radio, Talk Radio Network and Westwood One. The Talk of Connecticut stations also broadcast sporting events as New York Yankees major league baseball, New Britain Rock Cats minor league baseball, Hartford Hawks college basketball and high school sports.

WSNG
CityTorrington, Connecticut
SloganThe Talk of Connecticut
Frequency610 kHz
First air dateJanuary 29, 1948 (1948-01-29) (as WTOR at 1490)[1]
FormatTalk (WDRC (AM) simulcast)
Power1,000 watts (day)
500 watts (night)
ClassB
Facility ID13716
Transmitter coordinates41°45′28″N 73°03′06″W
Former call signsWTOR (1948–1973)[2]
Former frequencies1490 kHz (1948–1964)[2]
AffiliationsWestwood One, Fox News Radio, Talk Radio Network
OwnerRed Wolf Broadcasting
(Red Wolf Broadcasting Corporation)
Sister stationsWBOM, WDRC-FM, WDRC, WMRQ-FM, WNTY
WebcastListen Live
Websitewww.talkofconnecticut.com

History

WSNG was originally signed on in the late 1940s as WTOR which transmitted from 93 Perkins Street with 250 watts on 1490kc. It moved the transmitter to Harwinton in 1964 after being granted 1 kW day 500w night with a three-tower directional array on 610 kc. It was then owned by Edmund Willian Waller. The callsign change came after the station was acquired by new owners at a date later than 1966.

The format at WSNG was full service radio throughout the 1970s and '80s. Many popular personalities worked at WSNG including "Captain" Jay Sheldon, Dan Lovallo and news anchor Jeff Zeiner. During the mid-1980s these personalities left and the format shifted to "consumer" radio. That format proved unpopular and an abortive attempt of returning to full service radio failed. New competition from WZBG caused the station to go dark in the 1990s.

Buckley Broadcasting purchased the station before it would have permanently lost its license. It now simulcasts WDRC as part of the Talk of Connecticut network.

On March 5, 2014, Buckley Broadcasting announced that it would sell its Connecticut radio stations, including WSNG, to Connoisseur Media.[3] The sale was consummated on July 7, 2014 at a price of $7,922,035. Connoisseur sold WSNG, along with the other Talk of Connecticut stations (except for WWCO in Waterbury), WDRC-FM in Hartford, and W272DO in New Haven, to Red Wolf Broadcasting for $8 million in January 2018;[4] the sale was completed on March 29, 2018.[5]

References
  1. Broadcasting & Cable Yearbook 2009 (PDF). 2009. p. D-126. Retrieved February 10, 2019.
  2. "WSNG history cards". CDBS Public Access. Federal Communications Commission. Retrieved February 10, 2019.
  3. Fillo, Maryellen (March 5, 2014). "Buckley Sells WDRC And CT Stations To Connoisseur". Hartford Courant. Archived from the original on March 5, 2014. Retrieved March 5, 2014.
  4. "Connoisseur Sells Hartford's WDRC, 3 Others to Red Wolf". Inside Radio. January 16, 2018. Retrieved February 9, 2019.
  5. Cooper, Joe (March 30, 2018). "Red Wolf completes purchase of five CT radio stations". Hartford Business Journal. Retrieved February 9, 2019.


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