WLOY (AM)

WLOY is an Adult Standards-formatted broadcast radio station licensed to Rural Retreat, Virginia, serving the Wytheville and Marion area. WLOY is owned and operated by Three Rivers Media.[1]

WLOY
CityRural Retreat, Virginia
Broadcast areaRural Retreat, Virginia
Wythe County, Virginia
Branding"Classic 660 WLOY"'
Frequency660 kHz
Translator(s)W227DS (93.3 MHz, Rural Retreat)
First air date1985
FormatAdult Standards
Power550 Watts daytime only
ClassD
Facility ID27190
Transmitter coordinates36°55′17.0″N 81°14′34.0″W
Former call signsWCRR (1984-2007)
WJRK (2007-2007)
WLOY (2007-Present)
OwnerThree Rivers Media
(Three Rivers Media Corporation)
Sister stationsWXBX, WYVE
WebsiteWLOY Online

History

Until July 23, 2007, WLOY had been silent since its sale to Three Rivers Media from Ora Robert Smallwood on October 17, 2006.

On September 17, 2008, WLOY switched from Contemporary Christian to Talk Radio, dropping its affiliation with Salem's "Today's Christian Music" Network. In late August 2013, WLOY dropped its talk format for Adult Standards, branding as "Virginia Style 660". The branding switched to "Classic 660 WLOY" in late 2014, while the format remained the same.

References


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