WRYM

WRYM (840 AM; "Viva Radio") is a radio station broadcasting a Spanish-language tropical music format. Licensed to New Britain, Connecticut, United States, it serves the Hartford area. The station is owned by licensee Trignition Media, LLC. WRYM's studios are located in Newington, Connecticut, in front of its radio towers.

WRYM
CityNew Britain, Connecticut
Broadcast areaHartford, Connecticut
BrandingViva 107.3 FM 840 AM
SloganMúsica... Que Emociona
Frequency840 kHz
Translator(s)107.3 W297BT (New Britain)
First air dateAugust 18, 1946
FormatSpanish tropical
Power1,000 watts daytime
125 watts nighttime
ClassD
Facility ID26314
Transmitter coordinates41°41′10″N 72°43′47″W
Call sign meaningRhYMe (branding as a beautiful music station)[1]
Former call signsWKNB (1946-1962)
OwnerTrignition Media
(Trignition Media, LLC)
Sister stationsWWCO
WebcastListen Live
Websitewrymradio.com

History

The station signed on August 18, 1946[1][2] as WKNB (for Kensington-New Britain[1]), under the ownership of the New Britain Broadcasting Company.[3] NBC bought the station in 1956;[4] however, its main purpose in acquiring WKNB was to obtain its sister television station, WKNB-TV (which it renamed WNBC; it is now WVIT). Attempts were soon made to divest WKNB, supposedly because NBC was embarrassed to own a daytimer in the same market as WTIC, one of NBC Radio's first affiliates; however, the station was not sold until 1960, when both WKNB and WNBC were transferred to Plains Television, which then sold the radio station to the Beacon Broadcasting Company, controlled by Louis Sodokoff, the following year.[1][5][6]

In 1962, the station took its present WRYM callsign to reflect its conversion to a beautiful music format — the first in Connecticut.[1] By 1970, it had a middle-of-the-road format;[7] however, WRYM had also gradually increased its ethnic programming,[7][8] culminating by 1975 with a move to a full-time ethnic and religious format.[9] Ownership was transferred to Hartford City Broadcasting in 1984 after the death of Louis Sodokoff.[1]

WRYM added nighttime service in 1998 upon the construction of a second tower.[1] Six years later, the station was sold to Eight Forty Broadcasting.[1][10] Eight Forty Broadcasting sold WRYM to Trignition Media, LLC effective June 29, 2017. In February 2018, WRYM began simulcasting its programming on WWCO (1240 AM) in Waterbury, which Trignition acquired from Connoisseur Media.[11]

Translators
Call signFrequency
(MHz)		City of licenseFacility
ID		ERP
(W)		Height
(m (ft))		ClassFCC info
W297BT107.3 MHzNew Britain, Connecticut13855099168 m (551 ft)DFCC

References
  1. "WRYM (WKNB) Main Page". CT Broadcast History. Retrieved April 4, 2010.
  2. Broadcasting/Cablecasting Yearbook 1989 (PDF). 1989. p. B-54. Archived from the original (PDF) on April 10, 2011. Retrieved April 3, 2010.
  3. Broadcasting Yearbook 1948 (PDF). 1948. p. 92. Retrieved April 3, 2010.
  4. "Hearst acquires WTVW (TV) Milwaukee; NBC buys WKNB-TV New Britain, Conn." Broadcasting - Telecasting, January 10, 1955, pg. 7.
  5. "NBC sells WNBC (TV) to Scheftel group." Broadcasting, June 29, 1959, pp. 73-74.
  6. "Changing Hands." Broadcasting, September 28, 1959, pp. 98-100
  7. Broadcasting Yearbook 1971 (PDF). 1971. p. B-36. Archived from the original (PDF) on October 8, 2010. Retrieved April 4, 2010.
  8. Broadcasting Yearbook 1963 (PDF). 1963. p. B-81. Retrieved April 4, 2010.
  9. Broadcasting Yearbook 1976 (PDF). 1976. p. C-33. Archived from the original (PDF) on October 8, 2010. Retrieved April 4, 2010.
  10. Fybush, Scott (March 1, 2004). "WZZD Flips to Conservative Talk". NorthEast Radio Watch. Retrieved April 4, 2010.
  11. Venta, Lance (February 13, 2018). "Viva Expands In Connecticut". RadioInsight. Retrieved February 10, 2019.
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