WMBZ (FM)

WMBZ (Buzz Country 92.5) is a country music-formatted radio station in West Bend, Wisconsin. It serves the greater Milwaukee area, mainly the city's northern suburbs. WMBZ is owned by Wisconsin-based David Magnum, through licensee Magnum Communications, Inc., along with sister WIBD and Racine-based WRJN and WVTY. Its studios are in West Bend and the transmitter site is in Addison.

WMBZ
CityWest Bend, Wisconsin
Broadcast areaWest Bend/Northern Milwaukee area
Branding92.5 Buzz Country
SloganWisconsin's Best Country
Frequency92.5 MHz
First air dateSeptember 1958 (as WBKV-FM)
FormatCountry
ERP17,500 watts
HAAT164 meters (538 ft)
ClassB
Facility ID71542
Call sign meaningW M BuzZ
Former call signsWBKV-FM (1958-1988)
WBWI-FM (1988-2015)
WZRK (2/6/2015-2/9/2015)
WBWI-FM (2/9/2015-2/18/2015)
OwnerDavid Magnum
(Magnum Communications, Inc.)
Sister stationsWIBD, WRJN, WVTY
Websitebuzzcountry.com

History

The station was originally WBKV-FM, an easy listening station. It was later known as "V92" and featured an automated adult contemporary and country format. On September 16, 1988, the station picked up the WBWI-FM call letters. WBWI-FM flipped to its current country format in late 1989/early 1990. For a few years it was known as "92 Country Rock" then "92 Country" before it was renamed to "Pure Country", a name they kept until 2004, when the station rebranded to simply "92.5 WBWI."

On June 25, 2014, Bliss Communications announced that it would sell WBWI-FM and WBKV, along with WRJN and WVTY (then WEZY) in Racine, to David Magnum's Magnum Communications, Inc. Bliss had owned WBWI and WBKV since 1970 (when WBWI was still WBKV-FM).[1] The sale, at a price of $2.25 million, was consummated on October 31, 2014.

On February 9, 2015, WBWI-FM rebranded as "Buzz Country".[2] On February 18, 2015, WBWI-FM changed their call letters to WMBZ.

References
  1. "Bliss Communications to sell West Bend, Racine radio stations". The Janesville Gazette. June 25, 2014. Retrieved June 26, 2014.
  2. WBWI Relaunches as Buzz Country


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