WMCM

WMCM (103.3 FM) is an American radio station broadcasting a country music format simulcasting WBFB. Licensed to Rockland, Maine, United States, the station serves the Mid Coast Maine area. The station is currently owned by Blueberry Broadcasting.[1]

WMCM
CityRockland, Maine
Broadcast areaMid Coast
BrandingThe Bear
Frequency103.3 MHz
First air date1968 (as WRKD-FM at 93.5)
FormatCountry
ERP16,000 watts
HAAT235 meters (771 ft)
ClassB
Facility ID57301
Transmitter coordinates44°7′35″N 69°8′18″W
Call sign meaningMid Coast Maine
Former call signsWRKD-FM (1968–1980)
Former frequencies93.5 MHz (1968–1985)
AffiliationsMotor Racing Network
OwnerBlueberry Broadcasting
(Blueberry Broadcasting, LLC)
Sister stationsWABK-FM, WVQM, WQSS, WTOS-FM
WebcastListen Live
Websitewww.971thebear.com

Programming
previous logo

Previous to its country music format, the station was a short lived classical music format, the station signed on as a Class A on 93.5 as WRKD-FM, sister to WRKD (1450 AM, now WVOM). WMCM upgraded to 20.6 kw and a frequency change to 103.3 in the late 1980s and became branded as "Real Country 103.3". As of September 28, 2009, it became part of a three-station country network based out of Blueberry's Bangor office, simulcasting WBFB and also heard on WLKE (now WBFE, formerly branded as "Lucky 99.1").[2][3]

References
  1. "WMCM Facility Record". United States Federal Communications Commission, audio division.
  2. "NorthEast Radio Watch by Scott Fybush". www.fybush.com.
  3. http://knox.villagesoup.com/Community/story.cfm?StoryID=177087


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