WDSW-LP

WDSW-LP is a radio station broadcasting an Adult Album Alternative, Roots, Blues, and Classic Rock format.[2][4] WDSW-LP licensed to Cleveland, Mississippi and Cleveland, Renova, and Boyle in Mississippi.[1][2] WDSW-LP is owned and operated by Delta State University.[2] It broadcasts from the Nowell Student Union Building on the third floor.

WDSW-LP
CityCleveland, Mississippi
Broadcast areaCleveland, Mississippi
Renova, Mississippi
Boyle, Mississippi[1]
Branding"88.1 WDSW The Trail"
Slogan"Roots, Blues, and Rock Radio"
Frequency88.1 FM MHz[2]
First air dateNovember 6, 2015[3]
FormatAdult Album Alternative
Roots
Blues
Classic Rock[4]
Power100 Watts[2]
HAAT24.6 meters (81 ft)[2]
ClassL1
Facility ID193426
Transmitter coordinates33°44′40.40″N 90°44′8.30″W[2]
Call sign meaningW Delta State Worldwide
Former call signsWDSW-LP (2015-Present)[5]
OwnerDelta State University[2]
WebcastWDSW-LP Webstream
WebsiteWDSW-LP Online

History

WDSW-LP signed on as Delta State Radio in 2015 through a combination of donations, fundraising along with community and University support.[3][6] The station's mission at the time was to serve the diversity of our communities by being an inclusive outlet for all the voices in the Delta.

Programming during these early years included a block format which catered to mostly pop, adult hits, some alternative with occasional live programming provided by student, university and community members along with Delta State President William LaForge.[7] There was also a short stint with a country format along with religious content.

WDSW-LP's extended coverage area.

"88.1 WDSW The Trail, A Broadcast Service Of Delta State University"

WDSW-LP's mission changed in 2019 with the vision to integrate the station into Delta State's academic mission, thus reframing WDSW-LP as a learning lab for students as part of a broadcast curriculum. WDSW-LP ceased the majority of block programming in December 2019 with the removal of the 10pm - 5am jazz block and instituted a Adult Album Alternative/Roots/Blues/Select Southern leaning classic rock format 24/7 to provide Cleveland and the surrounding communities with a format that is unserved by other broadcasters in the Delta. Select specialty programs (traditional blues, roots, Mississippi heritage showcases and student produced music and community features) are planned for the future on weekends.[8]

WDSW-LP shifted programming slightly starting in late March 2020 with the addition of Community Information Bulletins to relay hyper-local information to the surrounding communities about how the Delta was adapting to the Covid-19 Coronavirus.

Coverage Area

WDSW-LP can be heard reliably for a 8-10 mile radius around Delta State University.[1] On good days, the station can be received as far north as Alligator (23 miles), Benoit (18 miles) to the southwest, Drew (12 miles) to the northeast and Doddsville (13 miles) to the southeast.[9][10][11][12]

In communities such as Ruleville, Shaw and cities around the 10 mile mark distant from WDSW-LP, WDSW-LP suffers from attenuation from trees and buildings in addition to multipath due to WDSW-LP's single bay antenna being 80 feet (24.6 meters) HAAT. Tropospheric propagation when in active phases can reduce WDSW-LP's signal coverage to 3-5 miles.[9][10][11][12]

References
  1. "WDSW-LP 88.1 MHz - Cleveland, MS". Theodric Technologies, LLC. Retrieved June 10, 2020.
  2. "WDSW-LP Facility Record". Federal Communications Commission, audio division. Retrieved June 10, 2020.
  3. Farish, Jennifer (November 6, 2015). "Delta State Radio (WDSW-LP 88.1 FM) officially launched Friday". Office of Communications and Marketing/Delta State University. Retrieved June 10, 2020.
  4. "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved June 10, 2020.
  5. "Call Sign History". Federal Communications Commission, audio division. Retrieved June 10, 2020.
  6. "Donors make radio station a reality at Delta State". Gray Television. August 7, 2015. Retrieved June 10, 2020.
  7. "Fireside Chat - Nov. 16, 2015 - Delta State Radio". Delta State Radio/Delta State University/YouTube. November 16, 2015. Retrieved June 10, 2020.
  8. Edwards, Kevin; Strub, Denise (March 27, 2020). "New DSU radio manager has big plans". The Bolivar Commercial. Cleveland, Mississippi: Walls Newspapers. Retrieved June 10, 2020.
  9. "Distance between Delta State University to Alligator, MS". Google Map Developers. Retrieved June 10, 2020.
  10. "Distance between Delta State University to Benoit, MS". Google Map Developers. Retrieved June 10, 2020.
  11. "Distance between Delta State University to Drew, MS". Google Map Developers. Retrieved June 10, 2020.
  12. "Distance between Delta State University to Doddsville, MS". Google Map Developers. Retrieved June 10, 2020.
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