WOVM

WOVM (91.1 FM, "The Avenue") is a non-commercial American radio station licensed to Appleton, Wisconsin. The station is owned by Music That Matters, Inc.

WOVM
CityAppleton, Wisconsin
BrandingThe Avenue
Slogan"Your Music, Your Community."
Frequency91.1 MHz
First air date1956
FormatAdult Album Alternative
ERP42,000 watts
HAAT98 meters (322 feet)
ClassC2
Facility ID36786
Transmitter coordinates44°09′46″N 88°14′37″W
Call sign meaningOur Virgin Mary (former religious branding)[1]
Former call signsWLFM (until 09/20/2005)[2]
OwnerMusic That Matters, Inc.
Websitewww.avenueradio.com

The station was assigned the WOVM call letters by the Federal Communications Commission on September 20, 2005.[2]

Ownership

From 1956 to 2005, the station was owned by Lawrence University and bore the call letters WLFM, airing National Public Radio programming and Wisconsin Public Radio's Ideas network. Starboard Media purchased the station in the summer of 2005, changed the calls to WOVM and switched the station to its Relevant Radio Catholic religious programming.[1] WLFM continues on as a student-run Internet radio station featuring a wide variety of music and talk, broadcast from Lawrence University.[3]

In April 2008, Music That Matters Inc. reached a deal to acquire WOVM from Starboard Media Foundation d/b/a/ Relevant Radio[4][5] The deal was consummated on July 10, 2008

In 2014, WOVM held a one million dollar fundraiser to continue its operation and by the beginning of 2015 it raised over $700,000 from listeners and business supporters which was enough to keep it running through the end of the year.[6] It retained as part of its mission to support non-profit organizations.

Programming

From February 2009 to June 2011, WOVM aired a mix of blues, traditional and smooth jazz, lounge, and swing music. The format segued to Gold based Adult Album Alternative in June 2011.

References
  1. "Relevant Radio Purchases WLFM". Relevant Radio (Press release). 2005-09-21.
  2. "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  3. "WLFM Radio". Lawrence University.
  4. "Deals - 5/5/2008". Broadcasting & Cable. 2008-05-05.
  5. "Transactions: 6-13-2008". Radio Business Report. 2008-06-13.
  6. Soffer, Sari (3 January 2015). "91.1 The Avenue to broadcast through 2015". WBAY.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.