WNCT-FM

WNCT-FM (107.9 FM) is a radio station broadcasting a classic hits format. Licensed to Greenville, North Carolina, United States, the station serves the Rocky Mount, Greenville-New Bern-Jacksonville area. The station is currently owned by Henry W. Hinton, Jr., through licensee Inner Banks Media, LLC.

For the AM radio station in Greenville, North Carolina, United States, see WNCT (AM). For the TV station in Greenville, North Carolina, United States, see WNCT-TV.
WNCT-FM
CityGreenville, North Carolina
Broadcast areaGreenville-New Bern-Jacksonville
Branding107.9 WNCT
SloganThe Most Music for the Workday
Frequency107.9 MHz
First air dateDecember 22, 1963[1]
FormatClassic hits
ERP100,000 watts
HAAT518 meters
ClassC
Facility ID54388
Transmitter coordinates35°21′55.00″N 77°23′38.00″W
Former call signsWGTC-FM (1963–1964)
Former frequencies107.7 MHz (1963–1982)[2]
OwnerHenry W. Hinton, Jr.
(Inner Banks Media, LLC)
Sister stationsWTIB, WRHD, WRHT, WNBU
WebcastListen Live
Website1079wnct.com

History

In August 1963, Roy H. Park, owner of WNCT-TV, bought WGTC, Greenville's oldest radio station, which broadcast at 5,000 watts at 1590 AM, and WGTC-FM, which was to shortly take to the air on 107.7 FM.[3] WGTC-FM signed on December 22, 1963, and changed callsigns to WNCT-FM one month later.[1][4] The station was referred to as "FM 108" as an instrumental beautiful music station. The station moved to 107.9 FM in 1982.[2] In 1992, music containing vocals were added - first two cuts per hour, then three, until the instrumentals were dropped entirely. This format change occurred around the same time as the death of Roy H Park. In 1993, the format was changed to light adult contemporary, adopting the moniker "Easy 108". Later that year, the name was changed to "Lite 108". The switch to "Oldies 107.9" came in 1994[5] after several years of soft adult contemporary music.

On February 2, 2017, Beasley announced that it would sell its six stations and four translators in the Greenville-New Bern-Jacksonville, North Carolina market, including WNCT-FM, to Curtis Media Group for $11 million to reduce the company's debt; WNCT-FM was concurrently divested to Inner Banks Media to comply with FCC ownership limits.[6] The sale was completed on May 1, 2017.[7]

References
  1. 1965 Broadcasting Yearbook (PDF). p. B-111.
  2. "For the record" (PDF). Broadcasting. January 4, 1982. p. 92.
  3. "Changing hands" (PDF). Broadcasting. August 5, 1963. p. 79.
  4. "For the record" (PDF). Broadcasting. January 20, 1964. p. 85.
  5. https://www.webcitation.org/query?url=http://www.geocities.com/rdurw/wnct.html&date=2009-10-26+01:32:35, Retrieved on 2008/08/26.
  6. Layden, Laura (February 3, 2017). "Beasley to sell six stations in North Carolina for $11 million". Naples Daily News. Retrieved June 6, 2017.
  7. "Consummation Notice". CDBS Public Access. Federal Communications Commission. May 3, 2017. Retrieved June 7, 2017.


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