WFUR (AM)

WFUR 1570 was constructed and put on the air in 1947. It was licensed as a 1,000-watt, daytime-only station. A trio of war veterans operated WFUR from 1947–1950. The programing was typical for that time period: Weekdays playing secular music and programs and some paid church programs on the weekends. One of the paid programs was the "Hour of Praise". The "Hour of Praise" had aired weekly for about 10 years on a variety of stations throughout west Michigan. It featured live and/or recorded live hymn-sings and sermons from various area churches. Overseeing those weekly broadcasts was William Kuiper. Kuiper had a clothing store in the Grand Rapids area and did the "Hour of Praise" on a volunteer basis. After some time, the owners of WFUR suggested that perhaps William Kuiper would like to purchase WFUR. Upon thinking and praying about the matter, Kuiper decided to attempt it.

Kuiper's vision for a non-denominational Christian radio station. His unique idea was that it could be supported through advertising. The few Christian radio stations on the air at that time were supported by a single church or on-air fund raising. He felt strongly that people should tithe to their church, not a radio station. Secondly, he wanted to allow various Christian groups to purchase airtime, which at that time was not the norm.