WLTG

WLTG (1430 AM/101.7 FM) is a radio station broadcasting a News Talk Information format. WLTG also broadcasts the games played by the Tampa Bay Rays. Licensed to Panama City, Florida, United States, the station serves the Panama City area. The station is currently owned by Hour Group Broadcasting, Inc. and features programming from Salem Communications and Premiere Radio Networks.[1]

WLTG
CityPanama City, Florida
Broadcast areaPanama City area
BrandingNews Talk AM 1430
SloganPanama City's 1st News Talk Radio Station
Frequency1430 kHz
Translator(s)W269DR (101.7 MHz, Panama City)
First air dateDecember 11, 1949 (on 1400)
FormatNews Talk Information
Power5,000 watts fulltime
ClassB
Facility ID27694
Transmitter coordinates30°9′55.00″N 85°35′19.00″W
Call sign meaningWe Look To God
Former call signsWPCF(1949-1978)
WWWQ (1978-1985)
WKSD (1985-1986)
AffiliationsSalem Communications, Premiere Radio Networks
OwnerHour Group Broadcasting, Inc. A.D. Whitehurst, President
Website1430newstalk.com

History

The station went on the air as WPCF on December 11, 1949 as an affiliate of the ABC Radio Network. The callsign originally stood for "Panama City, Florida". The signal shifted from 1400 to 1430 kHz in 1958; the change enabled a power increase from 250 to 5,000 watts.

From the 1950s until 1971, the station experimented with Christian programming numerous times. PCF would come to stand for Put Christ First (this would be marketed even after its move to 1290 kHz in 1979 up until its call sign change in 1994.) From 1971 to 1975, WPCF was an affiliate of the "Happy Day Radio" network, a syndicated Top 40 format initially established by jocks of WRC, but between then and 1978, what its format was changed to is unknown.

On June 7, 1978, WPCF became WWWQ, and began broadcasting under an AC format under the name 3WQ. On September 15, 1982, keeping the 3WQ moniker, its format switched to country. This lasted until March 11, 1985, when the station changed its call sign to WKSD and again on February 19, 1986, to WLTG. WLTG was originally a Contemporary Christian station which would occasionally broadcast baseball and football games (mostly those of the Atlanta Braves). In mid-1991, the format was switched to CNN Headline News. The independent "NewsTalk 1430" branding has persisted since the early 2000s.

On December 28, 2018, a permit was granted to construct an FM translator for the station. This new signal, located on 101.7 MHz, launched under the callsign W269DR on January 1, 2019.

References
  1. "WLTG Facility Record". United States Federal Communications Commission, audio division.


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