WEVR-FM

WEVR-FM (106.3 FM) is a radio station broadcasting a soft adult contemporary music format[1] licensed to River Falls, Wisconsin, United States. The station is currently owned by Hanten Broadcasting Company.[2]

For the AM radio station in River Falls, Wisconsin, United States, see WEVR (AM).
WEVR-FM
CityRiver Falls, Wisconsin
Broadcast areaWestern Wisconsin, eastern Minnesota
SloganYour good neighbors in the friendly valley.
Frequency106.3 MHz
First air dateSeptember 30, 1970
FormatSoft Adult Contemporary
ERP6,000 watts
HAAT100 meters (330 ft)
ClassA
Facility ID25991
Transmitter coordinates44°53′19.00″N 92°39′2.00″W
OwnerHanten Broadcasting Company
Sister stationsWEVR (AM)

History

WEVR-FM went on the air September 30, 1970, a year after WEVR AM debuted.[3]

The station programs a soft adult contemporary format, along with local sports coverage, news, and farm updates. It is also an affiliate of the Wisconsin Badgers football, Green Bay Packers and Milwaukee Brewers radio networks, with WEVR AM airing games that conflict.

The station had previously provided "Time For Trade", an old-style call-in radio show featuring local items for sale by owner and broadcast live by host Fred Benson, former owner of 104-year-old Lund's Hardware. The program was broadcast for twenty years before the store closed in 2012.

WEVR-FM's slogan, "Your Good Neighbor in the Friendly Valley" was first played on June 2, 1971. The station is the last radio station in Western Wisconsin not owned by a public corporation.

References
  1. "Station Information Profile". Arbitron. Summer 2009. Retrieved 2009-11-07.
  2. "WEVR-FM Facility Record". United States Federal Communications Commission, audio division. Retrieved 2009-11-07.
  3. "WEVR-FM" (PDF). 1976 Broadcasting Yearbook. p. C-222. Retrieved August 29, 2019.
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